|
Want Your Banner Here? $5 for the entire Week ( 3 Issues per Week). Details
here
Welcome {!name_fix}, and all new subscribers to another edition of My
IBiz Weekly.
This ezine is here to help all Newbies become successful Webmasters,
Publishers, and Entrepreneurs online. I am here to help you help
yourself.
Today's Articles:
Five Ways to Promote Your Unique Business Identity
by Brett Krkosska
Your Headlines
Are Your *Salesmen* By Joshua Rose
This
Week's Sponsor
27 Year-Old Maryland Man Reveals His Proven System
For Creating Instant Internet Profits From a Simple
2 Page Web Site - Even If You Hate Computers!
An Amazing Story of How a Completely Different Approach
to Internet Marketing Took Him From Zero to Making
$51,351.94 in Just 6 ½ Short Months, Working From Home-
And Why I'm Convinced Nearly Anyone
Can Copy What He's Doing"
http://www.instantinternetprofits.com/?16705
Your Top Sponsor Ad Here Only $8.00
Special Ad Packages Available!
Editor's
Notes:
Hi, {!name_fix} welcome to another edition
of My IBiz Weekly. So, how are you doing today? It's Monday, the beginning
of a usual business work week.
Have you written down your goals for this
week? What do you want to accomplish this week? Do you have a financial
goal to obtain this week? Plan on doing something about it?
I had a great time this weekend. A nice
mini vacation with my husband. Our wedding anniversary is in December,
eight years, so times like this are always special. You get so busy with
the business of life, you forget the simple things.
I spend a lot of time working on my
business, but I spend even more time with my family. For those of you with
school age children you understand. My daughters are 7 and 6 years old.
They love school and they are very smart ( and I am not saying that just
because I'm their mom!! )
They are at the age that you have to be
firm about school, homework and what teachers expect from them. I spend a
lot of time reading with them, going over every problem in their homework,
and basically making sure that they are the best they can be.
The South Carolina school system is a good
system but it doesn't matter where you live, you cannot rely on teachers
to do your job. My job is to prepare them for this crazy world. I try to
lead by example, and therefore because of that, they are my first priority
always.
So sometimes if you don't see one of my
articles, or I didn't reply to your email fast enough, there are always
reasons. These are also the same reasons for many publishers. Our families
comes first.
In addition to my business I also help my
husband with his job. He is a restaurant manager and I take care of most
of his computer work for him.
Now of course, as I told you before I am
doing an overhaul of my site, and this ezine as well. Now that is more
than enough on my plate for now. I have learned not to do too much or
nothing gets done.
Wow, can you tell I needed that vacation
huh??
I am sorry if this was a bit long but I
don't usually get personal much but I wanted you to understand me as a
wife and mother, not just me as My IBiz Weekly or Ezine Ad Helper.
So enjoy the issue today. No big
"please sign up for this today" or "join my downline"
today. I am staying away from the feeding frenzy today. But who knows what
Wednesday will bring :)
Donesia
P.S. The Voice Your Opinion column
will be back next week, with all new questions for you to answer.
Publisher's
Resources
Publishers
Looking to Make 60% profit from reselling Top Sponsor ads from
Ezine Ad Helper.com. Submit your quality ezine and
start profiting now.
Attention Publishers!
Earn $$$ ** Excellent PROFIT$ reselling Solo Ads...Come see
what makes this Program very unique and profitable!
Exceptional! When you need to get the word out...
Say It With Solos!
Do You Need a BANNER, LOGO, OR ANIMATED GRAPHIC
To Advertise Your Business? I'm not a professional
designer ~ but I'm good! Perhaps, best of all ~ I'm CHEAP!
Try me.............. Just Explain what you need in an email
mailto:donphillips@vnet.net?subject=TM I'll mail you back
a quote. Not satisfied? ................................. No charge!
Five Ways to Promote Your Unique Business Identity
by Brett Krkosska
Where's the Beef?
These words became a national catch phrase in the mid
1980's and catapulted the Wendy's hamburger chain into the
limelight as a major player in fast food sales.
