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June
29, 2004
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Vol.6, Issue 9, June 29, 2004
A Publication From
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Copyright ©2004 KDM Publishing
Publisher: Donesia Muhammad
Read Back Issues of My IBiz Weekly (2001-Present) Online
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In Today's Issue:
===============================================================
>> Editors' Notes.....
>> Are You Really An Internet Marketing Professional? By Willie
Crawford
>> Spotlight Ads
>> Looking For Some Good Ezines To Read?: Ezine Ad Swaps
>> My IBiz Classified Ads
>> Make Them An Offer They Can't Refuse! By Denise Hall
>> How Can MIBW Help Your Business?
>> Subscription Info, Ad Rates, and Contact Info
===============================================================
Welcome From Your Publisher...
===============================================================
Hi and welcome to another edition of MIBW.
Welcome all new subscribers. What a week, here in South
Carolina we have had thunderstorms practically every day so
computer time is limited some days.
Of course I am not complaining, since normally in the summer
time we don't get a lot of rain and you can tell because the
grass gets that weird brown yellow color, so thank you for the
rain. I can deal with the cable going out and the power
flickering, we need this rain.
I am getting ready for a new series for MIBW. Seems the last
one didnt get too much feedback so no problem, I just make some
changes and do something else, doesn't make sense to get
discouraged, just keep moving.
So with that in mind, enjoy the articles in today's issue. Some
great information for you to read.
Your Publisher,
Donesia
===============================================================
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===============================================================
Are You Really An Internet Marketing Professional?
===============================================================
Copyright © 2004, Willie Crawford
Willie Crawford.com
http://williecrawford.com/
Let me ask you a somewhat personal question today. The
answer to that question determines how you treat your on-line
business, and dramatically impacts your chances of on-line
success. That question is, "Are you really an Internet
Marketing Professional?"
Being a professional means that you view what you do as much
more than just another job or a business. It's something you
do because it's your "calling." It's something you do because
you believe that it's what you were meant to do and because
you believe that it helps to make the world a better place.
You don't have to view it as a permanent calling, but you do
need to believe in the importance of what you do. If you don't
see what you're doing as significant, then you should seek a
different calling.
I borrowed that definition of a profession... of a calling,
from how I felt about my job when I was in the military. That
was one of those jobs that you did because you felt that it was
something that needed to be done. The pay generally wasn't
that attractive, so you had to look for a higher purpose in
sticking with such an often-thankless, always-demanding job
where you were expect to be prepared to sacrifice your VERY
life if needed.
Running an on-line business should be much more financially
rewarding and certainly demand less personal sacrifice, but it
should still be viewed as a profession that you can throw
yourself completely into.
Like many professions, your on-line job involves offering
solutions to peoples' problems. Doctors, pharmacists, lawyers,
mechanics, and schoolteachers, all provide solutions to
problems. They all fill needs. I submit to you, that if you are
an Internet Marketing Professional, your job is no less
important, and that it comes with no less obligation than any
of the jobs mentioned above.
It may seem like a "stretch" to envision your job of marketing
products and services on-line the same as diagnosing and
prescribing medications for an illness. Yet, that is exactly
what you should be doing. You should be analyzing your
customers' and clients' problems. You should understand what is
causing the problems. You should be familiar with possible
solutions, and you should prescribe the best suitable solution
that you are aware of.
Adapting that view of your on-line business is one of the big
keys to your success. That's because if you do view helping
your clients as a sacred trust, you WILL really strive not to
violate that trust. There's that word again.... "trust." Lack
of trust is what keeps potential customers who want and need
what you offer from buying from you. Trust is earned, and
people intuitively know whom they can trust.
Jay Abraham was the first person that I personally heard
clearly explain the sacred trust and obligation that a marketer
has to his clients. That obligation is to only offer products
and services that really make their lives better. It's to
treat a client the same as you would a close friend or a
family member... always deeply wanting only the best for them.
It's also selling them products and services that you know they
need but may not yet realize that they need.
If you conduct your on-line business with that degree of
professionalism and commitment to your clients, you do a number
of things:
- Regardless of the product line or service that you are
providing, you make sure that the one you offer is the best
available for what your client can afford. In the real world, not
everyone can afford the best doctor or lawyer. However, the
lawyer or doctor that they can afford is obligated to provide
the best service that they are capable of rendering to their
clients.
