What's In Today's Issue???

Notes From Your Publisher | Home Business Common Sense By Donesia Muhammad | My IBiz Ads | Are You Committed To Your Future? By John Colanzi | Ezines On Parade | Hot Off The Presses | How To Turn One-Shot Customers into Lifelong Profits By Alex Goumakos | Contact Information/Subscription Details

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Notes From Your Publisher

Hi everyone, welcome to another edition of MIBW. Welcome to all New Subscribers. Glad to have you on board. Thank you to Simpler Leads for the great daily leads I receive. Great service, finally a leads service that is affordable and works.

Today I had some great articles for you today. In my article Home Business Common Sense we are going to look at how we can finally clear the way toa  successful home business by learning what to say to your family and how you can already have the answers ready when they have rebuttals. Also dealing with children is another story altogether. How can children adjust? Read and find out.

Also an article from John Colanzi on how to stay committed to a future of success and to face the reality of it all.

The final article is a must read on how to turn your customers into life long customers. Every business needs these tips. If you aren't using these tips yet, read it and find out how to keep a great relationship with your customers.

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Donesia Muhammad
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Home Business Common Sense

By Donesia Muhammad

Seems like a funny idea for an article, Common Sense for Home Businesses ?

But these are the basics that everyone needs if you EVER want to make a profit online and still function at the same time.

Last week you saw how Jane struggled to figure out how to explain to her spouse on how she wants to start a business. Obviously Jane used the wrong approach.

Remember in school, you learned how to write a Persuasive Essay. The purpose of the essay was to persuade someone or something that your point of view is valid.

So in essence when dealing with family is almost the same way you deal with a potential customer.

You have to sell yourself

The same way you would sell your business to a bank as the next best thing to sliced bread, sell yourself to your family.

Stress the benefits. Think up some of the questions that you know they will ask.

No one knows your family better than you so you know what they will ask..

1. How much is this going to cost? What do you mean you are going to use our credit card for everything?

2. Have you checked out this business opportunity with the proper agencies?

3. What about time with the kids?

4. What about me??

5. So are we going to be last on your list of priorities?

Have your answers prepared and ready. Don't wait until the conversation is no longer in your control and you feel like crumbling.

Stick to your guns, if you feel passionately about starting your business, then they will pick up that vibe and help you along the way.

Now don't think that it will always be smooth sailing. Even if everyone is behind you 100%, you can be your own worst enemy so you have to make sure your fears are under control and your insecurities are not running your business.

So what if someone has an idea similar to you. That doesn't mean you should give up. Is there only one web host company out there? Is there only one place to buy a domain name. Only one software to create websites, graphics, etc? Of course, there will always be competition.

Even the mighty Bill Gates has tons of competition. I don't see many of them giving up, no they keep on going.

Stick with what you can handle, don't over burden yourself.

Frustration can be your biggest enemy. Don't let it bring you to a point that you can't come out from under all that negativity.

Dealing With Your Children

This is a big adjustment for children. My kids were glad to see me back at home but couldn't understand why I spent all day looking at the computer hitting a bunch of keys.

I started 4 years ago with no knowledge of life online. My daughters were 5 and 4 years old. The would tell their friends..

"Mommy makes money with her computer but I don't know how she makes the checks come out of the computer so she can get paid??"

But now they are 8 and 9 years old. They know exactly what I do and how much work it takes to get it done. Now that they know the basics of the computer, I had an old computer, I set that one up next to mine so they feel that they are doing something worthwhile as well.

They know when I have business calls to make, they stay quietly in one room and unless its an emergency will they ask for something.

I used to joke and say "Unless the house in on fire, don't ask for anything until I am off the phone."

Now they want to learn all about having their own business online.

This is where a lot of discipline comes in.

What I mean by discipline I mean that you have to get your children used to the idea that while you are home, computer time means that you can't be disturbed.

Keep them occupied in the meantime. Have loads of games ready for them to play. Books, activities, video tapes.