Wendy's credits the "Where's the Beef" ad campaign with a
31% jump in sales and a 24% boost in year-end profits.
Not bad for a campaign built on a three-word ad slogan.
Granted, you may not have the budget to build a brand
awareness campaign as Wendy's did, but you certainly should
practice advertising strategies that are built around your
own unique business identity.
Identify Your Uniqueness
If you haven't yet put a finger on the distinct quality
that sets your business apart from your competition, then
you need to get busy. You only need one quality. Just one.
This unique quality that sets you apart from the herd is
your brand. It is the essence - the fabric - that runs
through your operation. It speaks to consumers instantly
about the nature of your service or product, your
reputation, your commitment, your uniqueness.
Once identified, you must be able to clearly communicate
your brand to consumers. There are two easily recognizable
ways to do this: with your logo and tagline.
A branded business has a memorable logo. A straight-
forward example is Ford's blue oval, while a more abstract
example is the Nike checkmark. Your logo is the visual
component of your brand.
The next component is a written or verbal one. It is
referred to as your tagline, and it reflects the exact
position you are assuming in relation to your customer,
your product, and your competitors. Specifically, it
clearly defines the quality which differentiates your
business from competitors while extolling the benefit your
customer will enjoy.
Coca Cola's statement of being 'The Real Thing' is a
classic example of positioning in relation to a competitor.
Clearly, if they're the real thing - the original - then
the other guy isn't. But does this mean anything to
consumers? The benefit to the customer is kind of murky.
For the small business owner it's better to go with a more
narrowly defined tagline that clearly denotes uniqueness.
The sandwich shop Quizno's exemplifies this with their
tagline 'Oven Toasted Tastes Better'.
Five Ways to Promote Your Unique Identity
Your logo and tagline are valuable property. Make them a
visible thread that runs through all your promotions. Here
are five great ways to get your brand name out there in
front of consumers:
1. Give Away Something People Will Expose To Others
Instead of just giving away a freebie that has a one-time
use, provide a valuable service or product that will get
used or seen by other people. I use this strategy by
providing free newsletter templates. At the bottom of the
templates you'll find my brand. It's great exposure and a
wonderful traffic-generating tool.
Free eBooks, free email, free websites, free pens, free t-
shirts, free baseball caps... all these are great examples
of things people use and expose to others. Take a good look
at your own products and services. What can you give away?
2. Encourage Interactivity
We are social creatures. Everyone likes to be included -to
have the opportunity to put in their 2 cents worth.
Encourage people to get involved with your business. Invite
questions, ask for feedback, run a contest, sponsor
teleclasses or chat sessions, or moderate a discussion
board. For every person you make a connection with, you
have created the opportunity to ignite a word-of-mouth
campaign that stretches through everyone they know.
Take a peek at Pepsi.com for a look at brand marketing
through interactivity. On their home page they are actively
recruiting every carbonated beverage drinker on the planet
to "make a difference" and become a Pepsi Advisor.
Strawberry/Kiwi Pepsi. What do you think? Pssst... tell
your friends!
3. Brand Your Digital and Print Communications
If you type it, write it, or touch it... brand it. If
you're within breathing distance of it - try to brand it.
Leave evidence of your unique business identity everywhere
you can. Your website, all your outgoing postal mail, and
all electronic mail should include your business name or
logo, your tagline, email address, website URL, phone
number, and mailing address. And a handy supply of business
cards is a must any time you leave the office.
4. Give Away Your Knowledge
Writing articles and making them available for reprint is
an especially powerful method of spreading your name.
Published articles often remain in the public eye for
years. I have dozens of articles on numerous sites, all of
them tirelessly promoting my business without any effort on
my part. One article in particular that was published in
Success Digest over 3 years ago still brings in traffic to
this day.
5. Make it Easy For Others To Toot Your Horn
Word-of-mouth referrals are the best kind of exposure you
can get. There's nothing more powerful than a personal
endorsement from a satisfied customer. Make it easy for
people to tell their friends and family about your product
or service. Rarely a day goes by on my site that someone
hasn't emailed a friend using my handy online referral
form. This is a branding tool that every business should
employ.
