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March 29, 2002
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MY IBIZ WEEKLY
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Starting a Business on the Internet isn't impossible if you have
the right help...
March 29, 2002 Vol.5, Issue 9
Editor: Donesia Muhammad
Owner, KDM Publishing
http://MyIBizHelper.com
http://EzineAdHelper.com
If this issue was forwarded to you, then you can subscribe here
Send a blank email to mailto:myibizweekly@rapidreply.net
_________________________________________________________________
IN THIS WEEKS' ISSUE:
_________________________________________________________________
Top Sponsor Ad
Editors' Notes
My IBiz Weekly Survey Feedback
What's New at Ezine Ad Helper: Subscriber Special on Ads
Feature Article: Starting an Ezine Part Two By Donesia Muhammad
Middle Sponsor Ad
Need Good Quality Ezines To Subscribe To?
Survey Results
Subscriber Ads
Break Time: Laughter is Good Medicine
2 Bucks an Ad
Contact Information/Subscription Info
TODAY'S ISSUE IS GOING OUT TO 3,124 SUBSCRIBERS.
If you would like to be removed, unsubscribe instructions are at
the bottom
or mailto:unsubscribe@myibizhelper.com
_________________________________________________________________
TOP SPONSOR
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_________________________________________________________________
EDITORS' NOTES
_________________________________________________________________
Hi and welcome to another edition of My IBiz Weekly. I
got a good response last week regarding Yahoo no longer offering
free pop mail. I got some good alternative email services that I
will tell you about below. I still don't want to pay the 20
bucks. If the price was say $10 I would consider that more. I
guess it's time to start using my ISP's email account and I will
see in the long run if it is effective to shell out the $20.
We have all understood that Free is not a profitable option in
the long run, but when you start to charge for a previously free
product or service, do some sort of survey to find out what
people are willing to pay.
What I don't like is when you know that people rely on your
services and usually have no option to go anywhere else, and you
throw high prices on us. For example, the electric company, the
cable company, the phone company, I think you understand my point
here !!
It Felt Good To Say That!
Yesterday I got a phone call from my former boss ( I quit two
years ago to stay at home) He was trying to recruit his best
former employees back to work. This wasn't even the supervisor,
this was the Big Kahuna..
It felt so good to say "Sorry, but I have my own business now, so
good luck on your search, Bye" Of course there were other things
that I really wanted to say but maintaining professionalism and
killing them with kindness always gets them.
I didn't think I would ever be able to say those words. But
honestly even though I am not making the same amount of money as
I used to, I just don't have the time to do both. I applaud those
of you who work outside the house and run your home business.
Donesia I would love to hear from those of you who do both,
to hear your pro's and cons of the situation or those of you who
were just happy to tell the boss where to go with their job. Send
me your comments to mailto:webmaster@myibizhelper.com and I will
run them for the next issue.
Today's feature is part two of 'Creating Your Ezine'. I didn't
realize until I started writing this series of articles how many
aspects of ezine publishing that are involved. They can't be
thrown into one article which is why I started this series. Once
we finish how to create the ezine then it is on to how to
maintain a growing subscriber list, how to deal with irate
subscribers, and good email marketing practices that work. Once
and for all I will tackle the whole ads debate and get some
opinions from other publishers on that matter.
I still plan on having my webmaster and ezine publisher
interviews. I still have three interviews to run after this
series is finished. Learning from people who are doing this
everyday is one of the best ways to learn, in my opinion.
There is a special subscriber ad special for My IBiz Weekly
subscribers to receive a good discount from advertising through
Ezine Ad Helper. Read below for that announcement.
Ad rates will be going up soon, so I suggest you lock in on this
price, because in the next few weeks, the prices will go up.
http://MyIBizHelper.com/adrates.htm
Read a testimonial from one of our readers:
"Just wanted to let you know that I received quite a few leads
from the solo ad that was sent to your list yesterday--what a
responsive group!
I encourage anyone with a great product and ad to use your solo
mailing option. It is indeed a bargain! "
Mary Anne
Write Success
http://yahoogroups.com/group/writesuccess
P.S. I know testimonials help, and this one is sincere! :-) The
responses were immediate, and are still coming in!
