MIBW
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February
24, 2004
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February 24, 2004
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Table Of Contents
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>> Editors' Notes.....
>> Voice Your Opinion: Lessons Learned Online
>> Spotlight Ads
>> Ezine Of The Week......Cutting Edge MLM News
>> Hot Off The Presses......Net Profit Secrets
>> Hey, Where Did You Go? By Jan Tallent Dandridge
>> Looking For Some Good Ezines To Read?
>> Are You An Innocent Victim of These Popular Myths?
By Karin Workman
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Welcome From Your Publisher...
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Hi, and welcome to another edition of MIBW.
I have a new Voice Your Opinion for you today, dealing with
what could we have done in the beginning of our online
ventures with the information we know now. Send in your
opinions, because I know your list is probably just as long as
mine :)
I also have a rant in today's issue that was reprinted from
Jan Tallent-Dandridge's Rim Digest ezine.
http://rimdigest.com
She talks about the rash of dying affiliate programs and why
no one bothers to let the affiliates know when a program goes
under.
Finally there is a great tax article from Karin Workman which
deals with common myths about tax preparing and how not to
fall for the so called hype about doing your taxes. Thanks
Karin for a great article.
So remember to pace yourself with your online business, don't
try to tackle it all in one day. The internet isn't going
anywhere. The money that someone made yesterday is still
available for you tomorrow....
That is about it for today. Stay tuned for Friday's Classified
edition as well as the Nifty Thrifty Edition along with Ask
The Admistress. Have a great week,
Your Publisher,
Donesia
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Voice Your Opinion
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Lessons Learned Online
I started online in 2000, learning the ropes and in 2001 is
when I got started with a website and a newsletter and haven't
looked back since. But I learned quite a few lessons as the
years have gone by. Some I have learned by seeing other
peoples' mistakes, others through trial and error.
Of course we all go through the " If I knew this information
then, I would do things differently" syndrome. I have a long
list of those what-if's.
I wish that I knew:
" That it is not as simple as putting up a site and then
sitting back and waiting for the money fly in"
" Rome was not built in a day, now why did I think this would
not apply to me :) "
" That not everyone who can send a Nice email is your friend.
Keep your mouth shut about your business and how you feel
about other businesses, just like in the offline world, they
smile, they tell you 'I can help you ' and then they will stab
you in the back quicker than a knife going 100 miles an hour"
" That while there are tons of bad people online, I wish I
knew half of the good friends I know now. Help is always
available, I just had to ask:)"
" Trying to decipher hype from the truth is not that easy. If
it were then we wouldn't struggle to understand and deal with
FTC guidelines."
" How much this is a toll on my health, my back, my eyes, my
eating habits. I am making my doctor rich sitting at this pc"
My most important was to learn to never keep all your eggs in
one basket, because as soon as its here, it can go away just
that quickly.
So what are your Woulda, Shoulda, Coulda's ???
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Ezine Of The Week......Cutting Edge MLM News
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Hot Off The Presses......Net Profit Secrets
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online success. It's not what you think, because it goes
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Hey, Where Did You Go?
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By Jan Tallent-Dandridge
This is an open letter to all affiliate program managers as
well as a warning to affiliates for these programs. After
wasting two - ten hour work days editing hundreds of pages, I
feel a need to share this message.
I went to ONE domain of pages to remove a program that I was
informed was no longer active. Kudos to the affiliate program
manager who bothered to let me know. While cleaning up this
set of pages I noticed a link that was no longer "live". Upon
checking, I found that over HALF of the programs I had been
wasting space to promote were: "unknown", "program has been
discontinued", "owner of program has been shut down due to
policy infraction", etc. and NONE of the other so-called
companies had bothered to let me, or I would bet, any of their
other affiliates know!
Yes, it is MY responsibility to maintain and check my own web
pages and I accept that. But as I had been recruited or even
practically begged to JOIN most of these programs, it seems
that the owner of the offer could send out a form letter or
something announcing the end of the offer or his/her business.
Should I assume that they have so many thousands of affiliates
they do not have the time, let alone the consideration, to do
this?
Once I started checking all links I also removed any that had
not had responses for the past year. So, in a way, this one
considerate ex-program manager did me more than that one
favor. But, I ask again, why would only one bother and up to
20 NOT?
My main concern, other than wasting good page space, is
wondering what my visitors thought of me and my business sense
when they checked out one, two, ten or whatever DEAD links.
Worse, two of the programs were still in force but had
disbanded their affiliate programs ... thus getting the
traffic we sent them with our getting no compensation for
sending them the traffic! I have no way of knowing how many
sales I may have helped them make and to me that is just plain
out and out theft and a slap in the face.
My suggestion to affiliate program managers is to realize that
we, your *sales team*, deserve to know when an offer, program
or company is no longer available and to affiliates, I advise
you to check your links often, especially if an offer that was
doing quite well, as some of my former ones were, suddenly
slacks off or dies out.
