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In This Week's Issue:
Volume 1, Issue 1
Editors' Notes
Feature Article
How To Make A Killing Online With A Shoestring
Budget
Feature Article #2
One-Two-Three Punch Marketing
Contact Information
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Note From Your Publisher
What Happened to MIBW?
Hi everyone. For those of you who are new to MIBW, welcome and
thank you for subscribing. For the readers who have always been
here, I am back.
For those of you who don't know, I took a leave of MIBW back in
November 2004. I went on maternity leave and I also was
basically burned out. I have published MIBW for over 3 1/2
years now and I got to the point where everything sounded like
one big sales letter. So I knew it was time to regroup again.
It was time to use my maternity leave wisely. I got quite a few
things back on track in my life. Unfortunately I had a big set
back when we lost my youngest brother in law in January 2005.
Can't say I have recovered, you never quite recover from death
but each day you learn to make it to the next without crashing.
I also learned a lot during the grieving process. It made me
get a lot of things in order. You know when you think you have
everything together and then boom, find out you weren't even
close.
As for my maternity leave, I delivered my third daughter,
Khamillah Muhammad on April 13th, 2005.
Easy labor, easy
delivery. 3 Daughters in the house now, Khanesha who will be 10 next month
and Khalia who will be 9 in September. So with the exception of the
sleepless nights I am back, a bit slower for the next few weeks but back
nonetheless.
For the next month or so this ezine will be published every two
weeks instead of weekly.
I am not going to kill myself and burn out before I even get
started LOL
So with that in mind, enjoy today's issue. The issues will be
sent out each Friday so expect the next issue on Friday, May
13th.
Have a great weekend everyone
Donesia :)
MIBW Now Accepting Free Ads.......
Free Ads are back, Everyone is allowed to submit one free
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All ads must comply with the guidelines, policies and
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the right to edit or refuse any and ALL types of ads. We encourage
responsible advertising and marketing through substantiation and
documentation of all claims made.
Ad Guidelines:
Ads must be no longer than 6-7 lines and must not contain
any of the following content:
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Feature
Article:
How To Make A
Killing Online With A Shoestring
Budget
By Luke Goodin
Step 1: Get products that sells like hot cakes. If you have a
product then go to the next step to see how to market it. If
you don’t then find some high commission affiliate programs
that do, SO YOU WILL MAKE MONEY.
TIP: Never pay to join an affiliate program until you know
which ones are money makers. The highest paying ones are at the
bottom of this article under the heading AFFILIATE PROGRAMS
(Most are free to join). Be careful the internet is full of
scams!
Step 2: Promote your product or affiliate program. The very
first thing you should do is find a reliable email
autoresponder. This way you can get subscribers and give
instruction messages on how to sign up for your program or you
can advertise your products automatically without spending
hours sending emails to clients.
TIP: There are some excellent FREE autoresponders on the
internet or you can use the one in my program which is already
COMPLETELY SETUP FOR YOU FREE.
Step 3: Get subscribers to you autoresponder, WHY? Because you
can’t get sales or downlines on the internet without sending
multiple emails to the same client. Now I know your going to be
a bit discouraged when I tell you that you need to buy
subscribers.
I am the first person who LIKES SOMETHING FOR NOTHING but the
cost of not doing this is PROFIT. Don’t worry this is the
largest cost you will incur for now and after this step I will
tell you some amazing advertising techniques that are FREE.
Details of where to buy subscribers are listed under the
heading. LIST BUILDERS.
Step 4: Write an article/s at
www.ideamarketers.com about your
site/s. It doesn’t have to be too long or too professional but
Google will increase your sites ranking in the search engine.
IMPORTANT You must include the word FREE in the title.
EG: I can prove this works! Go to google and type in Deadly
Disease Prevention. Click on DEADLY DISEASE PREVENTION,
POWERFUL SUPPLEMENTS FREE INFO, it is currently number 2 as of
the 09/04/2005. You will find my article.
Step 5: Promote your ezine that you have setup in your
autoresponder. Now go to google and search for ezine
directories. Submit your ezine to at least 50 different
directories. This will take you a while but it is a great FREE
way to get subscribers.
Step 6: Now submit your articles to as many places as you can.
Search in google under article submission and try and submit in
at least 50 different sites. DON’T PAY ANYONE TO SUBMIT AN
ARTICLE.
