MIBW
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February 4, 2003
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My IBiz Weekly
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Starting a Business on the Internet isn't impossible if you have the right help...
Vol.2, Issue 1
February 4, 2003
Editor : Donesia Muhammad
Copyright (c) 2002 KDM Publishing
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Today's Issue Is Going Out To over 4,900 Subscribers.
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In This Weeks' Issue
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Editors' Notes
Subscriber Deals: Subscriber Coop Deals
Voice Your Opinion
How I Squeeze 26 Hours Out Of Every Day! By Willie Crawford
Spotlight Ads
23 Questions to Ask When Preparing Your 2003 Marketing Plan By Kris Mills
Buy Cheap, Sell Dear, Make Money By Angela Booth
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Editor's Notes
_______________________________________________________________
Hello everyone and welcome to another edition of MIBW.
Well since that stomach virus hit my family over the weekend and my daughters have been home for the past two days, I will not be able to publish the two articles that I had planned for today. It will have to wait until next week. So if it is a bit skimpy today I apologize, but with two sick kids and myself just getting over being sick, well you understand..
I was able to finish up what I told you about last week. A great way to get a boost for all the newbie entrepreneurs out there. I am now holding a monthly contest in which you can win a bunch of free prizes. What is it called?
The "TOOLS FOR YOUR BIZ CONTEST"
All of the prizes are here to help you market, grow and maintain your Online Business.
This is a joint venture between my ezine and groups of publishers who have all donated a prize for you to win.
Read the details here http://ezineadhelper.com/contest
Publishers, I am looking for quality publishers to join the contest. It does not matter the size of your ezine, however the content of your ezine must be family friendly,
Join here http://ezineadhelper.com/contest/publishers.htm
This is a monthly contest which began on February 2nd.
FYI: The script that I am using for this contest is great but on one of the pages keeps coming up with an error, so if you see a Page Not found error after entering the contest, you do not have to submit twice because it is working but the thank you page isn't coming up. So back to the drawing board on that page.
I do not have any ezines for this week because I have officially run out of the Ezine Submissions.
So its time to submit your ezine for our ezine of the week section.
http://ezineadhelper.com/ezine/eotw.htm
Also, I still need some new sites for our Website of The Week column as well.
http://ezineadhelper.com/ezine/wsotw.htm
I haven't even had a chance to update the new Ad Deal of the month, but that is how it goes when you get sick. I will have that updated on Friday. In the meantime, the offer still stands until I change it Friday.
Buy 2 Get 1 Free Sale on Solo, Top Sponsor, and Spotlight Ads.
http://www.ezineadhelper.com/cgi-bin/arp3/arp3-t.pl?l=1
No one sent me any answers to last week's Voice Your Opinion contest, so I will post it again for your convenience. Please take the time to send me a response to the answers.
Well, it's back to the cold medicine, vapor rubs, tylenol, and antihistamines so we can all sleep tonight, so I will see you on Friday with a clearer head and another great edition of MIBW.
Have a great week everyone and as always, be safe
Donesia Muhammad
As always if you have any questions, comments, or feedback , just let me know here mailto:donesia@ezineadhelper.com
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Don't Forget About The Subscriber Special At Ezine Ad Helper
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Subscriber Special for MIBW Readers
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For all MIBW readers, in Ezine Ad Helper ( 96 ezines, with a
total of 500,000 subscribers) you can send your ad to all the
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Voice Your Opinion
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Questions For Next Week's Column:
Hi again Donesia, yes I have a question
for all your readers, maybe I receive some
answers...
QUESTION: Does anyone have had GREAT
results with Traffic Swarm Program?
http://ts.BizMarketingSecrets.com
Thanks,
Codrut Turcanu.
My Question:
So Codrut's question reminds me that I would like to know what is your best way of getting traffic to your site?
Do those start page programs really work?
What about sites that bring you traffic for a cost?
Does any software handle traffic and promotion for you?
Send your answers to mailto:donesia@ezineadhelper.com?subject=voiceyouropinion
If you have a question that you want answered, anything that has to do with business, computer related, etc, just send it here and I will post it for everyone to answer
mailto:donesia@ezineadhelper.com?subject=voiceyouropinion
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How I Squeeze 26 Hours Out Of Every Day!