In the end, the name of the game is repeatedly exposing
consumers to your unique business identity - your brand.
The above strategies are viral marketing tools in that they
are far-reaching and long-lasting, and that's a great
combination for long term business success.
---
Brett Krkosska is a freelance writer and syndicated columnist.
He is the owner and founder of http://HomeBizTools.com
, an
idea center for small/home-based business owners. Free
subscription to Brett's ezine, Straight Talk, available at:
mailto:enews@homebiztools.com
Middle
Sponsor
Your Middle Sponsor ad here $5
http://ezineadhelper.com/adrates.htm
Ezine
of The Week
INTERNET BUSINESS SUCCESS WEEKLY
Publisher: Ellen Hatcher
Subscriber Count:100+
Website: http://www.netbiz2001.com
To Subscribe, send an email here: mailto:webmaster@netbiz2001.com
Ezine Description: Powerful internet marketing concepts that you can use right now! Informative articles written by professional marketers who make their living online, money making tips and tricks you must use to increase your profits, and much more! Receive 4 FREE gifts when you subscribe!
Subscriber
Ads
"Discover The Amazing System for Creating
Your Own Hot Selling Information Products"
Expert Product Developer Gives You The Power
to Profit From Your Knowledge!
http://www.linkcounter.com/go.php?linkid=253522
Drowning In Debt? Let Us Be Your Lifesaver!
We can help you eliminate up to $100,000 in personal
debt with NO loan or repayment. Join the thousands of
members in 55 countries becoming debt free. Here's your
lifeline: http://wepaydebts10787.hypermart.net/ or
mailto:dpc10787@ns.sympatico.ca?subject=MoreInfo
***Pop QUIZ***
Joe Vitale, Rick Beneteau and Larry Dotson. These three
Entrepreneurs gave this HOT Internet product Shining reviews.
The Product was ___________? Find the answer here:
http://www.33days2onlineprofits.gv3.net?eah
CASHevolution could be your best chance
to help you quit your job and live the good life!
This isn't hype, it's the truth! All the best are at
the top - spillover will be ENORMOUS!
http://triarius.cashevolution.com
Free Style Freebies, the place for free samples.
Great contest and sweepstakes. We
even have a few internet bargains for you.
Give us a try: http://www.expage.com/freestylefreebies
or let the freebies com to you via email:
freestylefreebies-subscribe@yahoogroups.com
Make a QUICK $100 TODAY! AND EVERYDAY!
THIS IS IT! The net business which works for the NORMAL,
HARDWORKING entrepreneur. Learn every detail needed to succeed!
Send blank email, mailto:able100@getresponse.com
Cay-Ron Network Marketing Tips Ezine.
http://yourbizopps.net
Place one free ad per week.
Get 3 Free Ads a week in "2Liners & Tips" Ezine PLUS
3 Chances to Win solo ads, in 3 weekly Contests.
Join here ==> mailto:2liners_n_tips.ezine@aweber.com
or
check out the site at http://www.horizon-unlimited.net
Work at Home. No Kits, No Investments. No Multilevel! Free leads and free long distance! Work at Home Anytime... Anyplace on the Internet or by telephone, you choose. Earn up to $35,000 -- $55,000 per year. Please email your First name and First initial of your last name and email address to
Procardtasaram@yahoo.com
Make Money as a Free Travel Club Agent!
You receive a $3 COMMISSION for every FREE VACATION
that you give away! $10 commission for each new Agent
you introduce .
http://opera.freetravelclub.com/opportunity
Brand New Money Making System -Take A Free Tour!
The easiest, most profitable Home Business for Internet
Newcomers as well as the experienced!
http://www.homebusinesssuccess.5er.com
Learn how you can make $1000 in the next 15 days.
Would you like to fire your boss?
Find our how now!
http://www.mininggold.com/?34888
Your Headlines
Are Your *Salesmen*
By Joshua Rose
Sometimes you might feel like it's you against the world when
it comes to your marketing efforts.
