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November 3, 2003
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My IBiz
Weekly........Vol.11, Issue 1.........November 3, 2003
Editor : Donesia Muhammad
Copyright (c) 2003 KDM Publishing
A Free Newsletter Brought To You By
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Reaching over 19,000 Readers and Growing Daily
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Table Of Contents
===============================================================
Editors' Notes: We Are Back
Column: Ask The Admistress - Clues 4 Success
Spotlight Ads
Article:Let Your Mistakes Improve Your Marketing And Your Profits
By Charlie Cook
Hot Off The Presses: Ezine Ad Helper.com
Subscribe Me. net Ads Continued
Article: Have A System To Manage Your E-mail By Jill Black
My IBiz Ads
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Welcome From Your Publisher...
===============================================================
Hello again everyone. Thank you for your patience during this
past week. Seems that many of us jumped the gun when it came to
the new laws and we may have overreacted. So I am keeping the
original list as is. Of course all aol addresses have been
removed and all bounces have been removed. I know have a list of
19,000 plus and quite happy with it. I can't even tell you what a
week it was and very up and down.
But I am back and ready to get back into the swing of things.
I do ask that anyone who does not have their complete name on
file to please go now and add it in.
Just click on this link to make sure your name is correct.
http://www.ezineadhelper.com/cgi-bin/arp3/arp3-edit.pl?c=78500&p=3671
For everyone who verified their address, thank you so much. I am
honored to know people still want to read even 2 years later.
PLEASE DON'T FORGET that you can now submit a free ad weekly, no
ad code, just submit it online here
http://myibizweekly.com/freeads.htm
I wanted to say a Quick Get Well Soon to Carmella Leo, editor of
the Mini-Marketer
http://mini-marketer.com . We miss you Carmella
and get well soon.
November 18th is going to be MIBW's 2 Year Anniversary Issue. I
am quite proud to still be around 2 years later and I thank
everyone for all their great feedback, and help since November
2001.
OF course that means that I will have another Super Contest in
honor of the anniversary, so stay tuned for that announcement by
the next Classified Issue.
If you want to read last year's anniversary issue, you can read
it online here
http://www.myibizweekly.com/2002/nov/mibw11-12.htm
There are some great articles in todays's issue along with our
weekly Ask The Admistress Column.
Have a great day and see you tomorrow for another
edition of MIBW. Yes I am late but hey, I'm here..........
Your Publisher
Donesia Muhammad
mailto:donesia@ezineadhelper.com?subject=feedback
Sunday is always the time for guest articles, if you have any
articles that you would like for me to publish just send them to
me
mailto:donesia@ezineadhelper.com?subject=articles
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ASK THE ADMISTRESS - CLUES 4 SUCCESS
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===============================================================
Let Your Mistakes Improve Your Marketing And Your Profits
===============================================================
By Charlie Cook
Have you ever sent out a sales letter and received little or
no response, or put up a web site and found hardly anyone
visiting it. Have you worked hard on an article only to find
that few people read it and even fewer contacted you as a
result?
Let's be honest; everyone makes mistakes. The difference
between the winners and the losers in business is that
winners recognize their mistakes and avoid making the
same blunder again. Each time you can recognize a
marketing mistake and correct it your marketing will be
that much better.
Marketing experts got that way by working full time at making
more marketing mistakes than you can imagine and then
learning from them. Common marketing missteps include:
* Starting your marketing with a focus on your credentials,
products and services instead of on client problems.
* Using a label to describe what you do instead of a “meme”
or value positioning statement that tells prospects which
problems you solve in a sentence or less.
* Developing a tagline, article title or web page title
without taking the time to discover which words will attract
your clients.
* Wasting time on pushing information about yourself out
to prospects instead of pulling them in with ideas they are
interested in.
* Not providing prospects with a free offer to get their
contact information.
* Forgetting to regularly follow up with prospects.
* Building a web site without a clear step-by-step map of
how you will attract visitors to the site, and what you want
them do once they visit your site.