Step 7: Send emails to email groups to advertise your ezine.
Find as many groups as you can and send details of how to
subscribe to your ezine (TIP: send a sample copy of one edition
in the email) to as many as you can starting with the ones below
under the name EMAIL GROUPS.
You can get up to 700 subscribers per week to your ezine using
this method.
CONGRATULATIONS!!! YOU HAVE SETUP A HUGE MARKETING PROGRAM, ALL OF THIS WILL
HAVE TAKEN A WHILE HOWEVER MOST OF IT IS FREE!
Step 8: Automate yours sales and follow up emails and watch you
inbox get flooded with SALES CONFIRMATIONS.
You can do this yourself however I suggest you get it automated
or you will be spending ALL of your time sending emails instead
of doing the most important thing you should be doing,
MARKETING YOUR SITE SO THAT YOUR BUSINESS GROWS.
Check out my site that is already fully automated and ready to
go. The best part is that your website is SETUP FOR YOU
ABSOLUTELY FREE.
CHECK IT OUT NOW AT:
http://www.ElindaBay.com/pips.html
Thank-you for taking the time in read this article. This FREE
information is very valuable to your online success. For
further training please subscribe to my training course for a
more in depth way of marketing your site by sending a blank
email to elindabay@getresponse.com.
The information in the steps above that I said I would provide
are in the headings below GOOD LUCK.
AFFILIATE PROGRAMS
Traffic Swarm
http://www.trafficswarm.com/go.cgi?67015
Join FREE
SFI
http://www.moreinfo247.com/8927062/FREE
Join FREE
Internet marketing centre
http://www.marketingtips.com/sr/t.x/837037
Join FREE
Internet marketing warriors
http://resellers.warriorpro.com/signup.htm?67015
Join FREE
LIST BUILDERS
SIGNUP TODAY AND LET SOMEONE ELSE DO THE WORK FOR YOU:
http://www.listbuilder.us/13112
Or become an affiliate and have your downlines PAY FOR YOUR
SUBSCRIBERS at:
http://www.listmedia.com/lists/13112
https://www.pushbuttonleads.com/.
EMAIL GROUPS
List_Builder-subscribe@topica.com
1_List_Advertising-subscribe@yahoogroups.com
AAnnounce-subscribe@yahoogroups.com
add_your_list-subscribe@yahoogroups.com
OTHER GREAT ADVERTISING SITES THAT MAKE YOU MONEY
Free net Leads:
http://www.FreeNetLeads.com/free/2662612goo
Join FREE
Toolbar traffic:
http://www.toolbartaffic.com/hits/elindabay
Join FREE
Virtual stampede:
http://www.virtual-stampede.com/users/?usrid=5723
Join FREE
This FREE information is very valuable to your online success.
For further training please subscribe to my training course for
a more in depth way of marketing your site by sending a blank
email to:
elindabay@getresponse.com.
About The Author: My name is Luke Goodin. I am a chef by day
and online marketer by night. I believe that the essence of
business is the effort invested and the effectiveness of its
marketing program. http://www.ELindaBay.com
Feature Article #2
One-Two-Three Punch Marketing
By Catherine Franz
Printed material is just as important
today as it was before
the Internet. With sp*a*m getting out of hand, it’s a wise
choice to rev up, update or create printed material, ads,
catalogs, direct mail, press releases, letters, templates
and the like.
You will notice that I didn't add brochures to this list.
Brochures are not a good investment for a first piece. When
someone asks for a brochure and you don't have one, this
doesn't mean you ignore their request. Worse scenario, you
may run wildly around using up a large portion of your
year’s marketing budget completing one.
If you move or update your materials frequently, it isn't
wise to spend thousands of dollars on new material. Here
are a few alternatives. You can use a professionally
created folding business card as a main document. Another
option to expensive letterhead is to print your own in a
two-pass process. Use a color printer in the first pass for
your logo and use a black and white pass through for the
content. Use Kinko's if you don't have a color printer
( http://www.kinkos.com
). At Kinko’s you can send them a
file via Internet, have them print the color portion on high
quality paper.
Mailing out a marketing piece weeks after your first contact
is too late. When opportunity knocks, be ready. Timing is
everything. If you don't, the extra time allows them to
solve the issue on their own, or change its priority.
