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Welcome {!name_fix}, and all new subscribers to another edition of My
IBiz Weekly.
This ezine is here to help all Newbies become successful Webmasters,
Publishers, and Entrepreneurs online. I am here to help you help
yourself.
Today's Articles
How to Improve Your Profits... With Customers You Already Have
By Kevin Nunley
Plus: Feedback
from Last Week's "Voice Your Opinion !" Question
"Never Forget your Previous
Customers. They are worth their weight in Gold.
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Editor's
Notes:
Hi everyone. I hope you have had a pleasant week, and your business is
progressing nicely. As usual, always changing things around to become more
successful.
My Top Sponsor Coop is doing quite well. We
have some publishers easily making that money. 60% commission for each ad,
plus a profit sharing program to boost. If you are a publisher with at
least 1,000 subscribers, then this is the time to sell and yes, you can
and willmake money. Just like anything else, you have to promote, and keep
promoting to suceed.
Join now! http://ezineadhelper.com/topsponsor/publishers.htm
There will be no Sunday issue since the new
publishing schedule changes. Monday will be our first New issue. Wednesday
will feature more tips, and Friday will be my Classified edition. SO I
have included some ads which would normally be in Sunday's issue to
compensate.
I am very excited about this new format. I
feel like I am starting a whole new ezine, and in a sense I am. More
resources, More Help, Great Interviews with Webmasters and Publishers like
YOU, no hype..Just a bit of knowledge to keep you going..
I got some great feedback for the Voice
Your Opinion section. I even got some more feedback from Thea Swafford
who wanted to clarify a few things.
Speaking of Thea, who always gives me a
wealth of info, let me know of a new security patch for Microsoft Internet
Explorer users. You can find this by clicking on Windows Update on your
start menu.
You can also find the patch here http://www.microsoft.com/security/
Thanks Thea..
I just wanted to remind you of the ad rates
for My IBiz Weekly. Solo Ads always sell well with this ezine. So well,
that as of right now all solo ads are booked for the month of September.
The earliest date is for the first week of October. I have plenty of open
spots for a middle sponsor ad, which is only $5.00 for 3,900 readers.
Can't beat that. I am booked for the next few weeks as well for top
sponsor ads. With the top sponsor coop doing so well, everything is
booming.
Don't forget as a subscriber you have some
great discounts for both of my coops.
http://ezineadhelper.com/mibwdiscount.htm
If you are looking to advertise with My
IBiz Weekly, check out these great rates
http://ezineadhelper.com/adrates.htm
Well that looks to be about it for today.
Dont forget, there will be no Sunday issue and see you on Monday for My
IBiz Weekly "Starting your Week Off Right"
I still plan on doing Interviews with
webmasters and publishers to show us all how they do it on a daily basis.
If you would like to be interviewed, please send me an email and I will
send you the interview questions. mailto:interview@ezineadhelper.com
Have a good weekend everyone..
. If you have any Questions, Comments, send them to
mailto:donesia@ezineadhelper.com
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Voice
Your Opinion !
Last week's Voice Your Opinion Section asked
this question:
What rights
do we as subscribers have when a list is sold.
Should we be allowed to remove ourselves before
the list is sold?
What if the new List owner is not family
friendly or just down right unethical?
"Where is the ethical fine line in buying and selling of email addresses? If I am to be sold, should I not have a right to say to whom and get a fair percentage of the money? How is this not spam for profit? I just don't get it."
~~Thea Swafford~~
Advertising that you can count on!
http://Targeted-Ad.Com
Thea also wanted to clarify on this subject:
"To be clear, the person that sold my name and e-mail
address was not a publisher, but a person who collected
e-mail addresses on their web-site for informational purposes.
It makes you wonder what good those privacy policies are,
doesn't it?
So far, I have been sold to at least 5 online publications, that
when asked, said that they bought my address from this person.
I'm not angry, I just feel violated and disappointed. I would like to
think that a business person would be more ethical, if for no better
reason than to instill confidence in the people that buy from them."
Here is the Feedback from our Readers
==>>
From Marion Stearns, Admistress
Advertising
Name selling is standard in offline publishing.
If you have a subscription to Sports Illustrated Magazine, your name is sold with the sale of the magazine, "if" the magazine goes up for sale.This allows your paid subscription to continue.
It is simply a transfer of hierarchy.
No one asks for permission for these transactions. One simply cancels, after the fact, "if" they aren't satisfied. If it is a paid subscription, money is pro-rated and we get part of our money back. If it's a free publication, we simply end the subscription.
When we subscribe to any of these publications, we agree to joining a "LIST". That list is owned by the publisher.....not us.
It really is no different in online publishing.
:) Marion
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==>>
From
Jerome Dsouza
Hello Donesia,
I am a subscriber and not a publisher but I fully agree
with Thea Swafford that subscribers should have a say
when an ezine list is sold.
I am subscribed to many ezines and have a built quite a
close relationship with the editors thru commenting about
the content and other stuff.
I won't be comfortable receiving the ezine I know so well
suddenly coming from someone I don't know at all.
Many ezines reflect an identity unique to their own personalities
and that's a huge plus point for the ezine. And I like that, it shows
someone real beyond these free-dancing electrons.
I think we should have a choice.
Finest Regards,
Jerome Dsouza
---------------
" NETWORK MARKETING "
Is there a future or Is It 'THE FUTURE'
Info: mailto:bookprofits_1@getresponse.com
P.S.
Thank you Thea, I believe you may have gotten this line
of thought from the recent ads where an ezine owner
was selling his ezine along with the subscriber list.
