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October 3, 2003
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===========================================================
My IBiz Weekly........Vol.10, Issue
1.........October 3, 2003
Editor : Donesia Muhammad
Copyright (c) 2003 KDM Publishing
A Free Newsletter Brought To You By
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Table Of Contents
===============================================================
Editors' Notes
Column: Ask The Admistress - Clues 4 Success
Spotlight Ads
Article: Believing These 5 Joint Venture Myths Is Bad For Business
By Jennifer Tripp
Hot Off The Presses: The Totally Virtual Entrepreneur
Website Of The Week: Fonteam International
Subscribe Me. net Ads Continued
Article: How to Use Your Competition's Kryptonite Against Them
By Kevin Nunley
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mailto:donesia@ezineadhelper.com?subject=isosoload
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Welcome From Your Publisher...
===============================================================
Hello again everyone. This is our Classified edition of MIBW.
Thanks to everyone who submitted their free ad. Although I did
state that I would only publish ads that meet the FTC guidelines,
obviously some still thought that I would let some of those non
compliant ads slip through. Nope, those ads were deleted. So
just a reminder again to make sure your ads are compliant.
For more information on FTC guidelines, check out this page
http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm
You can submit your free ad here
http://myibizweekly.com/freeads.htm
I will be out of town this weekend visiting relatives so all
email will be answered when I come back on Monday.
Don't Forget to Read Our Regular Admistress Column, and two great
articles in today issue. We have some great ads from the ad coops
along with the subscriber free ads. Those are located in the My
IBiz Ads section.
Have a great weekend everyone and see you on Tuesday
Your Publisher
Donesia Muhammad
mailto:donesia@ezineadhelper.com?subject=feedback
Friday is always the time for guest articles, if you have any
articles that you would like for me to publish just send them to
me
mailto:donesia@ezineadhelper.com?subject=articles
Rules To Submitting Your Free Ads
>> You must remain a subscriber in order to see your free ad.
>> One Free Ad Per Subscriber.
>> The ad will be seen in the My IBiz Ads section. No more than 6
for the main edition. The Classified Edition is still for the ads
from various ad coops and it will also be used for Subscriber Ads
as well.
>> The ad must be FTC compliant. Don't even think I am posting
the ad if it doesn't meet the guidelines.
>> Remember all ads are archived along with every issue of MIBW.
http://myibizweekly.com/archives/index.htm
Submit Your Ads Here
http://myibizweekly.com/freeads.htm
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ASK THE ADMISTRESS - CLUES 4 SUCCESS
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ASK THE ADMISTRESS - CLUES 4 SUCCESS
Slow Down + Get the Job Done Right!
Copyright © M B Stearns 2003
Slow down, think faster and get more done!
Life is too short to keep rushing through everything. Often
times, when you slow down, you do less, better. Sometimes
you actually get more done and make less mistakes. You can
diminish your error factor and you won't repeat so much.
That saves time in the long haul.
Haste usually does make waste. A trained steady pace with
built in promotion time, extra website maintenance time, and
phone time in between emails, can get you on a decent
schedule.
Naturally, you should strive to get as much work done as
possible everyday, but you should do it with some planning
and constant performance. Speed seldom pays off in sales.
People don't like to be rushed; they prefer to be listened
to. A hustler in a rush is not the image you want to lay on
your client.
You are really a salesperson on a mission, not a racehorse
on the run. Try slowing down. You just might see that you
can get the business to actually come to you.
Sales are best done at human versus maniac speed. At times,
you can over-schedule so if something bombs out, you'll be
able to fill in the empty time slots. You also should make
sure that what you "are" doing, also gets done. Don't slack
off when you have cancellations. Even the best planned
schedule doesn't work, if you chronically waste work hours!
What must be done in one day? What's important today and
now? Can you skip something until tomorrow or next week?
Flexibility rules the E-game. When your schedule crumbles,
you shouldn't focus on the everything. The only important
place you are allowed to function in, is the here and now.
Why not slow down and try to get the job done right, the
first time?
=======================================
Clue # 133 - You are spinning your wheels if you rush
through things everyday - slow up.
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Believing These 5 Joint Venture Myths Is Bad For Business
===============================================================
Joint Ventures - or JVs for short - are a hot topic lately.
But for people earning their living online JVs are nothing
new. All of the most successful Internet Marketers already
know that they are the fastest, easiest way to grow ANY
business in ANY industry.