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Copyright 2003 by Willie Crawford
If you're like me, good time management skills and tools
are an absolute necessity. We often have so many "alligators
snapping out our heels" that we don't know where to start.
Here's my "extreme time management system." Adopt it as your
own and you'll feel like you've gained several hours a day.
It's how I squeeze 26 hours out of every day.
The system calls for extreme organization and a lot of
discipline. It's NECESSARY for me. This is the system that
allows me to run an affiliate program, manage 22 websites,
publish a weekly ezine, publish 2 daily niche lists, visit
an average of 15 discussion forums a day (3 of which I help
moderate), write 2 new ezine articles per week, process over
800 emails a day, do off-line consulting, fit in a daily
workout, and still find time to spend with my family and
friends.
The system has 2 parts - organization and discipline.
First the discipline. The discipline is nothing more than
following a few simple, self-imposed rules. These rules are:
1) Whenever opening any email (or snail mail) process it
right then. That simply means replying to the email or adding
it to your "to-do" list (in a specific place) if it will fit
into your schedule better later. Make notes in your organizer
of any correspondence that may need tracking. Add any new contact
to your contact database if appropriate. If the email contains
a gem for an article or post, make a note in your organizer or
even make an online post. If the email contains any data you
will need to refer to later such as website urls or passwords,
enter them into your cross-referenced database.
Every time that you read an email, you have to decide what
needs to be done with the information. Making and acting on
that decision once is an amazing time-saver! If you don't do
this, then you have to go through the exact same decision
process the next time that you examine the email.
2) Whenever presented with any task, ask if it makes sense
for you to do it or if you're better off hiring someone else to
do it. We have to recognize our skills and get others to do
those things that would cost us too much time and energy.
Some things are better done by professionals we can hire or
even family members we can get to pitch in. Learning to
delegate and "farm out" chores is essential to getting any
significant job done.
3) Identify what are the most important tasks you need to get
done FIRST and then do first things first. Balance is also
necessary here because things like exercise and maintaining
personal relationships must be priorities. I schedule these
right into my day. I print out my to-do list and refer to
it often to avoid getting sidetracked.
4) Learn to say no when appropriate. Realize that with this
system you can do much more in the same time but, there is a
limit to what you should obligate yourself to do. Don't
get into the habit of taking on more obligations than you can
possibly accomplish. As you get known online you will soon
discover yourself being asked to review numerous websites,
ebooks, and pieces of software. Politely decline when you
have all you can currently handle. This allows you to
focus and get more tasks actually completed!
After mastering the discipline required, organization is a
MUST. I have one primary tool that keeps me extremely
organized. It's a piece of software called the Internet
Information Manager. If you have ever spent half an hour
sifting through emails looking for a url or password you'll
find this tool an answer to your prayer. If you have ever
searched frantically for an email so that you could
intelligently respond to another email, you will appreciate
this tool. If you have ever tried to remember the name of an
individual, website, or ezine associated with a particular
project, you'll absolutely love this tool.
What is this Internet Information Manager? It's a piece
of software you install on your computer that allows you
to store all of the information you use frequently in one
place. Everything from projects, to articles, to contacts,
to website urls are stored in a cross-referenced database.
It is my big organization and productivity secret. I've
used it for a while - as I tinkered with the beta version.
It's now such a part of my daily system that I wonder how
I ever got along without it. If my computer is turned on,
this tool is open. You need a similar tool. I use it to:
- Keep track of all ongoing projects
- Manage my to do lists
- Store all of my contacts. These contacts are cross
referenced so that with the click of a button I can go
to an associated affiliate program, website, ezine, ad
campaign, search engine, or project
- Start an email in my default email program with the
click of a button
- Launch my default browser and whisk me to my favorite
discussion forum. This is how I jump from forum to forum
at dizzying speeds. A cable internet connection helps
too :-)
The key to the system being so productive and so easy
to use is that it's all cross-referenced. So as I surf
the boards and come across an idea for an article,
a project, or some research data, I can quickly plug it
into the appropriate place in my database. This keeps
the information always at my fingertips. When I am ready
to write an article or complete a project, all of the
data is in one place (waiting to be processed).