- You take yourself seriously. That generally means that you
come across to your prospect as being the expert on your topic.
That sometimes means you may need more training if you're not
the expert on a topic. Taking yourself seriously also means
that you charge what your time and expertise are worth. You
don't fall into the trap of competing on the basis of price.
- You promote something that you believe in. Some on-line
marketers promote get-rich-quick schemes that they KNOW really
don't offer their prospects any real earning potential. These
people soon burn out - or the universe simply gives them what
they deserve.
When you really believe in your product, that is sensed by your
prospects. These prospects are therefore more open to
examining the products and services that you recommend as
solutions to their problems. You don't necessarily need to
market important sounding products on-line to be a
professional. People need ordinary good and services everyday,
and they turn to the Internet to find them. A good mechanic,
sometimes covered from head-to-toe with oil, knows the value
of what he is doing. He knows that if he doesn't service your
brakes properly, it could kill you. He takes pride in a job
well done. He sees himself as a professional.
That mechanic also views himself as a professional because he
can do something that not everyone can do. I submit to you,
that when you craft webpages, write ad-copy, create a computer
program, or promote a product through the search engines, that
you also do something that not everyone can do. So I ask you
again, "Are you really an Internet Marketing Professional?"
Willie Crawford has been teaching others how to build an on-
line business since late 1996. Frequently featured in radio,
magazine and newspaper articles and interviews, Willie teaches
the average guy what the top marketers are doing but seldom
talking about.Willie provides detailed how to information in
his newsletter, through his personal coaching, and at his
annual how to workshop. Subscribe to Willie's free course at:
http://williecrawford.com/
===============================================================
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===============================================================
Make Them An Offer They Can't Refuse!
===============================================================
By Denise Hall (c) 2003
Every netrepreneur knows that the most important aspect of
building a business is responsive leads. Whether you
publish an ezine or just send occasional sales letters via
e-mail, if you don't get a good response, you won't have a
profitable business.
The old saying, "You can lead a horse to water, but you
can't make him drink" applies here. You can send offers to
your prospects, but you can't make them buy.
So how do you turn those prospects into buyers? How do you
get them to read, not just skim or delete, your ezine or
sales letter?
Make them offers they just can't refuse!
Offline businesses frequently have "Buy one, get one free"
specials. Or "Buy one, get one 1/2 off." Or "Today only"
sales.
Online businesses need to use those same marketing
principles. While the rules on the internet are a bit
different than offline marketing, many of the same concepts
can be applied with the same results.
How many times have you seen an item on sale that was
tempting, but you wanted to think about it before handing
over your money? By all means, think about it, especially
if it's a large purchase. But if the special is only for
"today" or "this weekend", you'll have to decide a little
faster, won't you?
Have you noticed that the checkout area at stores always
has candy bars, magazines and other inexpensive items on
display? Those candy bars sure look good, don't they? The
headline on that magazine makes you want to read the
article, doesn't it?
Those items are put there on purpose so you'll buy
something else while you wait in line to pay for your other
purchases. It's called "impulse buying." Retailers have
used it for years.
Another offline marketing tactic is "loss leaders."
Retailers advertise an item at or below cost to get
customers into their store. Once the customers are there,
they'll normally buy more than just the advertised special.
So the retailer takes a loss on one product to sell other
products that will bring profits. Pretty clever, huh?
These concepts can, and should, be used for online
businesses. Offer your customers a freebie or second item
at half price with their purchase of any product at regular
price. Or 25% off "Today Only" on one or more of your
products.
Customers like to shop for bargains, but on the internet
your website, ezine or sales letter can get lost in the
vast array of reading material potential customers see
everyday.
Make your offer stand out. Your customers will want that
candy bar if it comes with a second one for half price.
They'll need your newest product if they get one of your
other products for $10 off the regular price.
So dare to make them an offer they can't resist! Your
customers will get a great deal and you'll have more sales.
Denise Hall is the publisher of Home Business on a Budget
Newsletter. She specializes in free and low cost tools and
resources to help netreprenuers start and build their
businesses on a tight budget. Subscribe to her newsletter
and claim your free gifts at
http://tinyurl.com/36e5s
or visit
http://www.home-business-on-a-budget.com
===============================================================
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