Not so! You actually have a whole team of salesmen floating
around the web working very hard to bring you traffic and sales.
They are your *headlines*. They're in your ezine ads, your free
reports, your viral e-books, your newsletters, your message
boards, your submitted articles and everywhere else you've
chosen to place them.
They are your true *sales team* and you would be wise to spend
time with them and treat them like gold. After all, they're out
there working for you 24/7, no matter what you happen to be doing.
There are many different types of headlines. Here are 7 examples
of the more effective:
1.) The basic "Hit 'Em With Your Best Shot" headline.
This style is real straight forward. You go with your #1
product benefit.
"Increase Your Traffic by 312% In 30 Days!"
2.)The "Drum Roll Please" headline.
This is really a *News* type of headline and is best used when
you are announcing a new product or an effective new way of
doing something.
"Introducing A Revolutionary New 3-Step Traffic
Building Program!"
3.) The "Trusty Old How To" headline.
This has been a favorite for years and is still extremely
effective. People are looking for information and "How to" is
a natural information lead-in.
"How To Increase Your Ezine Sign-Ups By 457%!"
4.) The "This Is Your Lucky Day" headline.
This headline is used when you wish to reduce your price for
a speedy response. For this to be effective, however, you must
also explain *why* you're offering such a great deal.
"50% Off Everything In Stock! We Need To Clear Out
Our Inventory To Make Room For Next Week's New
Product Arrivals!"
5.) The "I Couldn't Have Said It Better Myself" headline.
This is a very powerful headline technique when you have some
outstanding testimonials.
"I Made $493 Yesterday Using Your Amazing Marketing
System! I've Never Gotten Results Like This Before
And I've Been Trying For 2 Years. Thanks A Million!"
-Pat Murphy, Evanston, Illinois
6.) The "Aren't You Glad I Asked" Headline.
This is a great technique to target your marketing and draw out
those most likely to need your product. To be effective, you
need to know your market very well and understand how your
prospects think.
"Are You Sick And Tired Of Losing Weight Only To See
It Come Right Back On? Well, Here's A Simple Diet
Plan Guaranteed To Take It Off ... And Keep It Off!"
7.) The "You Can't Lose" headline.
This headline style puts your guarantee front and center and
builds trust and credibility.
"Simple Technique Boosts Your Sales By 266% Within
60 Days Or Your Money Back! No Questions Asked!"
Your headlines literally have the power of making or breaking
your marketing efforts. So, spend some quality time building
a hard working team of Internet Salesmen.
Joshua Rose is webmaster at The Internet Profit Wizards
http://www.internetprofitwizards.com
, a site devoted to the
three mandatory skills necessary for internet success:
Copywriting that sells, a thriving ezine and effective
Affiliate links. Visit to subscribe to his newsletter and
get free e-books. Or, send a blank email to:
mailto:webwizards@freeautobot.com
Ezine Ad. Net Ads
Everybody Wins with 100% payout! Amazing software
development makes this the greatest MLM payout plan ever
devised. You cannot fail to make money with the all new
MLMDUMMIE!
http://www.mlmdummies.com/wexec/main.exe/200011470
Just Launched! GuaranteedPaidSignUps.com (GPSU)! Only
500 places available! We do all the advertising necessary t
place paying members in downline in your favourite programs.
GPSU is backed by the bulk buying power of AdCo-Op, the hot
new advertising program. http://www.adco-op.com/track.php?23
Receive $10 Paid To You Immediately (over and over)!
THE $10 MONEY MACHINE MAKES IT POSSIBLE!!
Click here NOW to Discover how: http://
http://www.free-to-sell-ebooks.com/cgi-bin/main.cgi?geneterrell
All those $20+ ebooks you wanted for $10 (for all of them)
Get Your FREE Pro Autoresponder NOW! Also earn $40 per cycle
as a free member. MAKE MONEY without any Recruiting!!
CLICK HERE http://www.gmt101.com and insert #100121162
or http://www.getmovingtoday.com
to receive Free Gift!
wdaustin14@aol.com You must insert #100121162 to get free
A HIDDEN GEM.....Do you know that if you are taking
vitamin pills, 90% of Your money is being flushed down the
drain.! Build a growing income with only one product that
solves this problem and enjoys an 80%+ reorder rate.!