The other productivity tool that is a must is email
filters. Most email clients allow you to easily filter
your incoming email into folders you create. Use this
feature to store emails on a specific topic, or specific
groups of people all in the same folder. Use it to filter
all incoming ezines into one place, all orders into one
place, all personal email into another place. I transfer
data from most of my email to my Internet Information
Manager, but I store the original email in my email program
(Pegasus).
Similar to filters are email aliases. Create special
email addresses for specific purposes. It difficult to
get all of your contacts to use the correct address but
this is a real time saver. For example, if you have an
assistant that handles your mailing list, use an email
alias to send all of those emails directly to them. There
is no need for you to waste time reading emails you don't
need to read if you have properly trained your assistants.
Train them, empower them and then trust them to get it done.
Speaking of training - it is another tool for increasing
your productivity. Learn to really use software you
know you will frequently use as soon as practical. You'll
discover many tasks this software can help with that you
would otherwise miss. Also consider time spent training
an assistant to properly do a task an investment. Avoid
the temptation to just do it yourself. It will save you
much more time in the long-run and frees up your time to
do the things you should be doing.
I've shared with you how I squeeze an inordinate amount
of work into my day (when necessary). I'm also careful
not to overload myself and damage my health. This is also
something you need to watch. Success at the expense of
your health and happiness is not success in my estimation.
Adopt this system today and you'll soon be amazed at
what you can accomplish in very little time. You'll
also be pleasantly surprised at the amount of free time
you find. The Internet Information Manager was created
by my very good friend Gary Knuckles. Grab a copy now
at: http://williecrawford.com/cgi-bin/tk.cgi?garyk
--------------------------------------------------
Willie Crawford has taught thousands the secrets of operating
a successful on-line business through his free Internet
Business Success Course. It's more extensive than many $197
courses. Sign up today and start building your *successful*
on-line business: http://williecrawford.com/
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SPOTLIGHT ADS
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So, how do You Like this Ezine?? Feedback and
Testimonials are Greatly Appreciated.
Contact me at either:
mailto:donesia@ezineadhelper.com or
mailto:webmaster@ezineadhelper.com
_______________________________________________________________
23 Questions to Ask When Preparing Your
2003 Marketing Plan
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By Kris Mills
For most of us, January is the month for planning so to help
make that job a little easier, here are 24 questions to
consider when developing strategies for your plan.
1. Where are we now?
2. What are your goals and objectives?
3. What environmental factors are affecting your business
..how can you minimize the threats and capitalize on the
opportunities?
------------------
Product
------------------
4. Do you need to improve the quality or features of your
product?
5. Does your range of product/services need to be rationalized
to meet changing demand?
6. Is the manner in which your product (or service) is packaged,
in keeping with your market positioning AND in line with the
current needs of customers?
------------------
Price
------------------
7. How do your prices compare with your competitors now?
8. Is there scope for a price increase?
9. Manufacturers/Wholesalers ... can you or do you need to
adjust your discount structure for resellers?
10. Can you reduce your product costs without affecting
quality?
------------------
Distribution
------------------
11. Which companies/organizations represent alliance
opportunities and how can you approach them?
12. Can after-sales and service improvement be made?
13. Can you move into new markets and customer areas and
are there any that you should be withdrawing from?
14. Will improving your customer service levels lead to an
increase in customer retention and referrals and if so,
what can you do to achieve that?
15. Are there any niche markets you can tap into?
------------------
Promotion
------------------
16. Do you need to improve your sales conversion ratios
and if so how? ... special offers, sales training, up selling or
cross-selling?
17. Do you need to improve your average transaction value
and if so how?
18. How can you increase the number of times a client does
business with you during the year?
19.Does your cost per customer (CPC) need to reduce
significantly?
20.Which promotional methods aren't working well on a
CPE or CPC basis?
21.Which promotional methods are working well for you and
how can you expand on them to further increase sales?
