MIBW
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January
4, 2002
Please
note that these are archives so many links to ads and
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course any contests or special sales you may read about
are obsolete so please don't email me about any
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January 4, 2002 Vol.3, Issue 1
"Live, Learn, then Promote..."
---Donesia Muhammad---
Proud Member of the Ezine Publishers Association
Join Free http://www.ezinepublishers.org
We are listed in http://ezinesearch.com
Is your ezine listed?
"Ezine Publishers! *Triple* Your Ezine Subscriber Rate
Instantly With This!"
http://www.subscriberdrive.com/a/c.cgi?86
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Something to think about. A New Years' Resolution?
Time to go on an Emotional Diet, and
Get rid of all that weight off your shoulders?..
--Donesia Muhammad--
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Brief Note from the Publisher
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Welcome to another edition of MIBW. Happy New Year
everyone! Life is what you make it so let this year be a profitable one for your
business. I have two helpful articles for you to read and some
laughs, tips, and freebies. So sit back and enjoy...
Ad rates will go out next week so stay tuned...
--Donesia--
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Super Cheap Ways To Promote Your Small Business
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By Kevin Nunley
http://www.DrNunley.com
Small business owners tend to have a common problem: where can
they go to find effective cheap advertising?
It used to be that a small business' best low-cost advertising
bet was radio. Radio is still quite affordable in many
communities, but ad rates have gone through the roof in many
others.
This leaves lots of small businesses with nowhere to go for local
advertising. Fortunately, America's oldest form of mass media is
coming to the rescue. Many cities are seeing a big return of
neighborhood newspapers.
Small neighborhood papers focus on a particular part of town.
They carry news on events within a few mile radius of their
readers. Neighborhood papers also work hard to appeal to
businesses in their immediate area.
One consumer told me she pays closer attention to ads in her
neighborhood paper. "I know they're all a very short drive away.
The big daily paper is advertising stores that are an hour or
more away," she said.
Neighborhood papers not only feature far lower rates than larger
papers, they let you tightly focus on a particular part of town.
Specific neighborhoods feature specific income levels and
lifestyles. This helps you target your ads more than you can with
other kinds of local advertising.
Direct Response TV is also a great place to find cheap
advertising. Just like any other kind of direct response
marketing, television's response rates can be low. But there are
so many people watching TV that it doesn't take a very high
response rate to keep you awash in sales.
Nothing gets direct response on TV like infomercials. The best
feature exciting video on a popular subject related to the
product being sold. The product is marketed during the program's
six minutes of commercials. Three two-minute commercials are
common.
Shop for infomercial space during off-peak times. Late at night
and weekends are best. Even though these times aren't big
ratings- getters, the total numbers of people watching can still
be impressive.
Look for especially low prices in smaller markets and on cable TV
outlets. Thirty minutes can sometimes go for as low as a few
hundred dollars.
Save on product costs by hiring a small, capable one or two-
person production house.
Internet advertising also tends to be cheap, but it can take
quite a bundle to keep your messages consistently in front of a
lot of prospects. Buying audience for your website is almost
always an expensive proposition.
One way to stretch your reach on the Internet is to team up with
other businesses that are reaching a lot of prospects with
advertising. Have them include your ad, banner, link, or (even
better) article on their website or in their advertising.
Watch for web-based businesses that advertise frequently in top
ezines, in card decks, on TV, and in magazines. Get mentioned on
their site and harvest some of the benefit of their aggressive ad
campaign.
You are more likely to receive cooperation from businesses that
have clients similar to yours. Show the business how you offer a
valuable product or service their customers will appreciate.
Including you on their site must be a benefit for them.
Many intense Internet advertisers are looking for ways to defray
their marketing expenses. Offer to pay a portion of the cost in
exchange for being included in ads and on their site.
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Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com
Reach Kevin at
mailto:kevin@drnunley.com or (801)328-9006.
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Webmaster Tips
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=================
Generic Ad To Use
=================
Below is an ad that almost anyone can use to promote any
business opportunity. Feel free to use it as is or modify
it any way you see fit.
< BEGIN AD >
Are you looking to make money at home? Have you been ripped
off and cheated in the past? Do you want more time to spend
with your friends and family?
