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March 8, 2002
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MY IBIZ WEEKLY
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Starting a Business on the Internet isn't impossible if you have
the right help...
March 8, 2002 Vol.5, Issue 3
MIBW is reaching 2,419 Subscribers... Thank you
Editor: Donesia Muhammad
Owner, KDM Publishing
http://MyIBizHelper.com
http://EzineAdHelper.com
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IN THIS WEEKS' ISSUE:
Top Sponsor
Editors' Notes
What's New at Ezine Ad Helper
Feature Article: Either We Sink Or Swim: Is This A Business Or A
Hobby? By Donesia Muhammad
Middle Sponsor
Webmaster Tips: Small Biz Resources/ Must Read Email Courses
Guest Article: The 5 Most Common SEO Mistakes By Kalena Jordan
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EDITORS' NOTES
Hi and welcome to another edition of My IBiz Weekly.
Today's' issue has an article for all the online entrepreneurs
who have felt frustrated and might feel the need to compromise
their business in the process. This should help get you out of
the rut. It is time for us all to get into that business mode to
make us successful.
Also, continuing with our topic of search engines, we have a
guest article that will show you some common search engine
mistakes and misconceptions and how to fix them.
Don't forget that next week (March 15, 2002) is the end of the
Buy one Get one Free paid ads. Next week, I will offer some new
ad packages so stay tuned for that announcement next week.
Do you have a copy of the Small Business Start up Kit? If you are
just starting out, this kit explains the basics of getting
started with your business
http://www.sba.gov./starting/indexstartup.html
Okay everyone enjoy your weekend and I will see you Sunday for
our Sunday Classified Specials.
Donesia , if you have any Questions, Comments, send them to
mailto:donesia@myibizhelper.com
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EITHER WE SINK OR SWIM: IS THIS A BUSINESS OR A HOBBY?
By Donesia Muhammad
I am beginning to think that some of us just don't get it.
The online entrepreneurs seem to be missing the big picture.
I have heard so many complaints lately about not getting the
success they hoped to have so now certain things get compromised.
The quality of their sites, their newsletter, their business.
Too many people are forgetting their "purpose" online.
You are running a business. Whether you are in a suit or in your
pajamas, this was your purpose, and now it seems like you are
giving up.
You started with a nice website and a nice newsletter, but
somewhere along the line, you got discouraged.
Not enough hits.
Not enough sales.
Too many unsubscribe requests.
Too many nasty emails.
Joined too many over saturated affiliate programs.
Too much negative feedback.
Not making enough money.
I think this may be in my opinion one of the most frustrating,
not enough people saying "thanks"
So now everything suffers.
THE QUALITY OF YOUR EZINE
What was once something you were excited to do every week, is now
a chore. You really enjoyed it, but you want to see results, paid
results. Be honest, even though you knew you couldn't get rich
overnight, you still expected to see more than twenty bucks in
the mail. When the money didn't roll in, you said well I'll have
to just to bite the bullet and do what I have to do.
Unfortunately that meant putting more ads in your ezine,
accepting any ad that came your way, using the same article that
everyone else used for content, because you were fed up.
So now why did you bother to start a business?
Would you like to see the first sites of some of the more
established marketers? Have you seen their first newsletter
issue? They are probably too embarrassed to show it to you!
Just like you can always tell when a person who normally keeps
themselves up, let themselves go, you can tell with these
newsletters.
(Article continues after a sponsor message)
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(Back to our article)
THE QUALITY OF YOUR WEBSITE
Remember your website? You know the one that said 'last updated
February 2001'. The one that is still celebrating the turn of the
century? I'm not talking about throwing in the fancy graphics, or
the fancy scripts. Just fix things up a little. Just because you
have low hits, doesn't mean that you can leave any old thing on
your site.
Now I write this because I have been guilty of all of this too. I
too was worried about the money and almost stopped having fun
with my site and newsletter. Honestly, every unsubscribe request
hurts just a bit. I even hate to unsubscribe to other ezines
because I understand.
But I also understand that if a publisher stops caring then I
don't blame you for wanting to unsubscribe.
Perk up some things, find your niche. Do something different from
the next marketer. The competition is fierce but you should think
up some ideas to help boost not only your site and newsletter,
but boost your faith again in your business.
Maybe it's something simple as offering a personal consultation
or a money back guarantee ( haven't seen that one in a while) or
just simply some ebooks that are of real value to us.
Have you tried a joint venture yet? So many people are afraid of
that word for fear that it means huge amounts of money involved
by some huge corporation.