For this hidden gem, go to: http://www.4nopills.cjb.net
Will You Have a Job Tomorrow? Did You Loose Your 401k?
Kiss Your Boss Goodbye and Rebuild Your Retirement!
True Ground Floor Opportunity, Timing is Everything! Build
a Monthly Residual Income with the Plan of the Century!
Send a Blank email to: vip@automarketic.com
REPLACE YOUR CURRENT INCOME IN 12 TO 18 MONTHS!
I am real person, duplicating a System that works!
NO SELLING,MAKE MONEY 24/7,GREAT SUPPORT AND TRAINING
TURNKEY SYSTEM EARINING MONEY QUICKLYI
Take the Free Tour at www.concordebuddy.com/mvmshell
WARNING: You've Just Found The Website Wholesalers
Across The Country Wish You'd Never Seen!
Get Products For Your Business! Perfect For A Lead Product
Or Backend Sales - DROP-SHIPPERS - CLOSEOUTS -
WHOLESALERS http://www.wholesaletoyouremail.com
SPECIAL-TEAM is being created right now!
Want to get in before 100,000 others? You can,
just join Juvio from the Special-Team site and you can!
http://www.raginghits.com/juvio.htm
A CHECK IS WAITING FOR YOU!! No selling needed to realize
$5,000 - $10,000 per month!! Let US help build your business
Find out how I went from being a heart transplant recipient
to being the owner of a HEALTHY HOME BUSINESS
VISIT: http://www.checkiswaiting.com/member/?ID=204919
**FREE** Ad Posting & Promotion Software
No hype - no tricks. It's all free -
just for joining a FREE Club that gives you huge benefits.
You have nothing to lose !!!
http://tcenterprises31.freeservers.com
NEW AND UNIQUE PRODUCT HAS JUST HIT THE MARKET
JUVIO: 24/7 Computer Tech Support via phone, email, IM .
Low monthly cost; covers all software and hardware.
Become an affiliate: 3 referrals pays for your service.
http://bhannaford.juvio.com
Ezine
Ad Helper is hosted by Host 4 Profit
http://www.host4profit.com/cgi-bin/home.cgi?14508
My IBiz Weekly is hosted by Aweber
Mailing Lists Without Limits - From Aweber!
E-mail follow up, ad tracking, & real-time stats.
http://aweber.com/features_list.htm?69409
ATTENTION: You're receiving this ezine because you, or
someone using your email address, subscribed. There is no
other way of being added to this list
Please note you WILL NOT be unsubscribed from My IBiz Weekly
by replying to this email. Please do not reply to this message as it will be deleted by the server.
Contact Information
You are subscribed to this list with {!email}
First Name: {!name_fix}
If you would like to be removed, unsubscribe instructions are at
the bottom or just send an email
mailto:unsubscribe@ezineadhelper.com
To Submit Your Free Ad ( One Per New
Subscriber Please) send it
to: mailto:freeads@ezineadhelper.com
AD GUIDELINES found here
http://ezineadhelper.com/adguidelines.htm
Please note only one ad per subscriber, any more will be deleted.
To Submit Your Articles send it to:
mailto:donesia@ezineadhelper.com?subject=articletoreprint
To Submit your Ezine Ad Swap send it to:
mailto:donesia@ezineadhelper.com?subject=ezineadswap
Copyright(c)2002 Donesia Muhammad
Owner, KDM Publishing
Disclaimer: I am not responsible for the content involved in the
free ads. While I check out each ad in good faith, if there is a
problem, contact the webmaster of that site. I have the right to
reject any ad that I do not see as fitting to my newsletter. Hey,
we all have reputations to protect
Donesia Muhammad, publisher and webmaster, the whole nine yards
http://EzineAdHelper.com
Contact me
mailto:donesia@ezineadhelper.com
mailto:webmaster@ezineadhelper.com
Thank you
|
