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 Free Newsletter For
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April 22, 2006
A Free Publication From
http://MyIBizWeekly.com
Copyright ©2006 KDM Publishing
Publisher: Donesia Muhammad
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In Today's Issue:
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>> Welcome From Your Publisher
>> Text Ad Clicks Is Now Live!!!
>> Duplicate Content - Penalize Me, Please By Richard Keir
>> Ezine Ad Helper Budget Ads
>> The Duplicate Content Argument By Laura Wheeler
>> Subscription Info
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Welcome From Your Publisher...
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Hi, and welcome to another issue of MIBW. Still having problems with my
mailer so I said forget it and will move to Aweber next week. Be on the look
out for an email asking you to reconfirm to the list or you wont receive
anymore issues.
There wont be a classified issue this week, but look out Tuesday's regular
issue. I will be playing catch up next week.
I have two great articles today dealing with the subject of
duplicate content. I have also found some resources that can
help you with the subject. We will get more into this subject
as the weeks go by. What is important is to distinguish between
the facts and fiction, so read these two articles and I hope
this helps.
http://www.elixirsystems.com/seo_tips/avoiding-duplicate-content-penalty.php
http://www.seroundtable.com/archives/003398.html
Here is a neat site for copyrighting your work.
http://www.copyscape.com/
If you are ever penalized for duplicate content and need to get
in touch with the major search engines, here is a list of the
contact information for the search engines
http://www.highrankings.com/forum/index.php?showtopic=19320
By the way for Windows XP users, if you are looking for some of
the top ten tips for XP, you can read them here.
http://news.yahoo.com/s/cmp/20060422/tc_cmp/186500837;_ylt=Alv4_ruN.xeuVy2jLMar_zGs0NUE;_ylu=X3oDMTA3ODdxdHBhBHNlYwM5NjQ-
See you on Tuesday everyone.
Donesia Muhammad
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Duplicate Content - Penalize Me, Please
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By Richard Keir
Building sites is an interesting thing to do. If you really
enjoy having a bad time. No, actually, I love all this stuff,
but I'm unable to figure out just what the search engines are
doing.
However, I have decided that it really doesn't matter. Not
because it doesn't matter,but because it's nearly impossible to
keep on top of the changes and still do anything.
Tracking what's going on is nearly impossible. The forums are
full of a lot of BS unsupported by anything except wishful
thinking and plain lunacy. There's very little trustworthy
research with real data.
Just for the sheer fun of it, let's look at the "Duplicate
Content Penalty." This has been around for a long time. It's
almost like an urban legend. There is a near total lack of
anything like reasonable proof that such a thing exists in the
form most people understand.
What it suggests is that if my site has the same content on a
page as some other site, then one of us will be penalized
somehow. Gee, did anybody notice how there are all these
article directories with identical pages? Which one got
penalized and how?
Oh, I believe there definitely is a duplicate content penalty
all right, it just doesn't seem to me to have anything to do
with duplicate content. And it's not anything like an active
penalty. It's just a by-product of how the search engines
work.
And now, here's my contribution to the confusion. I publish an
article which I put on my PR0 site. Somebody with a PR6 site
picks it up and publishes it too. Surprise, they get indexed
and I don't. Later maybe I get indexed but it doesn't do me a
lot of good PR-wise. Is this a duplicate content penalty? Yes
- but mostly no. The search engines didn't say, "I'm going
cream this PR0 for putting up this article that's on this PR6
over here."
All they did was see that the PR6 is a much higher authority
site than my PR0. You know, the SE algorithms can figure this
sort of thing out. They don't care if it's my very own
article, why should they? So the PR6 site gets the indexing
and what all. And I don't. Damn, I been penalized. Nope. Just
treated like a PR0 site.
However, I now have a link to my site from a PR6 site (if they
didn't cheat me by using a rel no follow). That's a very good
thing and maybe someday I'll be an authority site too.
Has this so-called duplicate content penalty hurt me? Not if
it's my own article pointing to my site. If it's a third-party
article with no link to my site that's on a couple hundred
other sites, then it isn't going to help me much, but it isn't
going to hurt me either. It just doesn't matter - except to my
visitors if they find the article useful. You remember them,
the visitors? That's why we have sites.
What does this suggest? You're a lot (A LOT) better off
publishing your own articles that point to your site, than
using third party articles for content. If it's about ranking
and indexing. But there are still those visitors and the more
quality content you provide, the more likely they'll stick
around and even return.
