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 Free Newsletter For
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June 28, 2005
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In Today's Issue:
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>> Welcome From Your Publisher
>> 'Boost Your Sales Copy With One Simple Tweak'
By Palyn Peterson
>> How To Stop Your Customers From Walking Out The Backdoor
By Brian Thorn
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Welcome From Your Publisher...
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Welcome all new subscribers, I wanted to remind everyone that
you can send in weekly free ads with MIBW. I have redesigned
the site and you can check it out here http://myibizweekly.com
I finally have a chance to breath this week. My last set of
classes ended and although a new set of classes have started,
there isn't as much pressure as when you are trying to wrap up a
class :) So with the new design finished, I can finish up on
other sites and increase the delivery of this ezine which has
been lacking as of late. So enjoy the articles in today's issue
and will see you soon.
Have a great day everyone
Donesia Muhammad
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'Boost Your Sales Copy With One Simple Tweak'
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by Palyn Peterson
Do you want an amazingly simple trick to move far ahead of
your competition and increase sales? With this free, no-
software little tweak, you will be able to put customized
information into a web page that is different for everyone
you invite to visit. It is incredibly simple; seriously, I
promise! All that you need is a very basic understanding of
HTML, like how to make hyperlinks, and I will teach you
everything else. Sound fair?
What can you do with this, you may be wondering? Well, if
you have a newsletter, you can create a link to your web
site and the page displayed could have your subscribers
first name where ever you want it. It doesn't have to be
their first name either; it could quite literally be any
custom variable that your newsletter managing
service/script/program has saved for each of your
subscribers -- their last name, email address, snail mail
address, gender, age, favorite color, etc.
But we don't have to stop there, not at all. You can go on
and use as many variables as you want, not just one. We'll
thoroughly cover this.
Why is this HTML tweak useful, you may now be asking? Just
imagine this, you email your list of subscribers about a new
product you have recently released. In your email, you
write a few paragraphs about the product to generate
interest and conveniently provide a link for them to click
on to go back to your website and read your full sales copy.
Since you have such a trusting reputation with your
subscribers, they give your product the benefit of the doubt
and click on the link to read more. When they get to your
sales copy, lo and behold their name is used throughout the
page!
We all learned in Marketing 101 that your sales copy needs
to be personal; that when you write it, you need to speak to
one person and in everyday language. With this cool HTML
tweak, you will be able to reach new levels of
personalization. Yes, the subscriber will be impressed that
their name is used in the middle of your sales copy, and
yes, they will have more personal interest in what you are
saying. It is a whole new experience at that point, because
you are talking to them individually. Heck, you just used
their name! It won't just be, "You will get big results!"
but, "Fred, you will get big results!"
Now, let's get on to the code! For this example, we are
going to be using an HTML file named "choppers.htm".
Open up "choppers.htm" in your favorite editor. Now, where
ever you want the subscribers first name to appear, put this
code: "<?php echo "$a"; ?>" (minus the quotes), and wherever
you want their last name to appear, put: "<?php echo "$b";
?>" (again, minus the quotes).
Do you see the "$a" in the first bit of code and the "$b" in
the second? For every custom variable you want to appear on
your web page, just put that little bit of code with a
different letter.
To explain it a little more, for every place the subscribers
first name should appear, put "<?php echo "$a"; ?>". For
every place the subscribers last name should appear, put
"<?php echo "$b"; ?>". For every place the subscribers
email address should appear, put "<?php echo "$c"; ?>". And
so on and so forth. Yes, you can use each bit of code as
often as you want. No, it doesn't really matter that the
first name is using the code with "$a" -- it could be "$h",
"$p" or even "$z", just as long as each custom variable uses
a different letter.
Now you will need to rename "choppers.htm" to
"choppers.php". Some HTML editors do not open up .php
files, so I suggest only doing a "save as" to a .php file.
That way, you will still have "choppers.htm" to edit
whenever you need to, then just do another "save as".
