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ASK THE ADMISTRESS - CLUES 4 SUCCESS
Park Your Ego in the Garage!
Copyright © M B Stearns 2004
Critical idealism and the making of "self", or ego, is our
ultimate reality. The e-biz world is created by an absolute
ego, which first becomes conscious of itself then later of
Non-Self, or the "otherness" of the world. It's
characteristic of "What's in it for Me?"
Human will is a partial manifestation of what we recognize
as "self." It gives human beings the freedom and ability to
act in situations. It might be explained as an
"all-embracing" being, even spiritual in character. The
whole or complete mass of HOW we see ourselves, becomes
transparent through ego.
The movement known as romanticism, placed its faith in
"feeling" and also in "creative imagination" rather than in
reason. This appears to be absent in our world of
e-commerce.
Sure, we do see a fair amount of feeling and creative
imagination but the majority of ego-maniacs, are usually
cash driven. They operate on reason. Self obsession and
absorption is not hard to find in the world of e-biz greed.
"What's in it for me?"
Whatever Happened to....."What's in it for US?"
Sharing and caring still develop success. Don't be fooled.
Reach out and e-touch someone. Apply The Golden Rule. If you
park your ego in the garage, you'll develop your success
when you help other people to succeed, one person at a time.
Try the "us" approach. It works!
Clue # 167 - YOU are responsible for self!
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Getting Listed in the Top Three Search Engines for Free
by Jinger Jarrett
http://www.killermarketingarsenal.com
The search engine wars are on again.
In an effort to beat each other for the number one position,
each of the big three search engines is changing its search
engine model or changing its site.
THE SCOOP
In the number three position is Google. In their bid to
compete,
they have changed their model from just a search engine to
becoming a world class portal. Adding services like free
email
and groups, as well as offering a free blog at Blogger,
http://www.blogger.com
, Google is seeking to attract more users
to their site by making it sticky. There's also Froogle,
Google's version of an online catalog where you can buy just
about any kind of product.
Number two is MSN. Not content to be in the number two
position,
Bill Gates, the richest man in America, is adding a spider
search engine to his site to offer a much larger segment of
the
Internet.
For some time now, the only way to get into MSN was to pay
for
it. MSN was part of a network of sites including Looksmart,
which lost a lot of its popularity when it switched to a
paid
model.
In the number one spot is Yahoo. Over the last several
years, if
you wanted to be in the Yahoo directory, it cost $299. Until
recently, Yahoo's backend results came from Google until
they
split. Now Yahoo has acquired Altavista, AllTheWeb, Inktomi,
and
Overture. Yahoo now has its own spider search engine, and
you
can get listed free.
SUBMISSION
Submission to the major search engines is easier than ever
now because all of them have, or are, building spider search
engines.
Note: A spider search engine is different from a directory.
Sites offering spider search engines actually "crawl" the
site
and add all of the pages on your site to the engine provided
the
pages aren't too deep. With directories, human beings
usually
review the sites before adding them to make sure sites are
added
to the correct category.
Times can vary on when your site will be accepted.
For Google, it can take as little as three days to 30 days.
Google reserves the right not to accept your site.
You can submit to Google here:
http://www.google.com/addurl.html
Make sure that you read all of the instructions on this site
to
make the most of submitting your site to the this search
engine,
as well as get additional tips about search engine
submission.
MSN's search results are currently powered by the Inktomi
Search
Index. MSN is currently working on its own version of a
spider
search engine.
There are no guarantees your site will be accepted or that
your
site will be accepted in a certain length of time.
You can submit your site here:
http://www.submit-it.com/msnsubmit.htm
Yahoo recently created its own version of the spider search
engine. It's free to submit, but you have to have to sign up
for
an account with Yahoo to access the site. The account is
also
free. It takes about 30 days for Yahoo to spider your site,
and
there are no guarantees you will be accepted.
You can submit to Yahoo here:
http://submit.search.yahoo.com/free/request
There are also several other search engines I recommend that
you
submit to that will bring you some excellent results.
DMOZ - http://www.dmoz.org
- DMOZ is actually a directory, not a
search engine, but it provides backend results for Google.
Exactseek -
http://www.exactseek.com - This site is part of the
Jayde Online Network and includes GoArticles, Site Pro News,
and
FreeWareFind.
Alexa - http://www.alexa.com
- If you're looking for sites that
are comparable to yours, or you would like to see how you
rank,
submit here. You can also gather some excellent statistical
information about your site, including who is linking to
you.
Spider Hub -
http://www.spiderhub.com - Although this is a
fairly new search engine, it boasts that you can get
spidered by
Google in three to five days by being included in this
directory. It also only takes about two days to get added
provided you have placed the small spider on your site.
SOME TIPS
1. You are more likely to be included in Google and rank
higher
if you are linked to other sites and "enter the back door"
of
Google. Link to sites that are already included.
2. You can also get included in MSN by being linked to other
sites included in MSN.
3. Submit only the top level page, i.e. domain, for your
site.
The spider will take care of the rest and grab the other
pages.
For example:
http://www.yourdomainname.com
4. Turn your sites into a network of sites. I currently own
four
domains, and I have noticed that since I linked all of my
sites
together, I am getting more traffic.
5. Link to other sites. You want to choose sites that
complement, and not compete, with yours. Search using key
words
similar to yours to help you find other sites to link to.
6. Don't submit affiliate pages. Search engines usually only
accept top level domains now and will not accept mirror
pages.
7. Optimize your key words, description, and title. This is
often the most overlooked step, especially by newbies. Key
words
are less relevant than the description and title as Inktomi
is
the only one that usually uses key words for indexing sites.
A well designed site with relevant key words and rich
content
will go a long way to helping you get successfully submitted
to
the search engines. A good linking strategy, as well as
submitting to the search engines regularly, and you have a
much
better chance of being found by the potential customers
looking
for you.
Jinger Jarrett is a former military
journalist and newspaper
reporter who writes and consults on internet marketing. She
now
owns Killer Marketing Arsenal, where you will find over 200+
high traffic sites to promote your business. You can get a
copy
of her free report, "7 Free Traffic Generators for
Maximum
Traffic and Sales."
http://www.killermarketingarsenal.com
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