If a publisher contacts you to help promote their new ebook and
all they ask in return is a free ad, and you receive a
complimentary copy of their book. Guess what, that's a joint
venture!! Nothing complicated, just call it advanced ad swaps
with a twist.
I am not saying to compromise yourself. Never forget your morals.
Don't think that because you are online and no one sees you then
you can pull any trick in the book
STOP
>>Throwing ten million ads in one issue. Is it so hard to place
less ads in your issues. If I can't tell the difference between
your classified edition and your regular issue, it's time to
change the format
>>Accepting any old ad. Have we compromised our morals this bad
that we don't care what we help promote? You are the publisher.
You have every right to say "I will not place that ad, please
submit another " or refund their money. Or did you spend the
money already?
>>Trying to bang your head trying to figure out what to do and
just do it. Take that risk. Come up with a joint venture with
other publishers and webmasters. It doesn't' have to be
complicated, just beneficial to both parties.
THE QUALITY OF YOUR LIFE
Stop compromising yourself and your business because you want to
be rich without any hassle at all. If you went to work everyday
in a suit and tie to a big office building and your job was to
write the weekly newsletter or to build the company website,
would you care a bit more because you are not in your robe and
slippers drinking cold coffee wondering when the laundry will
finish.
If you could do this job for free, would you do it? Has it
stopped being fun? Might as well go back to the old 9 to 5 if you
hate this already..
If pornography and all the other crap out there only paid minimum
wage would you deal with it at all?
Just something to think about the next time you decide to promote
something just for the sake of promoting.
Just something to think about period...
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Copyright (c) 2002 Donesia Muhammad
Donesia Muhammad is an aspiring Netpreneur. Visit her sites at
http://MyIBizHelper.com and http://EzineAdHelper.com for help
with your internet business and ezine advertising.
Sign up for her newsletter and receive 2 free gifts.
mailto:myibizweekly@rapidreply.net
This article may be freely distributed as long as the above
byline is included
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Guest Article:
THE 5 MOST COMMON SEO MISTAKES
By Kalena Jordan
Having been in the business of optimizing web sites for high
search engine rankings for over five years now, I have come
across a number of "optimized" sites that use search engine
optimization (SEO) techniques that are just plain WRONG.
Most of these sites were optimized by persons just starting out;
SEO beginners not yet familiar enough with the industry to
determine SEO fact from SEO fiction. But what’s scary is that
some of the sites I’ve seen using incorrect methods have been
optimized by so called search engine optimization "experts" who
really should know better.
Some common themes develop amongst incorrectly optimized sites.
Could YOU be making the same errors with your site? To find out,
let’s look at the five most common search engine optimization
mistakes:
1) Non Utilization of the Title Tag
How many times have you looked at a web site where the browser
title reads "Welcome to [company name]’s web site" or simply
"[Company Name]"? Nothing wrong with that, I hear you say? Well
if you want to achieve high search engine rankings, there’s
PLENTY wrong with it.
You see, while it may not be common knowledge amongst web
designers, most search engines index the content of title tags
and consider it to be one of the most important factors in their
relevancy algorithm. What you place in your title can make or
break your ranking for particular search terms on the various
engines. If you don’t include your most important search phrases
within your title tag, you are overlooking a vital opportunity in
your quest for higher search rankings.
Having said this, you should try and keep your title tag to a
maximum of 200 characters, as that is the average limit most
search engines will truncate to. If you really insist on
including your company name in your title and you’re willing to
sacrifice good keyword real estate to do so, put it at the very
end of the tag, because search engines give more relevancy
"weight" to content at the start of your tag.
2) Use of Untargeted Keywords and Phrases
Another common mistake made by webmasters and SEO learners is
their choice of keywords placed in the META keyword tag. Sure it
might seem logical to target the word "printers" if you run a
printer repair business in Ohio, but think about it - even if you
succeeded in ranking well for such a competitive term (you won’
t), how many of the people visiting your site as a result of this
search would leave as soon as they saw your home page? That’s
right, most of them. All the people who wanted to buy printers,
all the people looking for businesses outside Ohio, all the
people not looking specifically for printer repairers.
Does it become clear now that targeting such a generic word is a
waste of time? What you need to do instead is optimize your site
for search terms and phrases that are highly targeted to your
precise business. Use a tool such as Wordtracker.com (keyword
location software) to find what people are actually typing in to
the search engines to find goods and services similar to yours
and concentrate on ranking well for those terms. The more
qualified your site visitors are, the more likely you are to
convert those visitors into paying customers.