Upload the .php file to your web host.
Now we need to create the link the subscribers will click on
to get to the newly created "choppers.php" file. For this
part, you need to know what codes your newsletter managing
service/script/program uses to customize your emails. Just
for this example, let's say two of them are {First-Name} and
{Last-Name}.
When you write your email, the address of your sales page in
the link you will create to go to it, will look like this:
"yourdomain.com/choppers.php?a={First-Name}&b={Last-Name}".
But when you send out your email to your subscribers, your
newsletter managing service/script/program will fill in
those codes with the subscribers first and last name. So
when the subscriber clicks on the link, the address to your
sales page will actually look like this:
"yourdomain.com/choppers.php?a=Fred&b=Jones".
If you only cared to use the subscribers first name, you
would only need to use "<?php echo "$a"; ?>" in
"choppers.php", and the address to that page in the link in
your email would look like:
"yourdomain.com/choppers.php?a={First-Name}", and for your
subscriber Fred, his link address would end up looking like:
"yourdomain.com/choppers.php?a=Fred".
You have just now taken many steps in front of your
competition. You are now able to market much more
personally than most people think is even possible.
Copyright © by Palyn Peterson
Palyn Peterson publishes the acclaimed Advanced Internet
Marketing News. A professional newsletter with a
refreshing perspective and a strong focus on no-cost
techniques.
http://www.FutureInternetMarketing.com
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Web Site Hosting Plan - Key Elements
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By Brian Thorn
What are the key elements in a good web host package? The
answer to that question depends mainly on the service you
expect from the web host provider. To decide what you need,
you'll need to have at least a brief understanding of the
typical services and features offered by web hosting companies.
The number of e-mail accounts available might be one of the key
elements in a good web host package. If your ability to send and
receive e-mail is important, you'll want to carefully consider
whether a particular web host package includes enough e-mail
accounts to accommodate that need. Some companies tout
unlimited e-mail accounts and depending on your specific needs,
this might be a very favorable element of a potential host
company.
If you are a business person, remember that it's possible your
company will grow in the future. While you might need to only
establish one or two e-mail accounts now, consider what your
future needs could be. It would probably be difficult to change
hosts later if you find that you need additional (even
unlimited?) e-mail accounts.
Which brings up another of the key elements in a good web host
package. If you are establishing a connection with a web host
provider for business purposes, consider your provider's ability
to grow with your business. The last thing you want to do is
start with a company that will be unable to keep up as your
business grows. Changing companies later is always an option,
but that transition is not likely to be without problems.
The amount of disk space that will be allotted to your web site
is another of the key elements in a good web host package.
While it might seem that 30 megabytes is plenty of room, the
potential for growth of your company means that you could
easily need more space later. If you choose a web hosting
provider that simply can't offer more space, you might find
that your growth will be severely limited.
Other issues that can be key elements in a good web host package
include the bandwidth, security and speed. Finding a company
that provides the best of all these features is likely to be a
daunting task, but it is possible.
Price is naturally a key element in a good web host package as
well. Prices generally vary only by a few dollars per month and
the difference between paying $6.95 per month and $9.95 per
month is not likely to play a significant role in the final
choice. If the less expensive service provider doesn't fulfill
your needs, you'll certainly face significant expense and trouble
rectifying the situation later.
In the end, deciding which are the key elements in a good web
host package will be up to you. If you need large storage
space, that becomes an important element. If your needs include
larger-than-normal space requirements, that becomes one of the
most important elements in a good web host package. The true
test of a good web host package is answered with one easy
question: "Will this provider adequately meet my needs at a
competitive price?"
Brian Thorn is an avid internet enthusiast who writes easy-to-
understand articles about web hosting. Also check out:
http://www.webhostpacks.com/
,
http://www.webhostpacks.com/internet-service-provider-hosting.html
and
http://www.webhostpacks.com/email-domain-hosting.html
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