Okay everyone enjoy your weekend and I will see you Sunday for
our Sunday Classified Specials.
Donesia , if you have any Questions, Comments, send them to
mailto:donesia@myibizhelper.com
_________________________________________________________________
SURVEY FEEDBACK
_________________________________________________________________
Wow, I couldn't believe how supportive you all are. I
thank you for that. So far, everyone has good things to say about
this ezine. Most of you are happy to see original content and
less ads. Everyone is happy with the design and how easy it is to
read each section. I got a comment from Jim Legington from
1jbazps23 Upper room Newsletter which made so much sense that I
will add this as a new section from now on.
QUESTION: WHAT CHANGES WOULD YOU LIKE TO SEE?
"Subscribers Question Section Added, Where
other Subscribers could send in answers to
resolve problems we have as a community of
readers of Your Ezine. Thanks for Asking."
Jim Legington
"JBAZPS23"
Publisher/Editor/WebMaster
1JBAZPS23 UPPER ROOM NEWSLETTER
mailto:1JBAZPS23UPPERROOM@InfoGeneratorPRO.com
Building Better Marketers One Issue At A Time.
"Your Connection To A Sure-Fire Profits Arsenal"
http://www.moneymakersupperroom.com
http://www.moneymakersupperroom.com/secretvault.html
Thanks Jim. Oh and if you want to learn anything about marketing,
subscribe to his ezine. Good quality reading. I don't miss any of
his issues.
So what I would like everyone to do is to send me a question to
post to each issue. Each Friday I will post the questions about
anything to do with internet marketing, working at home, etc. and
I will post any responses to your question. This is a great way
to create a sort of community amongst all MIBW readers.
Send your questions to mailto:donesia@myibizhelper.com
Oh and I have two requests for everyone. I am looking for
publishers who send out HTML ezines, please give me your opinion
on this. Good bad, and the ugly.
I am want to know what software or list host is everyone using to
send out your ezine. All comments are welcome, thanks.
Just send your answers to mailto:donesia@myibizhelper.com
I will post all the results at the end of this issue for all to
see. As well as some recommendations from you on other email
options instead of Yahoo email.
Thank you everyone. In fact I will keep the survey on site for
anyone who wants to let me know how you feel about this ezine.
http://MyIBizHelper.com/survey.htm
_________________________________________________________________
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Cyber-Space through their various Ezines. You will find a
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the BEST of what Cyber-Space has to offer. Subscribe to one
or all today and don't miss another issue!
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_________________________________________________________________
WHAT'S NEW AT EZINE AD HELPER?
_________________________________________________________________
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_________________________________________________________________
STARTING AN EZINE PART TWO: PUTTING IT ALL TOGETHER
By Donesia Muhammad
_________________________________________________________________
In Part one of 'Creating an Ezine' you were able to understand
the purpose of your ezine and what subject you plan on using for
your ezine and what subject you plan on using for your ezine.
Today we will learn a few things:
How To Properly Format And Design Your Ezine So Everyone Can View
It.
Software Choices To Help You Create Your Ezine
Why Content Is The Meat And Potatoes Of Your Ezine.
PROPER FORMATTING AND DESIGN
(Note: This applies to text based ezines. Creating an ezine using
HTML will be another part of this series)
In order to be recognized as a professional, your ezine must
sharp looking, easy to read and your words are properly wrapped.
What am I talking about. Word Wrap is basically when you force
all your text to fit under specific margins.
This makes your words look more organized. The general rule of
thumb online is to wrap your words between 60-65 in margin
length. Most of the software programs designed to help you create
your ezine ( more on the software choices later in this article)
will have this feature.
If you don't have this feature, a quick way to know when to hit
return is to simply write out 1-65.
12345678901234567890123456789012345678901234567890123456789012345
Keep this on the top of your ezine to help guide you on your
returns.
White Space Is In, Clutter Is Out...
Once you have the formatting down it is time to make your ezine
look appealing to the eye of the reader. You have to make sure
that every section of your ezine is spaced properly so everyone
can read it.