Jan Tallent-Dandridge, Marketing Warrioress
at http://www.jantd.com
and Publisher of
Rim Digest eZine,
http://www.rimdigest.com
Both Divisions of the Tallent Agency
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Are You An Innocent Victim of These
Popular Myths?
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Misconceptions, misinterpretations and just plain "untruths"
are floating about income taxes. Believing them could be
costing thousands of tax dollars!
Myth:
A Professional Tax Preparer knows all there is to know about
taxes so you don't have to know anything them.
Truth:
Tax Preparer's/CPA's/Accountants are not uniformly informed
about ALL tax laws. Most are able to file a personal income
tax and know all the laws and how to apply them to personal
income tax.
There are thousands of excellent, hard-working accountants
doing a great job. And if you use a tax professional, maybe
they have done everything possible to reduce your taxes.
But many professional tax preparers are just tax preparers.
They may know how to prepare a tax return in their sleep.
They know what numbers go on which form. But that's about
all they know.
A good tax preparer is not trained in tax reduction
strategies.
The only way you are assured to get the tax deductions you
are entitled to, as a Home-Based Business Owner, is to
become informed yourself.
Myth:
You must "itemize" in order to take Home-Based Business
expenses.
Truth:
Many people misunderstand the terminology here.
When you "itemize" your income tax you file Form A&B and
take such things as medical, home mortgage interest etc. You
will only "itemize" if the total of Form A is over the
standard deduction (for 2003 taxes…$4,700 single, $9,500
married)
Some people call this filing "long form."
All taxpayers have the opportunity to itemize if it is to
their advantage.
Whether you "itemize" or not has NO bearing on your
Business.
Myth:
You're not making a profit so there is no advantage to
filing business income taxes.
Truth:
This is so not true! There's many tax advantages to filing
a Home-Business tax return and especially so if you are not
making a profit. If you also work a job, be it part-time or
full time, in addition to your Home-Based business it is
especially beneficial to you to file a business tax return.
Expenses incurred in your business can be taken against your
job income thus reducing your taxable dollar, which
decreases your tax liability.
Myth:
Because you work a full-time job your Internet Marketing
Business is just a hobby.
Truth:
Only another Internet Marketer can truly understand the
hours and money spent on what someone else would call a
"hobby"!
The rules clearly state you have a business if you meet 8
rules. Four of the most important rules to meet are:
1. Expertise of the taxpayer or his/her advisors. That
would mean your expertise in Internet Marketing or those who
advise you. If you're learning and actively applying what
you learn to your Internet Marketing activities and have a
good "handle" on this…you qualify.
2. Time and Effort the Taxpayer puts into running the
business'. They just want to make sure you're running a
real business, not just engaging in a hobby. How much
"time and effort" is enough? The United States Federal Tax
Court has ruled that "45 minutes a day, 4 to 5 days a week"
qualifies.
I can't see anyone who is in Internet Marketing with a
profit motive not qualifying here!
3. The Manner in Which the Taxpayer Carries On the
Business Activity. This one is common sense. Do you
conduct your business mostly on the telephone, over the
Internet and in-home presentations (these are good), or
mostly at the golf course, during lunches and at the pub
(not so good). Just treat your business like a business.
4. Is the Primary Purpose of your activity to Produce a
Profit," or to Produce Tax Write-offs'? The best way to
Pass the profit-motive test, is to have a Business Plan, and
That Business Plan should include a table of Income and Expense
projections, clearly showing profitability at some point in
the future. Note that you are not required to actually
produce a profit in order to qualify for home-business tax
deductions -- just to show that you have the intent to
produce a profit.
If you are doing all this then there is no reason for your
business to be considered a "hobby".
Myth:
You must make a profit within 5 years to be considered a
"business" and file Home-Business taxes.
Truth:
That's a generalization. Yes, the government would like to
see you make a profit within 5 years but you are not
penalized for not doing so. If you are following the above
4 rules and conducting yourself as a business you have
nothing to worry about. You are a business and some
businesses are not profitable for a number of years.
Myth:
Learning how to reduce you taxes is hard and complicated.
Truth:
Average Small Business Owners have plenty of tax reduction
strategies at their disposal. You just have to know what
they are and how to use them.
Once you learn what deductions are allowed you will know
what figures your Tax Preparer/Accountant needs and you can
configure your accounting accordingly.
Myth:
Accounting and tax documentation for the Home-Business is
not for the do-it-yourselfer.
Truth:
All Small Business Owners can easily keep their own books
using any number of software programs. It is not
necessary to have an accountant.
No, you will not have to learn accounting. You will just
need to be able to "categorize" and record expenses and
sales.
Documentation for the government is very easy if you use a
pocket calendar and keep your receipts.
In just 5-10 minutes a day you can have records that will
withstand any government scrutiny.
©2004 By Karin Workman; a 30-year veteran Home-Based
Business Owner who specializes in Tax Preparation for
Home-Based Businesses. Karin also wrote the Hot New Ecourse:
"Reap the Rewards!" Designed to help you save tax dollars
and put more money into YOUR pocket. The course is Free
exclusively at:
http://reaptherewards.businessoppsunlimited.com
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