MIBW
Archives
July
20, 2004
Please
note that these are archives so many links to ads and
old pages may not work.
Of
course any contests or special sales you may read about
are obsolete so please don't email me about any
promotions, thank you.
Any
reference to my old domain My IBiz Helper.com will
redirect to Ezine Ad Helper.com, this includes any
email sent to myibizhelper.com
So
please do not send any mail to myibizhelper, it will be
treated as spam.
If you need to contact me, use the
contact
form here
July 20, 2004
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===============================================================
In Today's Issue:
===============================================================
>> Editors' Notes.....
>> The Five Most Powerful Forms of Internet Advertising By Bill
Platt
>> Looking For Some Good Ezines To Read?: Ezine Ad Swaps
>> Website Of The Week: : "The WebSettler"
===============================================================
Welcome From Your Publisher...
===============================================================
Hi and welcome to another edition of MIBW.
Welcome all new subscribers. I hope you are enjoying your week.
Don't give up and get discouraged by low sales during these
summer months. This is the time to get yourself started on your
fall campaigns.
Look over your website and fix the obvious errors, spelling,
missing graphics. They go in depth and make sure your meta tags
are in place, make sure you have added alternate text for your
graphics that is keyword friendly. I myself realized I had a
lot to do with my sites and that is what I plan to do this
summer.
Whatever you do, don't give up and keep your spirits up. Don't
wait until it's too late, hit your goals now.
For those of you who missed Friday's announcement for the Free
Ads Section I will paste it below for you, thanks.
"I am out of free ads completely. I remember when I was flooded
with free ads and couldn't keep up, well times are changing :)
So I figured let's drum up some more free ads.
Your Publisher,
Donesia Muhammad
===============================================================
Hot Off The Presses
===============================================================
PERSONAL NOTE And Free Offer For Subscribers:
Do you know the reason why 95.2% of people who start a home
business fail? If you knew, and could avoid it, do you think
you'd have the extra "edge" you need to succeed? Free report
revealing the answer:
http://www.netprofitsecrets.com/nps/donesiam
===============================================================
The Five Most Powerful Forms of Internet Advertising
===============================================================
Copyright © 2004, Bill Platt
the Phantom Writers
http://thePhantomWriters.com
Webmasters and Entrepreneurs around the world are beginning to
learn first-hand the long-term value of using Promotional Ezine
Articles to promote their businesses in the online environment.
When you are promoting your website, there are five methods
that clearly occupy the top five positions in the ratings for
effectiveness. These methods are not listed in the order of
effectiveness, but rather in the order needed to share my
story:
- Search Engine Listings
- Pay-Per-Click Search Engine Listings
- Website Advertising
- Ezine Advertising
- Free-Reprint Promotional Articles
SEARCH ENGINE LISTINGS
To get listed in the search engines does not have to cost you
money. I use Free Web Submission (
http://freewebsubmission.com
) for my own search engine submissions. This tool is provided
for us by Jayde Online, Inc.
Although their software submits only to the top 20 spider
search engines, it does provide direct links to the top 50
spider search engines.
PAY-PER-CLICK SEARCH ENGINE LISTINGS
Overture ( http://overture.com
) is the largest of all of the
Pay-Per-Click providers. Google Adwords is another one of the
most powerful PPC providers (
https://adwords.google.com ).
With PPCSE's, you buy keywords or keyword phrases from the
provider. When your purchased keywords are placed into the
search engine query, your ad will appear in the paid listings
next to the global results.
With all systems, you only pay a fee if someone clicks your
link to visit your website. Google Adwords adds tougher
criteria to the basic model. Their software determines your CTR
(click through rate) to make sure your advertisement is living
up to the Adwords Display-to-CTR recommended ratio.
In addition, with Google Adwords, your purchased keywords must
be relevant to your offerings.
WEBSITE ADVERTISING
Most content driven websites offer advertising on their site.
Some sites offer their advertising at very reasonable rates,
while others offer ad rates that make them viable advertising
possibilities for only the largest businesses.
You should always select a website for your advertising where
you suspect people in your potential marketplace actually
visit. For example, with my business, writers are the people
who buy my services. So, I spend most of my advertising
dollars to reach writers. One of my most effective advertising
outlets I use is a site called Sell Writing Online at:
http://sellwritingonline.com/
Another site I advertise on is Lyons International at:
http://www.lyonsinternational.com/
EZINE ADVERTISING
When you advertise in ezines (online newsletters), you run
into the same factors that you do with website advertising.