They are children but they need to understand why you are doing what you do.

You can't just say, Everyone shut up I am on the computer.

They may look at you like you are crazy. As children get older, they want to find out why you are on the computer. Once they understand they are more tolerable to respect your wishes. Gradually they will learn to stay relatively quiet during your business hours.
 

The days of "Because I said so" doesn't always work with kids of today. They want to know why.

The interesting thing about this is once you figure out how to sell yourself and how to get your spouse and children to understand YOU and understand why you have your own business, then you can use these same principles to:

Get a business loan or convince any other company that your business would be an asset to theirs (think partnerships, joint ventures)

Deal with irate customers (you will already have the answers to their questions and be able to calm them down so they stay a customer)

Deal with your employees (teach them how to be team players. You will know what makes them feel better as employees, learn what motivates your employees so they actually show up day to day and appreciate working for you.)

Earn a better relationship with all your customers. (don't think of them as just people with valid credit cards, but people who have thoughts and feelings and you will learn how to deal with each one accordingly. Nothing beats personalized services.)

So once you have your bases covered, it is now up to you to make that success. When you can get those obstacles out of the way, things seem much brighter.

How long does it take? Depends on you and your situation. We all have different situations so make a time line, write your daily goals and keep up the hope.

Don't wait until years later to say "I wish I did this and I wish I did that"

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Are You Committed To Your Future?

by John Colanzi

We love the stories of the average person who hops on the net and makes $100,000 their first year.

The problem is these stories and these individuals are the exception, not the rule.

They end up reinforcing the "get rich quick" easy money mentality. A newbie starts marketing and after a week or two starts questioning why he isn't making a "boatload" of money yet.

He's frustrated because he's made the exceptional, rare case his yardstick, instead of learning the truth about how much time and planning goes into building a business.

He hasn't made a long term commitment to his future.

It's time to start setting goals based on reality.

So what is the truth?

It takes the $100,000 a year earner around two to three years to reach their income levels.

It took most of them six months or more to reach the goal of making $1,000 a month.

What do those statistics tell you?

Most of the highest earners had committed to a two to three year game plan. They were willing to hang tight for six months or more before they reached their first $1,000 a month in profits.

Are you prepared to do the same, or are you still expecting to make $15,000 in your first 15 days?

If you're not willing to make that type of commitment, you're better off going to the track or the casino.

If you're not ready, willing and able to make a long term commitment to your future, save yourself the frustration of setting yourself up to fail.

Ignoring the facts and burying your head in the sand, will keep you hopping from program to program. You'll never give any program the time necessary to show a
real profit.

It's in your hands. You can make a long term commitment to building your future, or you can stay frustrated and eventually stop trying.

The choice is yours.

Commit or perish.

Wishing You Success,
John Colanzi
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Copyright (c) John Colanzi.

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How To Turn One-Shot Customers into Lifelong Profits

Copyright © 2004, Alex Goumakos CPA
Gold Mine Tactics
http://www.goldminetactics.com



If you want your business to grow exponentially--that is, quickly-- focus on acquiring repeat and referral customers by using the Individual Approach. Too many small business owners inadvertently chase the business equivalent of a one-night stand by not connecting with customers on a personal basis. As a result, many of them don't get the growth and profits they should.

Using the Individual Approach couldn't be easier. You simply treat all current and prospective customers with sincerity, respect and dignity. It means getting to know each of them--if possible--on a personal and emotional level. While this may at first glance appear unrealistic or even unprofessional in many circumstances--such as small business owners who deal with larger corporate clients--keep in mind that most people frequently use subconscious factors when making business decisions. It's no secret that people are attracted to others like themselves or to those who make them feel needed, appreciated and comfortable.

And it's also no secret that successful business owners aren't necessarily the ones with the best product or service or the best price. More often than not, they're the ones who have the best rapport with their customers. Most of the highly successful business owners I know use the Individual Approach with outstanding success. From the moment you meet them, you feel warmth, compassion and a sense of belonging. You feel so good about dealing with them that you will buy from them over and over again and you'll tell others to do the same.