22.What can you do to increase referrals?
23.What do your customers think about your service levels,
your product quality and what would they like you to be
offering them in the future?
Kris Mills of Words that Sell ( http://www.wordsthatsell.com.au
is a top selling direct marketing consultant and author of numerous how-to guides including her new marketing plan templates kit called "Marketing Plan Timesaver". To find out more about the kit or to subscribe to Kris' newsletter
visit: http://www.wordsthatsell.com.au/marketingplantimesaverkit.htm
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Buy Cheap, Sell Dear, Make Money
_______________________________________________________________
Copyright (c) 2003 by Angela Booth
You're deeply unhappy. You want to quit your job. You want to
start your own business.
But what business will you start?
Since you're reading Creative Small Biz
( http://www.digital-e.biz/), it means you're a creative, a writer or an artist, and you hope to make money from your talent. However, making money from your talent takes time. You've got to market your talent, and develop products. Meanwhile, you want to make enough money to live on.
You can trade your way into money. That is, you can buy something lots of people want, and sell it for at least three times more than you paid for it. If your margin (the difference between what you buy something for and what you sell it for) is wide enough, and if you sell enough of the product you choose, you're well on the way to a successful small business.
The Internet makes it easy to become a small trader. Take a look at eBay (www.ebay.com). Thousands of small traders make money on eBay, selling everything you can imagine, and then some.
=> Buy cheap
First comes product. What do people want? To get ideas, check the Lycos 50 ( http://50.lycos.com/) to see what people are searching for each week.
Another site for getting ideas for products is Trendsetters.com
(http://www.trendsetters.com/ ).
Basically, when you're choosing a product, it comes down to your intuition. What do you think will be popular enough, so that you can sell enough to make a good profit? Take your time over making a decision.
Tips for making your product choice:
* Choose a product you're interested in, and that you have some
experience in using. For example, weight loss products will make money for you for the foreseeable future --- people are always looking to lose weight. If you've had success with a particular weight loss product, such a product would be an excellent choice for you to sell.
Many of these products are sold via MLM (multi-level marketing), so the benefit here is that you don't need to worry that you won't have enough of the product to sell. (Note: this doesn't mean that I endorse MLM schemes. As in all things, buyer beware.)
* Join an affiliate program. These programs pay you a commission when you sell their products. You'll find thousands of affiliate programs online, we've even got one for Digital-e --- just visit
http://www.digital-e.biz/
and click on the Affiliate link.
* Consider your storage space. Large products need plenty of
storage space. Packing and shipping for large items is also a
hassle. (Of course, you can simply act as an agent, in which case the manufacturer ships the product.)
* Can you create your own product? If you're a writer or an
artist, you can certainly create your own products and sell them.
If you're a writer, ask yourself: what people will pay money to
learn? Then create an information product which teaches them how to do it. Your information doesn't need to be a book. It can be a tape, a booklet, an ebook, or a multimedia CD.
If you're an artist, "greeting cards" is one of the most popular search terms on Lycos. Can you create greeting cards to order? Print up cards on your computer?
=> Sell dear
How do you price your product?
You need to know your margins. Take into account what the product costs you, plus your overheads, plus the value of your time. If a product costs you a dollar, and your overheads are five dollars, and it takes you a hour to create and sell each one, you'll need to price the product at $16 if an hour of your time is worth ten dollars.
=> Make money
You've got a product, you've priced it well, and you're all set
to sell it.
Selling it is the fun part, yet this is where many business
people come unstuck. Nothing sells itself. People have to know
that you have the product, and you need to tell them what the
product will do for them.
The easiest way to sell anything is via a classified ad. The next easiest, is to sell it on eBay, or on your own Web site. How you sell your particular product depends on the product, and what resources you have.
So there you have trading in a nutshell. If your job is making
you deeply unhappy, and you're not yet set up to make money from your creative talent, you can trade your way into a weekly
income.
Veteran multi-published author and copywriter Angela Booth crafts words for your business --- words to sell, educate or persuade. E-books and e-courses on Web site.
FREE ezines for writers and small biz:
http://www.digital-e.biz/
______________________________________________________________
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