Some have high ad rates, while others do not. Some have high
readership, and some do not. And all of them target a certain
segment of our population.
When shopping ezines to advertise in, you should always target
the readers you hope to attract to your business. You should
also make sure that the cost of advertising is within your
budget and reaches the number of people that is needed to keep
your advertising cost-effective.
Generally, ezine advertising rates run in the range of $8 to
$18 per CPM. CPM is a publishers term that tells the Cost Per
Thousand subscribers. If a e-zine charges $8 per CPM and has
700,000 subscribers, then your cost to have your advertisement
sent to the whole list will run you a cool $5600 --- 700 x $8.
FREE-REPRINT PROMOTIONAL ARTICLES
Now, imagine if you could get your ad into dozens of ezines,
and imagine that you could do so for far less than the $5600
in our example. By using Free-Reprint Articles as a tool to
promote your business you will begin to see your Classified Ad
/ Resource Box in the reading sections of ezines of all shapes
and sizes... and all of your articles will appear in the ezines
that most likely will target your potential customers.
With a free-reprint article, you are doing the publishers a
favor by giving them quality reading materials that they can
share with their readers. At the end of each article is what
is called a "Resource Box". This resource box is like a short
"About the Author" piece that resembles a short classified ad.
As a general rule, the resource box should be limited to 6
lines by 65 characters. By limiting the size of the resource
box, the writer is increasing his or her chance to see his or
her article in print.
When you write articles that are consistent with the topics
that your potential clientele will read, you are able to
consistently target the people you need to reach with your
advertising.
SAVE THOUSANDS OF DOLLARS WITH PROMOTIONAL ARTICLES
I have personally used Free-Reprint Promotional Articles for
the promotion of my own business for the last two and a half
years consistently, and for the past five years on an
intermitant basis.
My articles and the articles that I have distributed for my
clients have appeared thousands of smaller ezines which offer
inexpensive advertising and in hundreds of ezines which charge
thousands of dollars for advertising. As a bonus, our articles
are reprinted on thousands of websites of all shapes and sizes.
With just my own articles, if you were to count up the
advertising fees for the publications and the websites that
have published my articles, you would be able to see for
yourself that I have gotten tens of thousands of dollars in
free advertising in exchange for the small amount of time I
had invested in creating and distributing my articles.
Whether you write your own articles or pay a ghostwriter to
write your articles for you, the combined cost of creating
and distributing your article is far less than the value of
advertising that you will receive in exchange for the reprint
use of your article.
As a general rule, by using free-reprint articles to promote
your business, you can expect to gain $100 worth of free
advertising for every dollar you spend to create and distribute
your articles.
IN CONCLUSION
No other form of web advertising offers so much bang for the
buck as does using free reprint promotional articles. The value
gained from free reprint articles is big, and it is long-term.
I wrote my first promotional article in 1999 --- it is still
being published today on a regular basis.
With all other forms of advertising, you pay once and get
immediate results. Once your dollar is spent, you will never
earn any more value from that dollar --- it is long gone. With
reprint articles, your dollar will deliver results to you time
and time again.
The question I have for you is this. If you are not using free
reprint articles to promote your business, then why aren't you?
Bill Platt owns
http://thePhantomWriters.com . Do you need
free content for your website or ezine? Our archives deliver
more than 500 free-reprint articles available for your use.
http://content.thePhantomWriters.com . Do you write your
own
articles? Let us distribute them for you to our network of
6000+ publishers & webmasters
http://thePhantomWriters.com/distribution
===============================================================
Looking For Some Good Ezines To Read?
Ezine Ad Swaps
===============================================================
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===============================================================
.....Website Of The Week: The WebSettler
===============================================================
Site Name: The Web Settler
Url: http://websettler.ws
Owner: Paul Porath
Description:
Have you been searching for that special 'formula'
that will make your dreams come true? Maybe you're looking to
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it! Now You Can Breathe Easy! You CAN Avoid The Heartache Of
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And The Information Comes To You Absolutely FREE
Paul Recommends:
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Your Dreams Come True? This Information Will Help You Avoid The
Heartache Of Frustrating Attempts, And Comes To You Absolutely
FREE! You Can Make Your Dreams Come True At The WebSettler.
http://websettler.ws
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