The fact is, if your price and product is the same or only marginally better than your competition's, you will someday--if not already--lose sales to a competitor who is using the Individual Approach. That's because given a range of equal or similar choices, customers will gravitate to the business who they can connect to on an emotional level. I once had a client in the advertising business. This agency had a couple of really talented artists and copywriters whose work was absolutely fantastic. They were clever, intelligent and had, I felt, a lot of brilliant ideas. But they ended up going out of business. Can you guess why? Among other reasons, they never used the Individual  Approach. Yes they were talented and smart, but they never really hit it off on a personal level with their clients. Their great ideas frequently took a back seat to their aloofness and condescending attitude towards clients.

How do I know?

Because many of their clients were my clients  too. You see, if you don't establish rapport with your customers, there's no incentive for them to remain loyal. And if customers don't have an emotional or personal reason to stay with you, they'll be easy prey for a competitor with a lower price, a dazzling ad or a captivating sales pitch.

If you want customers to remain customers, use the Individual Approach on them. Once your customers get a taste of it, they'll find it hard to do business elsewhere.

STRATEGIES FOR USING AND LEVERAGING THE INDIVIDUAL APPROACH:

--->DEAL WITH CUSTOMERS ON A PERSONAL LEVEL. Acknowledge customers by first name if possible. Act genuinely interested and happy when you see them. Talk about THEIR family, THEIR job or THEIR business. If you don't have the type of business where you meet customers face-to-face, call them or write a personal note instead. Be creative and don't forget to use the power of the Internet to stay in contact with and solidify your business relationships.

--->CREATE AN 'IN-FUN' ENVIRONMENT. People naturally like to have fun and be entertained. Why not capitalize on this fact of human nature and create a fun and compelling buying atmosphere? Of course, not every business is suited for this type of environment, but if you can make things lively and interesting--go for it. In the end, you'll attract many more repeat and referral customers.

--->SHOW COMPASSION AND CARING. Your customers are human beings just like you. They have concerns, desires and needs. Maybe they had a sick child this morning. Maybe one of their parents is terminally ill or stricken with Alzheimer's. Be  nice to them. Show them you care with a special note, gift or card.

--->FIRE A SALVO ACROSS THE BOW OF A BIGGER COMPETITOR. The
Individual Approach is a great way to compete against larger competitors or the major chains. You could, for example, position yourself as the--courteous and knowledgeable local store owner who offers personal attention. Although the big chains may always manage to take customers away from you, there will always be a significant market of people who like to patronize local merchants offering value, service and personal attention.

--->MAKE AFTER-THE-SALE-CONTACT. Contacting a customer after the
sale is a powerful way to use the Individual Approach. It builds repeat business, rapport and goodwill. It's also a very easy and inexpensive way to find out what's potentially wrong with your product or service.

--->TRAIN EMPLOYEES INCESSANTLY. If employees are the first
people to make contact with your customers, you must train them on using the Individual Approach. Never assume that an employee will treat your customers the way you want them treated. Remember that employees don't have the same stake in your business as you do. While you might overlook an unreasonable client because of their valued business, an employee might not - especially if they're having a bad day.

If you want to learn additional ways to attract business and increase profits using highly effective goldmine business strategies, sign up for my complimentary insider ezine at http://www.goldminetactics.com/subscribe.htm  In today's ultra competitive business climate, creating loyalty among customers is of critical importance. For maximum business growth and profits, focus on using the Individual Approach at every opportunity.



 

Alex Goumakos CPA publishes Gold Mine TacticsR, the e-zine
that reveals the strategies used by highly successful
entrepreneurs to increase profits, pay less tax and build
wealth. Stop by and grab a complimentary subscription.
http://www.goldminetactics.com

 

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Copyright(c) 2004 KDM Publishing
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My IBiz Weekly.com

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Owner: Donesia Muhammad

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