To help you get started using JVs in your business, here’s
the truth behind the 5 biggest Joint Venture myths...
Myth #1: Joint Ventures are only for the “big guys”.
The truth is JVs are even more important for small
businesses than they are for large ones. Sound crazy?
Well consider this...
What are the characteristics of a small business? No mailing
list, lack of recognition, limited contacts in the industry,
few products or services to offer. These are exactly the
things that businesses Joint Venture for!
The key is to look at what you do have to offer and find
someone who is willing to give you something you need in
exchange for it. What you offer may be your time (for
example to write a report or organize a contest), a
percentage of your sales, your expertise - or any other
resource you have that others need.
Myth #2: The only people you should approach with a Joint
Venture proposal are those who have huge lists and high
traffic web sites.
If you can get those people interested in working with you
then great! But more often than not this isn’t possible for
small businesses.
So how do you use Joint Ventures to grow your business?
Simple – approach other small businesses. Chances are they
too are looking for ways to grow so they’ll be eager to
work with you. Even if you only get a few visitors or
subscribers, remember, you wouldn’t have gotten them at all
on your own!
Myth #3: You should never approach your competition with a
Joint Venture deal.
“Coopertion” is a term that became popular a few years ago.
It is a hybrid of “competition” and “cooperation” and is a
great word to describe how you should look at Joint
Ventures.
Unless you are selling the EXACT same product (for example
through resell rights) then go ahead and approach them with
a proposal that will benefit both of you.
An example of how you can do this is to co-author a report
on your industry. Include information on both of your
products and then jointly offer it to your customers.
You’ll be surprised how many people purchase both products.
Myth #4: You must have your own product to do Joint
Ventures.
If you are online to make money then you are obviously
offering SOMETHING. That may be a product you sell for
someone else, a newsletter, information or something else
of value to your target market. No matter what it is, you
still need the same thing as people who have their own
product – leads!
This is where JVs come in. What you need to do is look for
people who are already making offers to your target market
and approach them about working together. Offer them
something they wouldn’t have on their own and they’ll gladly
partner with you.
Myth #5: Having someone recommend your product or service
is the only type of Joint Venture worth doing.
When someone recommends your product to their list or web
site visitors it is known as an “Endorsement” Joint
Venture. Basically, it’s an affiliate program only you
typically give the person a higher commission.
Although this type of Joint Venture is very successful, it
is only ONE of many types of Joint Ventures. And depending
on what you’re offering it may not even be the most
effective.
Be creative when thinking of possible Joint Ventures.
Consider running a contest, creating your own ad co-op,
doing ad swaps, co-authoring an ebook or even co-creating
a whole new product or service. You’re only limited by your
imagination!
There you have it, the truth behind the 5 biggest Joint
Venture myths. Now that you have some ideas for using JVs
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How to Use Your Competition's Kryptonite
Against Them
===============================================================
By Kevin Nunley
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Everyone and everything has a weakness, even Superman. Of course,
Superman isn't totally unstoppable if you know his one weakness-
kryptonite. With kryptonite, even the smallest child could beat
him.
If even Superman has his Achilles heel, then so does your
competition. The trick, just as with the man in blue, is to find
out what it is and then use it to your best advantage. In fact,
you can use your competition's weakness as your own USP (unique
selling proposition).
But how do you find out their weakness? Some businesses guard
their weaknesses well, but others unknowingly wear them on their
sleeve.
Here are a few ways you can spot your competition's weakness:
1. Pretend you are their customer. Before you visit their site or
store, think of what you want, something that they should
provide, but which they might not have thought of. Then when you
pretend patronize their business, you can look at it from the
perspective of a real customer. Does your competition offer the
brands you want? Do they have an easy to navigate site? Do they
make extravagant promises you suspect they're incapable of
keeping?
2. Make a list of your competition's pros and cons. Many
businesses don't just have one or two weaknesses, but a whole
slew of them. But to understand and use those weaknesses, you
have to keep in mind their strengths, as well, because some of
their strengths will cancel out their weaknesses.
3. Learn from your competition's past customers. Do you know
people who patronize your competition? Ask them about their
experience when you see them. Don't let on that you're looking
for cracks in the armor. Just casually inquire as to whether they
had an entirely positive experience with the competition. If one
customer had negative comments, chances are others will too.
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