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Welcome {!name_fix}, and all new subscribers to another
edition of My
IBiz Weekly.
This ezine is here to help all Newbies become successful
Webmasters,
Publishers, and Entrepreneurs online. I am
here to help you help
yourself.
Huge Ad Sale Going On with My IBiz
Weekly Please
check out the great ad sale going on now through
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Today's Articles:
Power to The
Publisher By Donesia Muhammad
Traffic
Building: How to Create a Flood of Buyers Through Advertising
( Part Three) By Kevin Bidwell
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Editor's
Notes:
Hi, welcome to another edition of My IBiz
Weekly. There is a lot packed into one issue today so I
won't talk for too long. I have written an article for all
you publishers out there who seem to be discouraged with all
the things standing in your way from becoming a great
publisher. Trust me you are not alone. Plus I also have part
three of Kevin Bidwell's traffic building program. I know I
have learned a tremendous amount from Kevin's article series.
I also have a free ebook for
you especially for you publishers out there and those who
want to start an ezine. Learn the secrets from those who have
walked a mile in our shoes years ago. You can also give this
ebook away to your visitors. It even comes with it's own pop
up or pop under script for your site.
I will be back with a question
for our voice your opinion column on Wednesday, so stay tuned
for that.
After my one year anniversary
on November 11th, ad prices are going up. I haven't raised
the prices in months so this is as good a time as any to
change it now. On the day of my anniversary I will have a one
day sale of all my ad prices, just for that day, so I suggest
you take you take advantage of these buy one get one free
sales, because that is going away on November 1st.
Take care and have a great
day!
Have a great day
Donesia Muhammad
KDM Publishing, http://EzineAdHelper.com
mailto:donesia@ezineadhelper.com?subject=feedback
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Power
to the Publisher
By Donesia Muhammad Copyright
(c) 2002 KDM Publishing
I am beginning to think that publishers have watched too many movies these days because they have this glamorous perception of the publishing world.
Just as every morning, we wake up to read our local newspaper and we appreciate what we see in print, we know that they will deliver interesting thought
provoking information that we know we can use.
I remember in high school working for the school paper, helped me tremendously. I knew that when I put my name on that article, I was proud of it.
Then I was just a writer.
Now I am a publisher, which means everything is on me.
From the creation, maintenance, circulation, and everything in between, the responsibility is mine.
Well, by looking at some ezines online, you could've fooled me!
I have seen some great ezines, once ezines that I loved to read reduced to issues that have no personality, a certain negativity about it.
But I know what has stumped our creativity lately:
Readers Unsubscribing Too
Quickly
However you obtain your readers ( although not through Spam I hope) through ad coops, purchasing subs, or just by your site traffic, always remember:
If you Say Opt-in, it means just that. They have a choice.
You didn't hold someone hostage. People have a right to choose whether they want to leave or not.
It is normal for at least 1% of
your subscribers to remove themselves weekly.
Now over the past few months,
you think that people are unsubscribing, it is their ISP's (
Internet Service Providers) that are removing your ezines from
their inbox. So before you think that no one wants to read what
you write, they haven't even had the chance to make that
decision.
Regardless, every few months or
so, you should ask for feedback from your readers to see how
you are doing, and what changes, if any, need to be corrected.
Also with the latest viruses
going around, the viruses themselves are subscribing your
address to many ezines that I never even knew about
beforehand. I simply unsubscribe myself, letting publishers
know that the virus subscribed my address, not me personally.
Sounds weird but once it happens to you the first time, you
don't panic the next or yell Spam unnecessarily.
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Spam Filters
This is one of the things that
is really getting people down. We don't know how to handle this
situation. We are reducing ourselves to less than catchy
subject headings for fear of being blocked. We are all either
going back to text or only publishing our ezine on site
instead of in our reader's inbox.
AOL will bounce your email after
one chance. Any more and you may get blacklisted.
What's a publisher to do?
