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October 14, 2003
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MY IBIZ WEEKLY
Vol.10, Issue 4
October 14, 2003
Editor : Donesia Muhammad
Copyright (c) 2003 KDM Publishing
Brought To You By
http://EzineAdHelper.com
View Our Past Issues Online
http://MyIBizWeekly.com
22,000 Readers and Still Going Strong
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===============================================================
Table Of Contents
===============================================================
>> Editors' Notes.....Voice Your Opinion Is Back
>> Ezines On Parade
>> Spotlight Ads
>> Article: Intuition: Your Best Career Advisor By Cathy Goodwin
>> My IBiz Ads ( Classified Free Ads )
>> Article: What Are 7 Psychological Triggers That Make People
Buy? By Arina Nikitina
>> List Maintenance and Ad Rates for My IBiz Weekly
>> Contact Information
=================================================================
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Welcome From Your Publisher...
===============================================================
Hi and welcome to another edition of MIBW. I have
some new contests for you to enter today,but you will have to
look to find them. Good luck.
I want to get some feedback from everyone about what are your
gripes online. What bugs you the most, the hype, misconceptions,
poor customer service, you let me know
I will post them in Tuesday's edition along with my gripes as
well. Send them here mailto:donesia@ezineadhelper.com?subject=voiceyouropinion
There are some great guest articles today that will help you on
your journey online. I am still debating on the aol situation
and have not made a decision whether to ban the aol domain from
my list. I will keep you updated on that one.
Don't forget I have some openings for ad space. Look over our ad
prices here
http://ezineadhelper.com/ezine/adrates.htm
Have a great day everyone and see you on Friday for our
Classified Edition of MIBW.
Don't forget to send in your vents, good bad or ugly for the
Voice Your Opinion Column.
mailto:donesia@ezineadhelper.com?subject=voiceyouropinion
Your Publisher
Donesia Muhammad
mailto:donesia@ezineadhelper.com?subject=feedback
=================================================================
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Ezines On Parade
===============================================================
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==============================================================
Intuition: Your Best Career Advisor"
==============================================================
Hank loved to travel. "Become a travel agent," his friends
advised.
Reality: Travel agents don't travel! Occasionally
they go on FAM -- familiarization -- trips, carefully herded
through high-priced hotels and top sights as a group. After
all, last time you called a travel agent, did you get a
message, "Gone to some exotic spot?" If you did, how would
you book your own travel?
Darlene wanted to grow her consulting business. Her
marketing mentor advised her to write a book to get fame and
credibility.
Reality: It takes awhile to get a book written,
published and distributed. Self-published books usually
offer less credibility. And often a publisher wants to see
that you have credibility before you write the book, not the
other way around.
"Violet," a local acquaintance, said she couldn't understand
why anyone would hire a career coach. "I know how to figure
out what you want to do with your life," she says. "Just
think of three things you'd rather do than eat."
Being an ardent fan of coffee almond fudge ice cream, I had
trouble with that one. "Well, sometimes it's a little more
complicated"
"No," she interrupted. "People can just move out of their
expensive lifestyles. Kids can be raised in a hut just fine,
as long as they know their parents are happy." I should add
that "Violet" is unmarried, childless and doesn't own a home
or a dog.
"Carlos," an easygoing veteran of a long and linear career,
was equally puzzled. "Hate your job? Just talk to your
supervisor." A true story. Please resist the temptation to
toss your computer across the room.
If you're getting into the nail-biting stages of career
change (or any other life transition), it's tempting to hear
every piece of advice as guidance from the universe. When
you find yourself thinking, "This sounds really dumb,"
you're probably right.
Better:
First, follow the Rule of Six: get information -- not advice
-- from six people who have current, first hand experience
in your area of interest.
Second, select your own resources: coaches, counselors
and mentors. Choose resources who understand careers
and transition processes. Free help is (almost) always
worth what you pay for it.