It is always preferable to have a serious phone discussion
even before an in-person meeting. If they don't show up for
the call, it is easier to recoup your time, and it indicates
they aren't ready to buy. All you need to do is follow-up
lightly to remind them to contact you when the time is
right. Send them a newsletter, template letter, or flyer
and not expensive material. People generally toss items
they receive on the first punch. Save the best for a time
when the punch is more effective. Multi-follow-ups show
them that you aren't a fly-by-night going-to-fad-in-the-
next-few-months provider.
Giving too much information early in the marketing process
overwhelms customers and jeopardizes the sale. It makes
them nervous about you. This is, of course, if you are
selling services or products worth more than whatever your
market considers discretionary.
Instead, create a call to action to get them to visit your
web site periodically, send them an "I'm still here for you
when you are ready" note, or a printed copy of your latest
newsletter or ezine.
Selling a product? Send an oversized post card or direct
mail piece. The direct mail piece needs to use an "I'm-
following-up" language and not a "you-never-met-us-yet"
dialogue.
Have template letters, Word or Act, ready to go with a few
clicks. Design them so the first or second paragraphs are
easy to add a personalized follow-up dialogue.
When you drive along the same route and one day you spot
something that seems new, only later discover it’s been
there all along you are pleasantly surprised. For even when
we seem fully awake, many things pass our radar. .
In marketing, it is the same experience. We don't see
something that’s been there until something happens and
wakes us up. The seven-times rule, a proven marketing
principle, is the "you have demonstrated credibility" and "I
now see you" model. The seven-time rule applies whether the
main marketing draw is a web site, networking, direct mail,
or a combination. People who don't like to sell stop after
the first or second punch.
Printed materials do indicate credibility and quality counts
in most cases. If you post your brochures at your State’s
visitor’s center, you will see that they stand next to many
similar ones. What stands out are the one-half page black
and white flyers or the like. In this situation, the plain
black and whites get the attention of many. It is important
to know how, when, and where your materials are going to be
viewed and be represented.
For mailings, this doesn't mean send the best stuff first
and let it do the sale for you. No, no, no. Printed
material seldom makes the sale. It’s just another contact
point. First punches are either tossed or buried in some
stack.
If your price is under $100, send them to your web site.
Over, send them material for added credibility. This also
depends on the target market value of your price. If your
market considers $500 a drop in the bucket then credibility
perception changes.
Interview past purchasers. Find out when did they first
take notice and how many before they took action. Was it
when they received a certain number of contacts? Always.
When did the need make it a priority. Create a list of the
triggers and look for those signs in future contacts. Model
your follow-up program accordingly.
In several studies, 92% of the purchase makers cited that
letterhead, envelopes and business cards where the major
factors in how they rated creditability.
Credibility can be lost if your material includes careless
mistakes or omits vital information. In the buyer’s
perspective, all the answers need to lead on how they can
feel confident about your service or product and how it
solves their need.
One of my services is printed material and web site
analysis. After reviewing 294 brochures, I found 81.5% of
the information dancing around solutions instead of
commitment to direct and clear solutions. Non-commitment is
the biggest sales destroyers. Don't send them material
about X when they inquired about Y. If it doesn't answer Y,
it’s tossed. And you have 30 seconds to 3 minutes to
complete their question. Long sales letters demonstrate
commitment in receiver’s minds because of the thought and
care it took to create and address their challenge.
Also, don't send Y, with the "I think we need to offer this
because we've received a few inquires lately even if it’s
off our path" feeling. If you are unable to fit in the time
to write a letter explaining how and why you can provide Y,
then pass it up. This may be a "good" opportunity but not
be the "great" opportunity you truly want to attract.
If, on the other hand, their issue isn't clearly understood
or known, then you're asking the horse to jump the fence
without knowing how height. It’s a wasted effort and you
can
lame the horse. Don't mail it with an "if it works, okay,
if it doesn't oh well" energy. This gives the impression
that you weren't listening. A big strike against you.
Usually one too big to overcome.
For service businesses, it is best to complete your first
contact verbally and follow-up with printed material once or
twice, then verbally, then twice, etc. Give prospects the
1-2-3 punches if you have the answer. Be honest if you
don't provide what they are seeking. Don't adjust and
accommodate because sales are down for the month. This is a
disservice to your customer and your business. This will
diminish assets later. Share the wealth; earn a life-long
customer, and new collaborator with your referral.
(c) Copyright, Catherine Franz. All rights reserved.
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