Volume 12, Issue 13                                Circulation: 4,463 subscribers

Editor's Notes

Welcome Everyone To My IBiz Weekly!!

Well looks like I am back to the old html format. I realized that for those of you who are not able to get online constantly due to high internet charges or you just want to have the information on your computer instead of online, it is an inconvenience. So I am going back to the regular way of publishing. 

As you can see I changed the design around completely to make it more accessible for you and instead of tons of ads to distract you a better way of navigating each issue. I added also spotlight ads instead of middle sponsor or side bar ads. Just one or two per issue will ease up the ad confusion:)

I also know probably by November 11th I will go back to publishing twice a week, on Monday and Friday. I will still have my solo ads on Monday, Wednesday, and Friday. As I mentioned in the last issue, I am officially booked on solo ads through Friday, January 8th, 2003. All the other ads are not backlogged but just giving you a warning on solo ads. 

I also want to let you know of a new ebook out there from Shelley Lowery from Web-Source.net. This is not one of those " oh boy another useless ebook"  I very rarely even take the time to buy an ebook without investigating first. For one, I trust Shelley Lowery's guidance and her opinion. She is not one of those "gurus" who pushes and pushes. She actually helps you and even answers your email :) 

So for those of you who finally want to start an ezine and need straight forward advice and for those of you like me who always want to improve their ezines, this ebook will help. Read the details here...oh and did I mention 100% Resell Rights...

I am also including one of my articles from last year actually. I think it was the third article that I wrote for My IBiz Weekly so it's a good walk back into time. I still can't believe it' s almost a year, with many more years to come.

Have a great day everyone and I will see you on Friday for our Classified Edition

Donesia Muhammad
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Forget The Wheaties, You Need 'Marketing Loops

By Joe Bingham

I wonder if I'll get in to trouble with any of the 'BIG' marketers for telling you about this. Honestly, I mean, I know they all do it, but I haven't seen anybody write about it. At least not in a 'free' format.

They do tell you about the need to follow up with prospects and about repeat contacts making a difference, but they don't elaborate.

Because I don't really know what any of the 'BIG' shots call it, I'm just going to make up my own term. Let's call it 'marketing loops'.

First though, let's look at an example of how many of us market. Many of us are in affiliate programs, and many of us buy ezine advertising to market those programs.

Using a very basic affiliate program for an example, what happens when someone clicks on the link in your ad? They are taken to your affiliate site where they can read the sales page. Then, one of two things happens. Either they sign up, or they leave.

Plus, all they looked at was the affiliate site. All they know is what's on the affiliate site. Do they even know who sent them there? Would they know where to find it again later without having to save a copy of your ad? If anything, they'll remember the name of the
program, but NOT your affiliate link.

There's no marketing loop there.

Now, some of the better affiliate programs offer you more. They will try to capture the visitor's email address. Some ask for it before allowing people to enter the site. Others offer free reports. IF they do get the visitor's email, they can contact that visitor again
on your behalf.

This puts the visitor into an auto responder where they will get more information and contacts regarding the program. At this point either the person reads the auto responder messages and signs up, or he removes from the list and is lost.

If he does sign up, he is given access to the program and starts promoting it himself.

That's an example of a follow-up plan, but that's nothing compared to a marketing loop. Yet, that's about as much as most people ever establish for their business.

Now, let's get into what a major player does, and you'll see why it's a true Marketing Loop.

My example for this, since this is where I picked up on the idea, is Marlon Sanders. Ready? Hang on, this may make you dizzy.

First, the man uses a different domain name for each of his products. Just keep that in mind.

Say you see an ad for his "Amazing Formula" in an ezine, and you decide to check it out. You go to the site. First thing, a pop up window asks if you would like to receive a free report offering the secrets to his amazing formula for selling products like crazy. Well, since that's what you came for it's a pretty tempting offer, right?

That's the beginning of one loop there. From there you get into the actual site and sales copy for his "Amazing Formula". As you go, you run across a link to a testimonial page, a 'click here if you've decided not to order' button, and a reference to another product of his, "Cash Like Clockwork", down at the bottom.

There's 3 more things to keep you around right there!

Now, potentially you won't sign up for the free report or follow any of the links, or purchase the product. If so, you are lost. You did not hop into one of his marketing loops. Although, other sites of his will send another pop-up after you on exit, trying to re-direct your interest towards another product. The Amazing Formula page does not, but others do.

However, should you decide to sign up for his free report. That report not only refers you back to the Amazing Formula page, but many of his other products as well, including his re-seller program.

Oh, and did I mention he also invites you to re-sell his Amazing Formula right there on the sales page?

Now, say you realize that Marlon Sanders is a marketing whiz and you want to know his Amazing Formula. So, you buy the product.

Guess what the first thing he asks you is? Do you want to become a re-seller? Heck, you bought it, so will others! Or would you prefer to purchase the re-sell rights so you can make even more?!