Tip #1: Poor Design Equals Low Advertising Sales
Do you have any decorative dividers in your issues. You can use a
variety of symbols found on your keyboard to help separate them.
(((, >>>>>>>,<<<<<, ~~~~,________,---------------, ###, @@@,
=====, +++++++, and many more once you put your mind to it.
Place any ads that you plan on using spaced far enough apart so
that five ads doesn't look like one big ad altogether.
Of course, you can ignore these things and do what you want, but
when the person who is ready to spend money to advertise with
you, remember what they see is what determines whether they pull
out their credit card or not.
Tip #2: Make Your Links Clickable. Provides Easier Access For
Your Readers.
Are you adding http:// in front of all your URL's. You would be
surprised how many don't do this.
Let's face it. We are all lazy and no one feels like copying and
pasting URL's into their browser. Placing the http:// does it for
them.
Are your email and autoresponder links have a mailto: in front of
the address. Please don't assume that without a http:// or a
mailto link in front of the address, that your email program will
turn this into a hyperlink. It is easy to forget sometimes, I
have done it myself a few times, but put it in a mental checklist
in your head before you hit send.
If you would like to see what my first issue looked like it is
located here and you can get an idea and realize the mistakes
made as well. http://EzineAdHelper.com/firstissue.htm
IS THERE ANY SOFTWARE THAT I CAN USE TO MAKE CREATING MY EZINE
QUICKER?
You may ask yourself 'Why can't I just type out my ezine in my
email program, hit send and Voila?'
Well you can't do this for the same reason you can't put a bunch
of java scripts, DHMTL scripts, and java applets all on one web
page and expect John Doe with his 28k modem, Windows 3.1, and
Internet Explorer 4 to be able to view your page.
We all have different software and different versions of each
software. There are a variety of software choices out there that
can help you create your ezine.
You can use Notepad the program that comes with Windows to format
your ezine as well as these wonderful programs:
Text Pad: http://TextPad.com
For a great online tutorial on formatting, which also comes with
a few screenshots on how to use Text Pad:
http://www.marketing-seek.com/hop/format.shtml
Ezine Assistant: http://EzineAssistant.com
This free utility is great to handle all your needs. This program
is favor ware, meaning you may need to run one of the companies
ads or articles in your ezine. This is what helps keep it free.
Edit Pad Pro or Lite Version http://www.jgsoft.com/
A simple yet powerful text editor that really helps you to
organize your ezine files, and to help keep the proper
formatting.
Note Tab Pro or Lite http://www.fookes.com/
Ultra Edit 32 http://www.idmcomp.com/
Do a search of text editors in Cnet's Download.com
http://Download.com and you will see more than enough editors to
choose from.
You can also use a product named Text Soap http://TextSoap.com
to
clean up your text. It will remove any bad formatting. It also
cleans up email, HTML, and Web documents.
What Software Do You Use, Donesia?
Edit Pad Lite http://JgSoft.com
is the software that I use to
create my ezine. I love it. Simple yet powerful. True, the lite
version does not a spell checker but I have no problem pasting my
ezine into my email program for a quick spell check. Yes
eventually I will buy the pro version but for right now I am
satisfied with the Lite version. If it 'ain't broke, don't try to
fix it!
WHY CONTENT IS THE MEAT AND POTATOES OF YOUR EZINE.
A quick and easy route would be to buy a large opt-in subscriber
list and to hire someone to publish your ezine.
Sure you will make some sales but if the content of your ezine is
lacking, you are not only hurting your product and/or service but
you are also hurting the reputation of your name and business.
If the purpose of your ezine is to help others in your field,
then your content should be informative, and helpful. Your
content should be relevant to the topic at hand. Don't completely
fly off the subject because you will confuse your readers as to
the true purpose of your ezine.
Writing your own articles is something that I greatly encourage
because it shows originality, and that is the key to success.
Think about it, most of us have over 200-300 emails a day. What
are you going to put in your ezine that will make them want to
click your email first?
Content isn't just about articles, it can be a joke, and
inspirational quote, tips, and tutorials. It means adding your
personality into your ezine. They don't have to know that you and
your spouse had an argument last night, but some simple things to
maybe give them a laugh or something to ponder over.