If you answered "yes" to any or all of the above questions,
then I have the opportunity of a lifetime for you. I just
got involved with a company that it having amazing results.
I too was skeptical about getting involved with an online
opportunity until a friend told me about the amazing success
that she was having working at home. Of course, I wanted more
information.
My friend began to tell me about <insert company name here>.
The more she told me, the more excited I became. This was
definitely a company that I could find myself working with.
I have now been with <insert company name here> for <insert
length of time here i.e. 3 months>. I strongly recommend
that you take a moment to learn more about this company.
You will be happy that you did.
I can give you more information, if you go to <insert URL>
or you can e-mail me at <insert e-mail address>
< END AD >
Reprinted with Permission from http://WorkatHomeNews.com
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~~~~<<~~>>~~<<~~>>~~<<~~>>~~<<~~>>~~<<~~>>~~<<~~>>~~<<~~>>~~<<~~~
==> CRYSTAL BALL GAZING : Ezine Publishing Predictions You Can
Profit From In 2002
~~~~<<~~>>~~<<~~>>~~<<~~>>~~<<~~>>~~<<~~>>~~<<~~>>~~<<~~>>~~<<~~~
By Dr.Mani Sivasubramanian
It's the time of the year when I take a break to reflect upon
the year that's been - and wonder about the year ahead. In
2001, ezine publishing took a quantum leap, evolving from
being predominantly an amateur's hobby into the most
powerful marketing tool for business online.
For an ezine publisher it has been an exciting and eventful
year. A growing number of budding e-publishers have hopped
aboard the ezine bandwagon. Just last quarter, the sales
figures for my ezine creating and publishing tutorial -
EZINE LAUNCH - have shot up by over 380%
So what does the future hold in store for the ezine industry?
I gaze into my crystal ball and I see....
1. ... EZINES BECOME MORE COLORFUL, GLITZY, INTERACTIVE ....
and HUGE
HTML email newsletters have come of age. Increasingly more
ezines are going this route. Subscribers too prefer them to
drab, lack-luster text-only ezines. In the coming year we'll
see more ezines being published in HTML. But for a different
reason.
HTML ezines allow advanced tracking of results from
advertising and allow newer and more elaborate forms of
marketing. That - more than user preference - will convince
publishers to create their ezines in rich text format.
Large file sizes will however continue to remain a concern.
2. ... DOUBLE OPT-IN AND PRIVACY ISSUES TAKING PRIORITY
The growing concern about privacy and the more aggressive
activism against unsolicited bulk commercial emailers will
guarantee that all responsible online marketers, especially
ezine publishers, will take steps to avoid accusations of
spamming. Double opt-in subscription processes will become
the norm - read my article on it here
<mailto:double-opt-in@ezinemarketingcenter.com
> Privacy
policies will become more stringent and will be implemented
more seriously.
3. ... MORE EZINES MOVING TO PAYING-SUBSCRIBER MODELS
... but they're continuing to offer free versions too !
It's no longer easy to publish a quality ezine at low cost.
Expect to see most content-rich ezines move to a
paying-subscriber model. To retain existing subscribers and
attract new ones, ezine editors will continue to offer free
versions. But they will be 'lite' forms with a little
content packaged with a lot of advertising.
4. ... EZINE PUBLISHING SERVICES BECOMING FEE-BASED
The larger free ezine services have merged into behemoths.
Soon they'll start charging for their offerings. Topica has
made the first foray into this arena. Soon others will
follow. They will be worth the price for busy ezine
publishers.
5. ... 'FULL-PACKAGE' EZINE CREATION SERVICES EMERGING
It is a ripple that could become a wave. These are services
offering to undertake the entire ezine creation process
including generating subscribers, creating content,
distributing the newsletter - even finding advertisers and
tracking results. A few will debut in 2002. I'm not certain
if they'll survive.
6. ... EZINE ADVERTISING EXPLODING
Where all other forms of online advertising are losing
impact, results from ezine marketing are exploding. If done
correctly, an ezine marketing campaign can become the most
effective - and least expensive - tool for any business.