3) A Lack of Optimized Body Text
This one is very common. How often do you visit a home page that
is made up entirely of graphics? You know the ones - they consist
of an enormous Flash file or maybe a large logo or a montage of
images, but the thing they have in common is a distinct lack of
text. Think they look professional? Think again. No matter what
you read or hear, if a site has no text on the home page, it
hasn't
been correctly optimized and has little chance of ranking well
in the search engines. Now that’s unprofessional in my opinion.
Beginner SEO’s often make the mistake of creating an optimized
title tag and META tags and believing their work is done. WRONG.
If you want a web site to rank well in the search engines, you
need to give them what they want to see - visible content that is
optimized just as well as the invisible content. That means
adding keyword-filled body text to any page you want ranking
high. Why? Because most search engines can’t index images. Some
engines don’t even index META tags anymore. So a site with no
visible content becomes effectively invisible to a search engine
and has almost no chance of appearing in the rankings for logical
searches.
Also, search engine algorithms have become smarter and are now
checking that sites contain highly relevant content before
including them in their index. If you expect to rank well for a
particular keyword or phrase, it’s not too much to expect to find
that keyword or phrase within your site is it?
4) Submitting to 1,000 Search Engines
I love this one. I’ve lost count of how many banner ads or web
sites I’ve seen boasting "We’ll submit your site to 1,000 search
engines!" I can’t believe the hype is still prevalent that you
need to submit a web site to thousands of search engines in order
to receive traffic. This is just NOT TRUE.
In fact, studies show that approximately 90% of search traffic
still comes from the 10 major U.S. search engines and directories
(listed here:
http://www.high-search-engine-ranking.com/List_of_Search_Engines.
htm ). Companies that advertise submission to thousands of search
engines are usually including in that list minor engines or
directories that utilize the databases of major engines anyway
(so don’t require submission) or a large number of Free For All
(FFA) sites. Submitting your site to FFA pages can damage your
site’s reputation in the search engines, because they consider
FFA sites to be of very low quality and utilizing spamdexing
techniques in an attempt to falsely inflate a site’s link
popularity. I’ve even seen examples of sites being banned from a
search engine for having their pages listed on FFA sites by
ill-informed webmasters without the site owner’s knowledge.
If you are targeting specific geographic markets, you might like
to submit your site to the most popular regional search engines
in those countries, but the fact is that most people worldwide
continue to use the U.S. versions of search engines such as Yahoo
and AltaVista despite the fact that there are local versions
available. The bottom line? Get your site listed on the 10 most
popular search engines and directories and you will have the
major worldwide traffic sources covered.
5) Resubmitting Too Soon and Too Often
So you’ve optimized your site and submitted it to the most
important search engines. But it’s been three weeks and you haven
’t received any traffic. Time to resubmit, right? WRONG.
Depending on the search engine, they can take up to twelve weeks
to include your site in their index. Each search engine and
directory work to their own time frame. You need to check their
average submission times (a chart is here:
http://www.high-search-engine-ranking.com/search_engine_indexing.
htm) and be patient.
So when you’re in, what then? You should regularly submit to
ensure you’re ranked above your competitors, maybe once a month
or once a week, right? WRONG AGAIN. Once you’re in a search
engine’s database, there is no need to resubmit your site. It’s
pointless actually, because they already know about your site and
their robot is scheduled to revisit and reindex all sites in the
database on a regular basis. Resubmitting wastes everybody’s time
and can actually get your URL permanently banned from a search
engine for "spamdexing".
The only time you need to resubmit your site to a search engine
is if your URL changes or if your domain suddenly drops out of
their database entirely. NOT if your ranking drops, NOT if your
content changes, but if the domain is actually nowhere to be
found in the index (this can happen from time to time as the
search engines Spring clean their databases). A good SEO will
monitor your rankings regularly (monthly is fine) and only
resubmit when absolutely necessary.
So those are the five most common SEO mistakes. Any sound
familiar? Don’t worry, you’re in good company. Now that you’ve
recognized the problem areas and are better equipped with the
correct information, you’ll be able to reverse the damage.
-------------------------
Copyright © Kalena Jordan 2001-2002
About the Author:
Article by Kalena Jordan, CEO of Web Rank.
Kalena was one of the first search engine optimization experts
in Australasia and is well known and respected in her field.
For more of her articles on search engine ranking and online
marketing, please visit http://www.high-search-engine-ranking.com
_________________________________________________________________
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Reprinted with Permission from YUK IT UP! DAILY CHUCKLE
http://www.gsezines.com
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