Either way you are selling yourself so make it good.
In order to sell your products and services, you need to sell
your good personality first. That is worth it's weight in gold.
NEXT WEEK, IN PART THREE WE WILL DISCUSS
The pro's and cons of sending an HTML ezine
Where can I find Content to use in my ezine?
Now that I am done, what software can I use to send out my list
or should I use a list host?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Copyright (c) 2002 Donesia Muhammad
Donesia Muhammad is an aspiring Netpreneur. Visit her sites at
http://MyIBizHelper.com and http://EzineAdHelper.com
for help
with your internet business and ezine advertising.
Sign up for her newsletter and receive a free gift.
mailto:myibizweekly@rapidreply.net
This article may be freely distributed as long as the above
byline is included
_________________________________________________________________
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_________________________________________________________________
SURVEY RESULTS
_________________________________________________________________
FROM MARY ANNE HAHN
What Changes Would You Like To See:
None! (I know this isn't very helpful...) Keep your content fresh
and continue to write as much of your own as possible. Maybe
interview successful Netpreneurs?
Additional Comments:
Donesia:
You *know* I think you have a terrific ezine! Keep up the
excellent work!
Mary Anne
FROM MERVI LIEVONEN
What Changes Would You Like To See:
In fact, I don't know. I'm subscribed to a lot of ezines and
sometimes in think about to unsubscribe from some of them but I
have never thought of unsubscribing from yours. That means yours
is good! I think you have a good balance between ads and content.
I don't remember if you have any contest for winning solo ads but
that would be a good idea. I like the "ticket system" I see in
some ezines. (Read a solo, click a link) I always look at the
solos to see what they are about. A winner could be selected once
a week or every two weeks. Well, I don't know how you can do your
ezine better because you already do a great job. (If I have any
complains later I'll let you know)
FROM PETER BENTZEN
What Changes Would You Like To See:
Donesia,
I don't really think you have to change much at all, the only
thing I can add is that several ezines greatly reduce the number
of ads in the Ezine itself, and put all the Free Ads in a
separate issue on another day. I like that system, and I tend to
read these ezines more completely. The downside of course is that
a lot of people probably delete the Ad issue and your subs won't
get much response. The possible way around this is that the links
to place free ads is only in the Ads Issue, and possibly some
other contest or freebie, to entice readers. On the overall, I
read My IBiz MUCH more than some of the others I receive, that
has to say something.
FROM EDWARD THORPE
What Changes Would You Like To See:
I love your ezine - just the way it is. ;o) Seriously. It's one
of the best ezines around - And I've read & read lots of ezines!
Additional Comments:
Donesia I love your ezine! I look forward to seeing what tips and
new marketing twists you have for your lucky readers in each new
issue.
Peace,
Edward Thorpe/Laziest Dude on The Internet
http://www.The-Home-Grown-Biz-Advocate.com
More survey results in Sunday's issue...
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_________________________________________________________________
TIME TO LAUGH...
_________________________________________________________________
10 best things to say if caught sleeping at your desk:
10. They told me at the blood bank this might happen.
9. This is just a 15 minute power nap like they raved about
in that time management course you sent me to.
8. Whew! Guess I left the top off the White-Out. You
probably got here just in time!
7. I wasn't sleeping! I was meditating on the mission
statement and envisioning a new paradigm.
6. I was testing my keyboard for drool resistance.
5. I was doing a highly specific Yoga exercise to relieve
work-related stress. Are you discriminatory toward
people who practice Yoga?
4. Someone spiked the coffee machine.
3. ...in the name of Jesus...Amen
2. Someone must've put decaf in the wrong pot.
And the #1 best thing to say if you get caught sleeping
at your desk...
1. Darn! Why did you interrupt me? I had almost figured out
a solution to our biggest problem.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Reprinted with Permission from YUK IT UP! DAILY CHUCKLE
http://www.gsezines.com
http://ebooksnstuff.com
To SUBSCRIBE to Yuk It UP! Daily Chuckle send a blank
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