I'm so convinced of this fact that I've even launched a new
course called EZINE MARKETING TIPS that delivers a daily tip
on intelligent ezine marketing to subscribers by email. More
info at < http://www.ezinemarketingcenter.com/posttrial.htm
>
7. ... NEWER FORMS OF EZINE ADVERTISING EVOLVING
>From being vehicles for classified ads and sponsorship
messages, ezines will morph into more sophisticated
marketing media. Advertorials, product placement ads (like
those in Apple's ezine that get me drooling, and then
ordering the cool new accessories for my Mac that I hadn't
ever thought about buying), and with the move to Rich Text
format, the web-style multimedia ads will all take ezine
advertising to a new plane. Whether or not it will be more
productive, we'll have to wait and see.
8. ... MANY EZINES USING THIRD-PARTY CONTENT
Some already do. More will in 2002. Creating an ezine from
scratch is hard work. Content creation and aggregation
services will find a niche to set up and grow. The move to
a paid-subscription model will help finance this process.
9. ... HIGHER QUALITY ACROSS ALL EZINES
Overall ezines will be more professionally created, contain
useful content and be more valuable to readers. Only
serious epublishers will devote the time and money required
to send out ezines - and they're willing to learn to do it
right. Courses like my ebook, EZINE LAUNCH, and wonderful
discussion lists on ezine publishing have done their bit to
help.
And that's where my crystal ball mists up and gets too cloudy
to peer further. But there are two more things that I would
like to see happen in 2002. One is as an ezine publisher,
the other as a subscriber.
-- EZINE AD NETWORKS GROW AND EXPAND
Selling ad space on ezines is a bugbear for many ezine
publishers. Ad networks exist for websites; they represent
web advertising space across multiple sites and sell them to
large advertisers. It is time someone helps do this for
ezines, especially the smaller ones that are not attractive
to advertisers on their own. Ezine Ad Networks are needed
badly - NOW !
-- CREATE YOUR OWN EZINE SERVICES
As a subscriber, I've often wished there was an ezine that
would cover all my interest areas and include recent,
relevant and essential content about each. Why don't large
content portals allow readers to create their own ezine -
choose the type of content, frequency, interest areas and
more? The portal would then deliver the custom-made ezine
on the user's preferred schedule. I'd be willing to pay a
fee for this service.
Ok, ok, I'm dreaming.
I wish you and your family a very happy New Year.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Dr.Mani Sivasubramanian is author of the bestselling ezine
creating course, EZINE LAUNCH <http://www.EzineLaunch.com
>
In just 14 days you can create a 'killer' ezine guaranteed
to explode your profits. Get more surefire ezine creating
secrets for FREE from Mani's EZINE LAUNCH MONTHLY newsletter
at <http://www.EzineMarketingCenter.com/ezl-monthly/
> or
email <freezine@ezinemarketingcenter.com
> Also get a bonus
7-day e-biz primer <EzineMarketingCourse@freeautobot.com
>
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Time to Laugh...
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ONLY IN AMERICA!!!
1. Only in America......can a pizza get to your house
faster than an ambulance.
2. Only in America......are there handicap parking
places in front of a skating rink.
3. Only in America......do drugstores make
the sick walk all the way to the back of the store
to get their prescriptions while healthy people can
buy cigarettes at the front.
4. Only in America......do people order
double cheese burgers, large fries, and a diet coke.
5. Only in America......do banks leave both doors
open and then chain the pens to the counters.
6. Only in America......do we leave cars worth thousands
of dollars in the driveway and put our useless junk in the
garage.
7. Only in America......do we use answering machines to
screen calls and then have call waiting so we won't miss a call
from
someone we didn't want to talk to in the first place.
8. Only in America......do we buy hot dogs in packages
of ten and buns in packages of eight.
9. Only in America......do we use the word 'politics' to
describe the process so well: 'Poli' in Latin meaning
many' and 'tics' meaning 'bloodsucking creatures'.
10. Only in America......do they have drive-up ATM machines
with Braille lettering.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Reprinted with Permission from Yuk it UP! Daily Chuckle
http://www.gsezines.com
To SUBSCRIBE to Yuk It UP! Daily Chuckle send any
email to mailto:yukitup-subscribe@topica.com
Bonus Bonus Bonus Bonus Bonus Bonus Bonus Bonus Bonus Bonus Bonus
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