Some publishers have stopped
accepting free email addresses, it's either a paid ISP address
or your own domain. I don't blame them, and who knows what I
would have to do next year. My favorite yahoo addresses may
become obsolete by default. The only people left who will
accept free addresses may just be the ones we know personally.
We are learning slowly to adapt to these new "rules"
of the game. We were used to gaining hundreds of subscribers
every month, now we are lucky to see 100 subscribers that
actually made it through the filters.
But I am not discouraged in the
least. I have seen my list shrink, grow, and stay at a
standstill. But after almost one year of publishing, and
hopefully many more years to come, I have to go with the flow,
and keep doing what I have been doing all along. Bring quality
information to my readers.
I know you didn't think that a
thing such as spam filters was going to bring down one of THE
most effective ways to market your product online, did you?
Low Ad Sales
So, like me, you figured that you can really rack up in ad
sales and clean house, huh? Wrong!
Some weeks are good for me and
some weeks I couldn't pay for a can of soup with my earnings.
It has it's ups and downs, and that is just how the game is
played. Until you are truly established in your ad sales and
advertisers are getting good results from your ad, the word
will get out and you will see consistent ad sales. Until then,
just keep growing like everyone else.
Here is something to remember:
In order to grow as a
publisher, you have to become selective of your words, your
thoughts, and what represents you?
What am I talking about?
You do have the final say on
all ads that go in your issue.
You are the publisher,
remember..
We can all read those
type of "get rich quick" ads. They're everywhere. But they don't have to show up in
your publication.
Don't be afraid to tell a paid
advertiser " I do not publish ads of this nature. Can
you resubmit another ad according to my guidelines, or I will
be happy to refund your money"
Easier said than done huh?
Not really, place your ad
guidelines firmly on your site. Remind them before and after
they make a payment of your ad guidelines. That can eliminate
a lot of hassle later on down the road.
Even if the ad is from an ad
coop, you are not bound by law to publish their ad, if it
doesn't fit their guidelines. I have had a few publishers
that have contacted me about not publishing one of the ads I
have sent them. Not because of the content, but because of
the length of the ad. Sounds simple, but if that is your
guideline, then stick to it.
But here is a tip from a coop
owner. Before you sign up for any ad coop, look to see what
type of ads that they publish so there are no surprises in
the long run. If you choose not to publish an ad for whatever
reason, that also means not to subscribe that advertiser to
your ezine either. Fair is fair.
Don't get desperate with your
publications. I hate to see a product or service take
over an ezine instead of enhancing an ezine.
Your readers don't know you face to face.
They don't know your personality, your lifestyle, what makes
you tick.
All they know is what you tell them, so your
words account for your personality.
Make it work, stop complaining, it will get
better.
You see, your readers look to you to
determine what products and services are good for them. Don't
recommend just because it has a high commission.
Do something because you want to, not because
you think it is the thing to do.
I have seen so many ezines throw in the towel
lately and I'm talking about some of them that are still
publishing.
How many of your readers can spot your clickbank id
without even reading the ad?
I know the spam filters have put our spirits
down. You think no one is reading, no one cares.
When I get emails from some of my readers asking me
if I am still publishing, I know that their email was filtered and
I also know that they care enough to ask.
That is the power of the publisher.
Copyright (c) 2002 Donesia Muhammad
Donesia Muhammad is an aspiring Netpreneur. Visit her site at
http://EzineAdHelper.com
for help with your ezine advertising. Sign up for her newsletter and receive a free
gift.
mailto:subscribe@ezineadhelper.com
This article may be freely distributed as long as the above
byline is included
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TRAFFIC BUILDING: How to Create a FLOOD OF BUYERS through
Advertising
Copyright 2002 by Kevin Bidwell
[This is part three in a series of ten articles on traffic
building. To receive the first two, send blank emails to:
20020830@Quicktell.net and
20020906@Quicktell.net
]
So, you are in web business. Really? Are you sure that you
are in business, or are you just creating a better
impression in your computer chair? One of the things that
separates those in business from those who treat it like a
hobby is their approach to advertising their business.