* Not having offers and strategies to turn prospects into
clients and clients into repeat clients and sources of referrals.
If you've made any of the above marketing mistakes, you're not
alone. But if you want to grow your business, don't repeat these
blunders again and again. If you're not getting the results you
want, look for a new strategy, modify your tactics and change
your materials.
Strategy - Base your marketing on a clear set of principles.
Have a clearly defined strategy and marketing plan. Use
approaches that work for independent professionals and
small business.
Tactics - Plan your marketing so its organized and individual
efforts are additive and contribute to building your business.
Materials - Make sure individual marketing pieces resonate
with your target market, get their attention and move them
to the action you want them to take.
Fix your marketing tactics and materials by testing ideas,
keeping the ones that work and throwing out the ones that
don't. If you self published a book, but its not flying off the
shelves, identify the variables that could be affecting sales.
It may be the book's title, the sales letter, or the price and
bonus offers. Pick one of these and make some changes. Test
a different title, rewrite your sales letter, or the price and
bonus offers and see what happens.
Depending on your timeline and goals, you may want to avoid
making all the marketing mistakes on your own, and get expert
advice from someone who has made or seen most of the mistakes
before.
In the process of growing your business you're bound to make
marketing missteps. The more you make, identify and learn from
the faster your marketing will improve and the more clients
you will attract.
2003 © In Mind Communications, LLC. All rights reserved.
*****
The author, Charlie Cook, helps independent professionals
and small business owners who are struggling to attract
more clients and grow their businesses. To get the
free marketing guide, '7 Steps to Get More Clients
and Grow Your Business' visit
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or write
ccook@charliecook.net
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Have a System to Manage your e-mail
===============================================================
By Jill Black
How many times a day do you check your inbox?
If you are like most people you check it as soon as
you log on in the morning as well as several times
throughout the day. This can not only sidetrack you
but wastes precious time that would be better spent
doing something more productive for your business or
with your day.
So how do we handle all the email that proliferates
into our inboxes.
Here are a few suggestions...
1. Have set times to check your mail e.g. in the
morning, after lunch and at the very end of the day
and stick to your times.
2. Sort your mail into:
- Spam - delete immediately
- Non-urgent - Personal letters or letters from
clients that do not need an immediate rely. Park
these until later.
- Urgent - Ones that need a reply immediately.
3. Don't waste time answering the current batch
and then checking to see if there is any more.
You can end up checking all day long.
4. Set your filters to cut down on the flow of
junk mail.
You can never completely eliminate it but the few
seconds you are spending deleting them could have
been used to answer an email that is important to
your business or personal life.
5. To save cluttering your inbox with non-urgent
mail that you want to read later e.g. mail from
friends and loved ones, newsletters, mail that does
not need an immediate reply, or mail you are not
quite sure what to do with, then use a temporary
folder in which to park them.
Before going online in the morning look at the saved
emails from previous days - compose your letters and
place them in the drafts folder ready to send later.
To save time, cut and paste elements of the message
that you want to include and prepare your response
underneath.
6. Use a variety of folders
Create temporary folders. It is easier to open a
folder than to search down a long list of mail in
the inbox.
Delete the folder when the project or issue it
pertains to is complete.
If mail is worth keeping file it in another section
of your computer e.g. into word so it can be retained
on your hard drive for future reference.
These are just a few suggestions to help manage your
email. Establish a system that works best for you and
then be sure to use it!
Copyright J Black 2003. Jill enjoys helping people to live
a prosperous and abundant life. She is the author of several
books and a member of the New Zealand Freelance writers
Association (NZFWA). For more articles and resources visit
her website at:
http://www.netwrite-publish.com
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Copyright(c) 2003 KDM Publishing
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My IBiz Weekly.com
Ezine Ad Helper, and My IBiz Weekly is owned by:
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Owner: Donesia Muhammad
Further contact information can be found here
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Disclaimer: All subscribers are optin or double optin. We do
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addresses from web sites, phone books or offers that are sent
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All subscribers have the opportunity to unsubscribe from any
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