Should you decide to do so, and why not at that point, you immediately get the chance to sign up for his weekly re-seller tips ezine, to help you in your marketing efforts.

Also, included in your re-seller sign up welcome message are links to every other product he sells. It's all there for you so you are ready to sell -- or go buy more for yourself.

Then, as a re-seller, you are offered the opportunity to get every other person you know into the same HUGE marketing loop you are now involved in. Why? Because you can offer products, you can offer free reports, and you can offer weekly tips, all with your affiliate links coded right into the sales pages and messages!

Plus, you can also sign up re-sellers under you that can then offer those same things to everyone else they know!

It's HUGE!!! It's ENDLESS!!! It's a true Marketing LOOP!!!
And I'll bet you $20 it's a big part of his Amazing Formula!!!

Now, let me ask you this, when do you suppose was the last time Marlon Sanders purchased an ezine ad? Huh? Huh? Huh?

Now, I don't mean to be discouraging, but are you working all those angles with your business? I mean, WOW!

No wonder the man "Sells 1000s Of Products From Home Using The Net!" (that's a play on the title of his latest ebook).

Of course, you can too, if you are one of his re-sellers because he does offer you all of those tools with your affiliate ID coded inside them. Which, of course, is another tool he uses to keep people in his Marketing Loop.

Blown away, yet?

Are you beginning to see inside the iron curtain of what it really takes to become a BIG Internet Marketer?

Honestly, though, not all of us have the time, money, or will to set something like that up. If you do, go for it! But if not, I really don't think you should settle for affiliate programs that don't offer you at least some sort of marketing loop you can keep prospects in.

Think of how much it costs you to get visitors to your affiliate sites. Don't you want to get the MOST out of that cost as possible?

Make your chosen affiliate programs WORK for you. That way, when your ezine advertising gets people to the site, you've got a MUCH better chance at making commissions!

Well, there you have it. Marketing Loops are NOT just the BIG marketer's breakfast anymore. You've had a taste of them now as well!

See the techniques mentioned above on Marlon Sanders' site at:
http://www.netplaynewsletters.com/amazing.html 
Or take advantage of the tools he provides for his re-sellers here:
http://www.netplaynewsletters.com/hitsncash.html 
"How I Sell 1000s Of Products From Home Using The Net!" is
available now at: http://www.netplaynewsletters.com/sell1000s.html 

*written by Joe Bingham of the NetPlay Marketer
http://www.netplaynewsletters.com 

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Common Sense Marketing

As a business owner, whether you are selling goods or services, you first have to change your way of thinking in order to be successful. Promotion and Marketing is all about addressing the consumers' needs. Competition is healthy and plentiful so you need to understand the basics first.

Think as an Advertiser

Are you thinking as an advertiser? Are you coming up with new ideas every day? Doesn't mean that every idea is a winner but it helps to keep your mind active. Do you know who is your target audience? Your target audience should be the people, or type of people who would most benefit from your goods or services. On the Internet, your target audience shouldn't be just "anyone with a valid credit card and an internet connection!" No, that's how Spammers think, which is why they are never successful.
To try and figure this all out simply and easily: go turn on the television. Watch some of the commercials. Look at how they use their words and phrases. 

For example a commercial for a toy isn't designed just for kids. It's designed to put an idea in a childs' mind that the product is so good that they couldn't possibly live without this and if their parents don't buy this toy, then they are bad parents. Of course that's not true but try telling that to a child. 

Who is the target audience for toy commercials?

Children( depending on the age)
Parents (depending on their age, this tactic is usually for new parents)
Day Care Centers, Doctors' offices,( or any facility that caters to kids and needs children to occupy themselves)
Grandparents (they want to spoil kids)
Anyone who wants to win a child over (sad, but true)

Look at the billboards on the highway. Do you think
that drivers are looking at the messages? In areas of high traffic, yes, they have nothing else better to do. If they are not watching then the passengers are to cajole the driver to do what the ad says.

Think as a Customer

Are you looking at the local stores in your area as an owner and a customer? What do you want to see as a customer, what do you expect when you visit that store? Is your expectation met or does it need help? If you worked there, how would you improve this. 

Wear different Hats

Put yourself in the various target audiences that you have written down for your business. How can each audience be satisfied? Can you cater to everyone...maybe not but you can try to meet the majority of consumer concerns if you stop thinking as just an owner but a customer.

Now you are ready to think as an Owner

To get your business message across, it is a gradual process. Anyone with a few thousand dollars can hire someone to come up with a site and advertise that site to so called target audiences but only you can know what is best for your business, only you. Get to know the true start of advertising and wear as many different hats as necessary to succeed.


Copyright © 2001 Donesia Muhammad

Donesia Muhammad is an aspiring Netpreneur. Visit her site at http://EzineAdHelper.com  for help with your ezine advertising. Sign up for her newsletter and receive a free gift. mailto:subscribe@ezineadhelper.com This article may be freely distributed as long as the above byline is included

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