A month ago we ran a little test. Here is what we did: we
went to one of those "Submit Your Site To 200,000+" places
and submitted our site--along with an ad code. We used a
special email address so that we could track not only the
number of visits we received to our site, but also the
volume of email sent to us.
To date, we have had a grand total of ONE visitor to our
site. We have received over 5,000 emails.
I use this to demonstrate a point: Safe lists, Submit your
site to THOUSANDS, "guaranteed page visits", are not always
a good way to advertise your business. If you want to have
a growing flood of buyers to YOUR site, there are two keys
you need to master:
1. You need to know where to advertise your site.
2. You need to "pyramid" your advertising dollars until
you reach the level you wish to achieve.
Let's take those in order.
WHERE TO ADVERTISE YOUR SITE
1. Search Engines (Cost: FREE)
"The BEST bang for your buck" is going to be found in search
engine placement. While this is a whole topic in itself,
the best source of cutting edge information for getting that
accomplished comes from Ken Evoy. He sends it out regularly
to his affiliates. If you want to be one, go here:
http://www.all-in-one-business.com/ken
There is only one problem with search engines, though. For
some topics, the competition level is SO HIGH that you will
have a tough time getting a decent listing and traffic. If
you are wanting to market mp3's, business services, web
hosting or a myriad of other topics, you will have too much
competition to get a good listing.
If you want to get an idea of how much competition there is
for your particular market, go to:
http://www.all-in-one-business.com/wt.html
and use the ONE DAY membership. The trial membership will
tell you a little, but you get MUCH MORE VALUABLE data from
the one day membership.
To prepare and submit your pages, I would use this tool:
http://www.all-in-one-business.com/wpg.html
You can download it for a free trial.
2. Affiliates (COST: $0-$1,000)
This one is SO IMPORTANT that I am going to devote a full
article to it in a couple weeks. Here is why this is so
powerful a way to market: Someone else builds a quality
web site, fills it with confidence building content, gets
visitors and THEN recommends your product or service to
them.
Of course when those visitors hit your site they are ready
to listen to what your sales page has to say.
What if you are not offering your own product or service?
Then focus on affiliate programs (like mine) that offer a
TWO TIER commission structure. That way, while you are
selling products, your "sub-affiliates" can also be working
for you as well. To look at some programs you can sign up
for, go here:
http://www.all-in-one-business.com/programs
To get the nuts and bolts of affiliate software and what it
will do for you, go here:
http://www.all-in-one-business.com/assoc
3. Your Own Opt-In List (COST: $0+)
I have written several articles about building and using
opt-in lists effectively. Building your own opt-in list is
one of the most powerful marketing tools any site can have.
To read about opt-in lists, check out the PREVIOUS ISSUES
section of I-Marketer:
http://www.all-in-one-business.com/imm
4. eZine Advertising (COST: $5+)
eZines are probably the BEST source of paid advertising you
can get--it's like having access to someone else's opt-in
list! I have a complete review of eZine advertising here:
http://all-in-one-business.com/imm/20020913/review.html
5. Pay-Per-Click Advertising (COST: $.01+ per visit)
PPC ads would include such things as Overture, FindWhat and
Google AdWords. These services allow you to set a dollar
amount you are willing to pay for every visitor they send to
your site. Since these are visitors who have used the
search engine to find your listing, they tend to be almost
as responsive as strict search engine visitors.
6. TrafficSwarm (COST: Free)
TrafficSwarm is technically a start page rotator (see #8),
but it is so much more effective and is run so much
differently, that I put it in its own category. It brings
in sales for us every week. To learn more about it, go to:
http://all-in-one-business.com/swarm
7. Pop-Behind Advertising (COST: $0+)
Be careful here: Pop-Behinds are often advertised as "site
visits". This is only technically true. Yes, people are
viewing a page on your site, BUT that page, to be most
effective, needs to be a banner-type advertisement rather
than the main sales page of your site. An enticing offer or
other ATTENTION GRABBING page is best.
