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October 10, 2003
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My IBiz Weekly........Vol.10, Issue 3.........October 10, 2003
Editor : Donesia Muhammad
Copyright (c) 2003 KDM Publishing
A Free Newsletter Brought To You By
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Reaching over 22,000 Readers and Growing Daily
View Our Archives Online
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My IBiz Weekly is a proud member of The Circular Marketing Ezines
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Table Of Contents
===============================================================
Editors' Notes
Column: Ask The Admistress - Clues 4 Success
Spotlight Ads
Article: Internet Marketing: I Don't Know Everything, Neither Do
You! by Steve Nash
Hot Off The Presses: Ezine Ad Helper.com
Subscribe Me. net Ads Continued
Article: Understanding the Different Methods of Online Promotion
By Stone Evans
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Welcome From Your Publisher...
===============================================================
Hello again everyone. This is our Classified edition of MIBW.
Please take the time to read through the great ads sent in by our
readers and various ad coops.
Look for a special solo ad going out tomorrow and further details
on Tuesday about future changes to MIBW. I can't even believe it
is almost the middle of the month already so time to get rolling
for those end of the year holiday sales.
Take the time off now because its full speed ahead pretty soon. I
will also have to make a decision on what to do with the 2,600
aol subscribers on my list as I have already had my domain
blocked over the summer by aol and who knows what is next. I just
can't risk my business shut down because someone chooses to say
sp^m instead of just clicking on the unsubscribe link which is at
the bottom of each and every email.
Have a great weekend everyone and see you on Tuesday for another
edition of MIBW.
Your Publisher
Donesia Muhammad
mailto:donesia@ezineadhelper.com?subject=feedback
Friday is always the time for guest articles, if you have any
articles that you would like for me to publish just send them to
me
mailto:donesia@ezineadhelper.com?subject=articles
================================================================
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ASK THE ADMISTRESS - CLUES 4 SUCCESS
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ASK THE ADMISTRESS - CLUES 4 SUCCESS
The Magic Touch - Do YOU Have It?
Copyright © M B Stearns 2003
What IS it that you do.....that your competition doesn't do?
What's YOUR Magic Touch? Do you have one? If not, then GET
one because you need Magical Moments!
I read a story today that reminded me of some Magical
"Sales" Moments in my life. We all have them. Do you remember
the sales people in your life? Good or bad, they do leave
an impression!
Sales is a job that can be filled with great satisfaction!
I'll always remember buying and picking up my first car! It
was new. It even smelled new. Just as I was about to leave
the lot, my salesman said, "Excuse me, do you have a second?"
He then took out this very expensive looking cloth or it
could have been a handkerchief. (Sure, I wondered what he
was doing.) He politely reached over the seat, appeared to
wipe the dust off of the seat and said, "Sometimes they
forget to get the dust off these new seats!" With a huge
smiling face, he waved bye to me as I drove off. Gee! I
bought a bunch of cars from him before he retired! I also
sent my friends and family to Mr. Harold Smith. That one
kind gesture made me a lifetime customer. Harold Smith
became the Top Car Salesman at that car dealership. We don't
have to wonder why. I'd BET that everyone recommended him.
I can also say that Harold never missed a birthday card!
We all should have small things that we do to "detail" our
customer offers. Be sure to make your offers special! Maybe
a very special thank you is in order. It could be flowers
for a great performance. It might be a birthday dinner gift.
Whatever you select, it becomes a part of why people buy
from you and not someone else. Remember that, always!
What "does" your company, organization, product or service
do, that NO one else does? Please never assume that everyone
understands these magical facts. Stop, reach over and "wipe
the seat" clean! Do this each and every time you get a
magical moment opportunity! Everyone likes Royal Treatment.
Creating magical moments can pay your bills. It really isn't
difficult to do. You just have to make it a habit, to
remember to do it.
Clue # 134 - What Magical Advertising Moment will YOU create
today? It's YOUR "who-ness."
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Internet Marketing: I Don't Know Everything, Neither Do You!
===============================================================
by Steve Nash
(c) Steve Nash - All Rights reserved
http://www.anyonecansellonline.com
[Article last revised: Oct 2003]
INTERNET MARKETING IS CONFUSING, isn't it?