Finally and most important, few people get intuitive
messages that help others. Tune in to your own
intuition. Don't let your own inner voice get drowned
out by a chorus of well-meaning helpers!
Cathy Goodwin, Ph.D. is an author, independent career
coach and speaker. She combines life experience, common
sense, and a sense of humor as she helps midcareer
professionals get on the fast track to career freedom.
Weekly ezine:
http://www.movinglady.com/subscribe.html
Website:
http://www.movinglady.com
mailto: cathy@movinglady.com
505-534-4294
==================================
The first 50 people who email me will win a Free Pro Membership
into EZMoney Safelist. Send me your email here
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===============================================================
Spotlight Ads
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===============================================================
What Are 7 Psychological Triggers That Make People Buy?
===============================================================
By Arina Nikitina
arina@online-internet-marketing-strategy.com
Did you know that there are seven psychological techniques
that literary persuade people to buy?
When I first used them in my sales letter I increased the
response rate by 257% overnight! You can use them not only
in your sales letter but also in your ads, headlines, and
even newsletter.
Trigger #1: Reason Why
Tell people WHY you're doing something. Don't be a mystery
for your customers. People are more likely to buy from an
ordinary person they know something about.
Are you giving 25% discount on your product? Give the people
honest reason why. Are you limiting the number of products
you want to sell?
Tell people why.
If you tell your visitors about the reasons of doing
something they will be more likely to trust you and to buy
from you.
Trigger #2: Specifics
Tell the specifics. "How I made $1,057 in a week" sounds
more believable than "How I made $1,000 in a week".
People are sceptic. If you include specifics people will be
more likely to believe you.
If you state a fact, make it specific. General numbers never
sounded plausible.
Trigger #3: Curiosity
We all are extremely curious. We want to know answers to our
questions. Tell people not to open this email and they will
open it. Because they want to know what's inside.
Headlines like "Discover the hidden secret of free ezine
advertising" are always producing great results. You
immediately want to know "What secret?".
Curiosity trigger is a great way to get your email opened.
It also works great in ads and in articles. Like the title
of this article:
"What Are 7 Psychological Triggers That Make People Buy?" :)
Trigger #4: Fear to Lose Something
People are most likely to buy from you if they are motivated
by fear to lose something than if they are motivated by
desire to gain something. That's why deadlines and limited
production numbers works well.
Use deadlines in your copy. Run 3 days specials or limit the
number of products you want to sell. Make people act now by
letting them know that it is a limited time offer.
Trigger #5: Questions
Ask questions. By asking questions you get people involved,
they automatically start to think to answer your question
and become more responsive to your message.
What headline would grab your attention:
"You are wasting money on ezine advertising" or
"Are you wasting money on ezine advertising?"
Trigger #6: Stories
Nothing can be better than a good story. It's easy to
influence people just by telling them a good story.
A lot of famous copywriters used this method in their sales
letters. You can tell a true story about your customer. Or
about yourself.
A real life story about something the product has done to
improve someone's life will build your credibility and
motivate people to buy.
Trigger #7: Facing a Problem
Every product is a solution to particular problem. Don't
rush into presenting the solution you have, make sure you
first make your visitors to face the problem.
Present the problem and agitate it so people would feel the
pain of situation. Spell out the problem, tell them how it
feels. Only after you've got readers interest present your
product that provides the solution.
Apply these seven psychological techniques to maximize your
sales and increase the response rate of your ads.
2003 by Arina Nikitina
Arina Nikitina is the author of exclusive report "The Guru's
Secret Formula To Creating Massive Online Cash Flow". For a
limited time the report is available absolutely fr.ee of
charge here:
http://www.online-internet-marketing-strategy.com
===============================
Still Reading?? Click Here and get a free spotlight ad in MIBW
just for sending me an email with your name, email, and your 6
line ad. Please remember it has to be FTC compliant. Thanks
mailto:donesia@ezineadhelper.com?subject=freeadoct14
================================================================
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