I have no objection to that sale and I believe you would
not too - that ezine owner was in dire straits over the critical
health concerns of his daughter. I am sure we both pray
and wish him well - but I hear what you are saying and it's
an excellent point you have taken. Great sensitivity!
Thank you Marion and Jerome for your
comments. What is your opinion on this. Let me know.
There will be a new question next week, so let me know your opinion.
How to Improve
Your Profits... With Customers You Already Have
By Kevin Nunley
http://www.DrNunley.com
Recently businesses have started tallying up what they spend to
get each customer. One car dealership estimates every new
customer costs at least $100 in advertising. An e-commerce firm
figured out by the time they advertise and gave away free things
to get customers, the cost is $250 per customer.
This illustrates one of the biggest problems businesses have.
Generally, when we think of building bigger profits, we think
about getting MORE customers. That isn't the whole picture. For
bigger, quicker profits, also market to the customers you already
have.
It would be great if your marketing hit the consumer and
instantly persuaded her to buy from you now, but the process is
almost always more complicated. Here's why focusing entirely on
new customers can bleed your marketing budget dry with little
sales to show for it.
STEPPING TO A SALE
Before anyone buys from you, they have to step through at least
four stages. 1. You get their attention (the toughest stage of
all since we are bombarded with hundreds of marketing messages
every day). 2. Get the prospect to think about your offer. 3.
Have the prospect make up their mind to buy from you. 4. Then the
prospect must take ACTION to buy from you.
All four steps take marketing effort on your part. Each step can
represent another ad you need to buy to march your prospects
toward a sale.
Even after someone buys, they may not come back to buy again.
Studies show many people can't accurately remember where they
bought things several weeks after the purchase. Meanwhile,
current and past customers are the easiest to sell again.
All this clearly leads to the need for you to stay in touch with
customers you already have. Also include in this group hot
prospects who have shown an interest in your business in the
past. These are the most targeted and willing audiences you will
ever find.
BUILD YOUR HOUSE LIST
Start right now to make a list of people who have bought from you
in the last week, during the past month, over the past six
months, and within the past year. The idea is to develop
different list so you can send just the right offer to interest
and motivate them.
If you clearly see that a big group buys one product or service
while another group goes for a different offer, divide your
customers up along these lines. You can double, triple, and
quadruple your response rate by making your ads zero in on just
what a customer or prospect is truly interested in buying.
Here is how this works. Meredith's sewing shop includes two major
groups of customers: people who buy supplies to make crafts and
people who like to design and make their own cloths. Some of the
crafters only come in around holidays. Others are more active
during winter months when they spend more time indoors. A large
group of those who design their own cloths have no interest in
crafts.
Meredith can develop specials, new products, and offers to deeply
interest each of her main groups of customers. The seasonal
crafters can get her mailed flyer one month before each major
holiday and two months before Christmas. Others get her
information monthly or only during winter months.
You can use any database program to keep your lists organized.
Most word processing programs include a basic database feature,
or you can use a more specialized program like Microsoft Access.
AFFORDABLY MARKET TO YOUR LIST
The main reason for working your in-house list of customers and
hot prospects is to keep your business in their minds. These days
people have LOTS of options to spend their money on, even when
buying specialized products and services.
If you live in a city of any size, there are anywhere from a few
to dozens of businesses selling the same things you do. There may
be thousands more on the Internet that can take your customer's
credit card order and deliver the product within a few days. If
you don't work to stay in the minds of your customers, others
will.
But how do you work your list without taking out a major loan
from the bank? Sticking stamps on thousands of letters can add up
in a hurry.
Smart marketers who have come before us have endured all the
trial and error to give us two good answers. Thousands have found
their best low-cost marketing tools for working an inhouse list
are postcards and email.
Postcards are cheaper than letters to send and don't require the
customer to open an envelope. Having no envelope is a BIG
advantage. I didn't fully appreciate this until I watched my
neighbor pull his mail out of the mailbox, walk over to his trash
can, and start to drop letters in after only a momentary glance
at the envelope.
Put a color photo or graphic on one side of your postcard. The
other side should have your main offer in a bold, black headline.
Follow it with a deadline for the offer. Busy people may put off
buying and soon forget about you. Your postcard offer will never
be more powerful than it is right now when the customer has it in
his hands.
Finally, be sure to briefly tell people how to buy from you. List
your web site, phone number, store location, and email address.
Building an email list is even easier and almost free. Unlike a
postcard, your email messages can contain just as much
information as you want them to. BUT, be careful how you gather
addresses.
Get a free list management service like eGroups.com or
Topica.com. Both will give you a form to put on your website to
gather email addresses. You can also place a printed form in your
office or store so that customers can request to get on your
list. Make sure you keep the form they filled out in case there
is ever a question.
Email messages tend to work best if they offer helpful
information along with brief advertising messages. I put a short
article with tips my customers will appreciate right at the
beginning of the message, then follow it with a short ad.
There's an old saying that 80 percent of your business will come
from 20 percent of your customers. Building your own inhouse list
and marketing to it consistently will allow you to pull even more
business from people who have already proven they like to buy
from you.
Kevin Nunley provides marketing advice and copy writing for
businesses and organizations. Read all his money-saving marketing
tips at http://DrNunley.com/ . Reach him at
kevin@drnunley.com or (801)253-4536.
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Break
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A little boy came home from Sunday School with a
big candy bar. His mother asked him where he got it.
"I bought it at the store with the dollar you gave me,"
he said.
"That dollar was for Sunday School," she scolded him.
"I know, Mom, he replied, "but the Pastor met me at the door
and got me in for free!"
Reprinted with Permission from YUK
IT UP! DAILY CHUCKLE
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