Wherever you go, Internet marketing sites tell you that they
have the solution to your money-making woes! These sales-
letter sites all know how to CREATE AN AVALANCHE OF SALES;
they all know how to SKYROCKET TRAFFIC; they all offer
you... whatever it is that you're looking for!
They all claim that their product, and only their product,
is the answer.
(Some even have answers to questions you hadn't even thought
of - now *that* is confusing!)
The trouble is that there are SO MANY marketing sites, often
containing conflicting information; so it *is easy* to feel
confused and overwhelmed by it all.
So WHAT do you believe, and WHO do you trust?
And HOW do you learn?
Remember! None of us know everything about Internet
Marketing and we all need help.
And, with hard study and application on your part, some of
these sales letter sites, some of their owners, can
really HELP YOU succeed online.
Yes, but which ones?
====================
LOOK FOR THESE NAMES
====================
Ken Evoy Corey Rudl
Jim Daniels Marlon Sanders
Jim Edwards Jimmy D Brown
: : : :
Yanik Silver Terry Dean
: : : :
(not exhaustive)
== Aside ==
A much more complete list of gurus, each offering some
fabulous tips, is available in Harvey Segal's free ebook
Guru Magic. Subscribe to my newsletter, and download it
free: http://AnyoneCanSellOnline.com/newsletter.shtml
== Aside ==
I've visited sites (and read the free newsletters) belonging
to Evoy, Rudl, Daniels etc., enough times to realize that
these people KNOW WHAT THEY'RE TALKING ABOUT. They
understand Internet marketing, and all offer products,
services and advice that shares this knowledge with you.
I haven't purchased products from all of these people, but I
do subscribe to their free newsletters. All offer
outstanding free advice.
Don't get me wrong!
I don't expect to be as successful as Dr Ken Evoy or Jim
Edwards after reading their ebooks (though anything's
possible! ;-) ). But I do expect to be more successful,
especially if I *do* what they suggest (rather than just
read about it).
And that is the point. ALL of the above individuals are very
bright, hard-working folk - they *do*, and they learn from
what they do.
They all offer to share their knowledge and skills that CAN
HELP YOU be more successful online. Sometimes advice is
free, and other times you have to pay. Either way, you win!
==================================
WHAT ABOUT NEWSLETTERS AND EZINES?
==================================
So who else do I turn to for advice?
Well, I subscribe to a LOT OF newsletters to do with all
aspects of Internet marketing. I recommend all of the
following publications which are pitched between beginner
and expert.
Only subscribe to a few newsletters; find authors or editors
you feel comfortable with and trust. And then learn from
them. ALL of the editors below put a lot of time and effort
into their publications simply to help you succeed online!
Take advantage, and learn!
(Please note: I have changed 'encoded' email addresses, so
that 'email@address.com' becomes 'email at address.com', as
an anti-spam measure, in case this article appears on a web
page!)
So, in no particular order:
Merle's Cyber Promotions Press
------------------------------
"Creating Visibility Online For Small Business"
Editor: Merle
Frequency: Twice a month
Subscribe: subscribe at mcpromotions.com
WillMaster Possibilities
------------------------
"Exploring the programming possibilities of the Web"
Editor: William and Mari Bontrager
Frequency: Weekly
Subscribe: subscribe-possibilities at willmaster.com
The Sitepoint Tribune
---------------------
"News, Rants and Case Studies for Web Design Professionals"
Editor: Matt Mickiewicz
Frequency: Weekly
Subscribe: subscribe at sitepoint.com
Archive:
http://www.sitepoint.com/newsletter/archives.php
Associate Programs Newsletter
-----------------------------
Insider tips, news on affiliate programs and more.
Editor: Allan Gardyne
Frequency: Twice monthly
Subscribe: join-associateprograms at lists.dundee.net
EzineArticles
-----------------------------
"Resources and connections to Internet writers & publishers"
Editor: Janet Roberts
Frequency: Weekly
Subscribe: join-EzineArticles at lists.ezinearticles.com
(Again, this list is by no way exhaustive, but it's a
start. I'm sure the ezine/website you're reading this
article in/on is a fine resource too! ;-) )
It is *very easy* to unsubscribe from all the above
publications. So why not try one out: I get something
valuable from each publication!