Oh, you knew all that? I assume then that you have been
publishing your articles like crazy - and also putting up
quality third-party articles for your visitors. No? Worried
about that penalty? Forget it ALL.
Let those other guys wear themselves out wasting their time
with smoke and mirrors and trying to outguess the SEs so they
can trick them. Go out and build quality content. Submit your
own articles. Repeat. It works.
If you publish enough articles and get enough of that nasty
duplicate content penalty, you may just find you have yourself
a PR6 site of your very own. Maybe I'm nuts, but I like those
incoming high PR links. Over time that can help me more than
having my articles indexed on my own site. So go ahead,
penalize me, please.
Copyright 2006 Richard Keir
Richard writes, teaches, trains and consults on business and
professional presentations and eCommerce related matters. And
gets annoyed at blatant stupidity. Visit
http://www.building-ecommerce-websites.com for some basic reality in the
articles
at http://www.building-ecommerce-websites.com/articles
Article Source: http://EzineArticles.com/?expert=Richard_Keir
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The Duplicate Content Argument
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By Laura Wheeler
Search engines DO penalize for duplicate content. But it isn't
as simple as using the words duplicate content because there
are acceptable uses and unacceptable uses.
Now, some of the sellers of Replicated sites will tell you that
there is nothing to be concerned about. They quote a Google
official who stated that honest website owners did not need
to be concerned about duplicate content. They try to use this
as a means of justifying the sale of multiple copies of
identical sites.
Here's the problem the buyer of a replicated website may be
an honest person trying to earn an honest buck. But the person
who sold them a replicated site without warning them about the
real issues with duplicate content is NOT honest. And their
dishonesty means the buyer will get the blame, and the
consequences!
Google and other search engines penalize duplicate content to
prevent three situations:
1.Something called scraping, where someone uses a computer to
spider the web and actually duplicate website content from the
ground up. They may actually replicate your entire site. This
is a violation of copyrights, so Google bans sites that do
this, giving the search engine traffic to the site that is the
oldest.
2.Precisely to prevent people from using replicated sites. You
see, a replicated site does not just have identical content, it
has identical EVERYTHING. Filenames, page tags, colors, layout,
content, everything! Top to bottom the page code is identical.
And when Google talks about not having to worry too much about
duplicate content, this is NOT what they are telling you not to
worry about. This is EXACTLY what they are trying to prevent!
This is a shortcut, it provides nothing new to the information
archives online, and they will penalize you and ban the site,
if they even index it in the first place. Anyone who has used
one will confirm this (except those who are selling them, who
insist on touting them as a shortcut that will take all the
work out of it). I actually sell some of these, but they have
FULL instructions for customizing them, and I NEVER tell a
client that they are not work because they ARE.
3.Use of unaltered PLR articles for lazy site content. Again,
they add nothing new to the substance of the web, except
copyright confusion.
So, what are the legitimate uses of duplicate content that
Google IS telling you not to worry about?
1.Printer friendly and standard site pages for the same item.
2.Similar product listings on two different sites that you own
that overlap in content.
3.Reprinting items that you have the rights to reprint with
author credits.
4.The odd duplicated page in your site that happens for unusual
reasons.
5.A replicated site that has been well customized, so that it
has value added features on each page. This DOES add
something new to the information online.
6.Honest reasons for duplicate content, or honest mistakes in
having duplicate content. This is not the same as deliberate
use of duplicate content, which replicate sites are classed as.
So, when they tell you to go ahead and buy their site and
upload it and don't worry about duplicate content, they are
lying. And yes, there is no other conclusion but that they are
doing so knowingly, because they have heard the complaints, and
seen it first hand.
It is NOT dishonest to sell a replicated site, but to do so
while telling you that it will work without problems IS
dishonest. Replicated Sites require a systematic and consistent
step-by-step process to take them from duplicate, to completely
original. It CAN be done, and in less time that it would take
you to build the site from scratch, BUT, you really need
instructions to do it, and you need to know which things
matter. You can find more details on that at
http://www.tiredofhype.com/ .
Taking the lazy way out won’t help you earn money, it will just
kill your chances of earning. So if your intent is to upload a
site that will work to earn you money over the long term, then
you'll want to avoid the duplicate content trap, and get
started right.
Written by Laura Wheeler, mom to eight, and owner of Tired of
Hype - http://www.tiredofhype.com , where you can find a wide
variety of honest business resources and quality tested resale
rights items. Laura is an experienced web designer with many
corporate and small business clients, and a specialist in
shoestring startup business issues.
Article Source: http://EzineArticles.com/?expert=Laura_Wheeler
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