To get a better idea of how this works, check out this
article:
http://all-in-one-business.com/imm/20020531/review.html
8. Start Page Rotators (COST: Free)
This is only a marginally good source of advertising. It
will produce sales, but it takes MANY impressions to get
them. Using the same "one-off" philosophy that Pop-Behinds
use is often best.
9. Banner Advertising (COST: $0+)
Banners used to be a great way to advertise, now more and
more web surfers are tuning them out. Click through rates
for even good banners are relatively low. If you have a
high traffic site that won't be hurt by being a part of
banner exchanges, by all means use them, but BE CAREFUL if
you are buying impressions! For a more detailed look, you
can go here:
http://all-in-one-business.com/imm/20020531/review.html
All other forms of advertising: FFA pages, classifieds
submissions, safelists, etc. pale in comparison to these 9.
Now that we have seen WHERE you want to focus your money,
let's take a second to look at...
HOW TO PYRAMID YOUR AD DOLLARS
This is the easy part (technically) and the hard part
(emotionally). Here's what you do:
From the first sale you make, invest back into advertising
your business AT LEAST 75% of your gross profit, trying to
spread it out over several mediums. Here's exactly what
I mean:
You run a top sponsor ad that cost you $100. From that you
make 5 sales at $50 a piece ($250). Once you pay for the
miscellaneous costs of the product, you are left with $200.
Now, you take that $150 and buy more ads in more eZines.
This time you make 8 sales. You pay everything and are left
with $320.
You re-invest that $320 and make back $600. $600 becomes
$1200. You then take out $400 for a weekend away with your
spouse and reinvest $800 to make $1600.
Easy? Well, technically it is, but emotionally it is tough
for many who have struggled to start a business on the web
not to take the money and run. DON'T GIVE IN TO THE URGE!
Take a little bit and reward yourself, but put the vast
majority back into your business.
There you have it: advertising your business. If you are
serious, this is the path to take to get your business up,
growing and rolling in the dough!
Kevin Bidwell is owner of http://www.all-in-one-business.com
and works with web business owners all over the world to
help them succeed in business. All-In-One Business receives
over 1 MILLION visits per year and his Success Secrets
course has helped hundreds of people achieve financial
independence in their own Internet business.
This article may be reprinted for use in newsletters and
websites provided that this information box is kept intact.
Email notice of intent to publish is appreciated but not
required: Kevin@All-In-One-Business.com
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Laughter
is Good Medicine
An elderly woman called Mount Sinai Hospital.
She said, "Hello, darling, I'd like to talk with the person who gives the information regarding your patients. But, I don't want to know if the patient is getting better, or doing like expected, or worse. I want to know all the information from top to bottom, from A to Z!"
The voice on the other end of the line said, "That's a very unusual request ... What is the patient's name and room number?"
She said, "Yes, darling! I'd like to know the information about Sarah Finkel, in Room 302."
He said, "Finkel, Finkel. Let me see. Feinberg, Farber, Finkel. Oh, yes. Mrs. Finkel is doing very well. In fact, she's had two full meals, her blood pressure is fine, her blood work just came back as normal, she's going to be taken off the heart monitor in a couple of hours and if she continues this improvement, Dr. Cohen is going to send her home Tuesday at twelve o' clock."
The woman said, "Thank God! That's wonderful! Oh, thank God! Her test came back normal, she's getting off the heart machine in a couple of hours, you say. Oh! that's fantastic, darling! And she is being released tomorrow at twelve o'clock! I'm so happy to hear that! . . . That's wonderful news!"
The man on the phone said, "From your enthusiasm, I take it you must be a close family member or a very close friend!"
She said, "What close family or friend? I'm Sarah Finkel in 302! Cohen, my doctor, tells me nothing."
Reprinted with permission from Yuk
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