=====================
WHAT ABOUT WEBSITES?
=====================
Here are some more online resources about Internet
marketing, that you may also find valuable:
http://www.wilsonweb.com
http://www.clickz.com
http://www.marketingtips.com
http://www.sitesell.com
http://www.marketingwonk.com
=====================
IS THAT IT?
=====================
YOU CAN succeed on the Internet, and there are many people
willing to help, quite often for free!
Find a few 'voices' that you trust, via a newsletter or
website, and learn from them (ignore the rest).
Don't kid yourself, though! It takes a lot of hard (and
smart) work to succeed on the Internet. But all of us can
learn from others, either gurus or smaller voices like my
own!
© Copyright 2002-2003 Steve Nash. All Rights Reserved.
ABOUT THE AUTHOR: Steve Nash started making money online
when he read Phil Wiley's Minisite Profits. Read more...
http://www.anyonecansellonline.com/minisite-success.shtml
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Understanding the Different Methods of Online Promotion
===============================================================
Copyright © Stone Evans, The Home Biz Guy
http://www.Home-Business.com
Did you realize there are only three types of online
promotion?... This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.
Let me explain.
The three types of promotion are Junk, Active and Passive
promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce results, but by
their very nature are really only illusionary promotions.
For example, let me begin with FFA (Free For All) pages. You
might find yourself subscribing to a submission program that
tricks you into believing you are submitting your links to tens
of thousands search engines.
According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their
database (http://dmoz.org/Computers/Internet/Searching/).
I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.
Yes, you can submit your URL to a FFA page, but FFA's usually
only permit 100 or 1000 links on their page at any one time. So,
if ten thousand people are submitting a link to an FFA page on a
daily basis, then the average life of your link is between seven
minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given
that few people surf FFA pages, the chances of your submission
being of any real value is practically nill!
Most of the people telling you that you can submit your site to
tens of thousands of search engines are truly only submitting
your site to FFA pages! Beware of the false promises.
Another junk promotion method is Safe Lists. A safe list is a
mailing group that is signed up to be received by people who
want to submit their own ads. Now, most safe lists have
thousands of subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the list will receive
anywhere from twenty to 140+ messages a day from the list. These
messages will be received by people only interested in promoting
their own thing who do not have the right motivation to open,
let alone read Your Advertising. As a result, thousands of
messages go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the value in that?
There is none.
ACTIVE PROMOTIONS
Active promotions are the type that require you to go out on a
daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising
or you will not sell your products or services. Your choice is
simple --- work or starve.
Examples of active promotions include Pay Per Click Search
Engines (PPCSE's), Direct Email, Ezine Advertising, Solo Ezine
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.
Some people are able to utilize these methods very productively,
while others are destined to drop their money into the
bottomless pit of failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions that can continue to
provide results for you long after you have invested the work to
make them available to the Internet community.
Examples of passive promotions include: Search Engine
Optimization, Link Exchanges, Articles, Ebooks, Content
Exchanges and Writing Testimonials for others.
Let's look at articles as a solid example of my point.
You are reading an article that I have written to promote my own
business. This article is timeless and therefore could have been
written five years ago and still have been as valuable as it is
today.
Due to the fact that the article is timeless, it can and will be
placed in newsletters/ezines and their accompanying online
archives, on websites and in ebooks for many more years to come.
As a result, this article will continue to serve me well beyond
the time in which I wrote it and submitted it to publishers and
webmasters for public consumption and publication.
This is the best example I can give you of an excellent passive
promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the Internet and to
produce their dreams of online wealth.
My hope is that you will be one of the people who conquer the
challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial and
error, but you can make it work for you.
Please continue to educate yourself so that you can avoid the
money pits - instead, strive to find the money barrels. It can
be done. I am living proof.
Stone Evans owns the "Home Business Resource Directory" where
you can find everything you'll ever need to start, run and grow
a home business at:
http://www.Home-Business.com
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