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 Free Newsletter For
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My IBiz Weekly
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April 26, 2006
A Free Publication From
http://MyIBizWeekly.com
Copyright ©2006 KDM Publishing
Publisher: Donesia Muhammad
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In Today's Issue:
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>> Welcome From Your Publisher
>> Google Duplicate Content Penalties Revisited By Miles Evans
>> Ezine Ad Helper Budget Ads
>> New Algorithm Measures Require New Means For Optimization By
Stoney DeGeyter
>> Subscription Info
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Welcome From Your Publisher...
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Hi, and welcome to another issue of MIBW. I have two
more great articles dealing with duplicate content. This ties
in directly with search engine results and gaining good
rankings so they go hand in hand.
Now does this mean that it is a waste to get those private
label articles. Not necessarily. Use them as a starting point
for your own articles. You can use them to get an idea on what
to write about and what type of writing style is effective. You
cannot just slap your name on the article without editing a
thing and think you are accomplishing something. That will get
you in trouble with the search engines and who needs that
hassle. After all it were that easy, then I have a
bridge to sell you along with a new report that will show you
how to make a million dollars in one day flat!!
I think my point has been made.
Have a great day everyone and see you on Friday for our
classified issue.
Donesia Muhammad
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Google Duplicate Content Penalties Revisited
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By Miles Evans
A few Google updates ago one of my review websites went from
top placement in Google and friends to 50th over night. Yahoo,
MSN and the rest were unchanged. As it turns out one of the
test domains I own was pointing to the server with the review
site and tripping up Google’s duplicate content filter. A year
of hard work SEO’ing seemed flushed down the toilet. Now the
problem has since corrected itself but I have never achieved
that top ranking on Google again from this rookie mistake.
TIP: In apache the first container you make in httpd.conf
will be the default website shown. For that reason I now make
this initial entry a ‘COMING SOON’ type of page with links to
some of my other projects.
Google’s duplicate content filter is one of the most speculated
and pondered about black hole's in SEO discussion today. One
of the biggest anomalies is why the other big search boys do
not employ similar tactics. Does Google have it wrong?
Yesterday as I was plowing through the days feeds I came across
a really interesting experiment conducted by Jennifer Sullivan
Cassidy at SEOChat that looked into this further. Here is a
blurb:
"Initially, there were 14 sites that featured the article,
including my own. Within a few weeks, that number grew to
approximately 19,000 or so sites, which also contained my
website, which was the actual origin of the content. Then after
about 5 or 6 weeks, the number of sites featuring the article
fell to 46 sites. What’s aggravating is that my site, which was
the source of the original content, was not included anywhere
in the search results for this article title."
So the content filter works by eliminating from its rankings
content which it deems is not original. But as Jennifer and
SEO’ers across the web point out is this is clearly not always
an accurate process. In fact if you are submitting articles on
a regular basis and testing your results, you must have noticed
this by now. Often if your article is plagerized not only are
you penalized for dupe content but the perpetrator is rewarded
with a steller ranking. Your ranking! Sadly if you are the
original writer of stolen copy and Google decides otherwise,
there isn't a whole lot you can do. Any by a whole lot I mean
nothing.
So as it stands in 2006 tripping up Google’s duplicate content
filter is a guaranteed way to kill your rankings - but for how
long? For me it took 7 months to get back on the top page of
Google at position number #9. A helluva long tumble from #1
for my very competitive keywords. Many domains never recover.
So how do you avoid this happening to you aside from always
writing your own content? The bad news is you can’t. The good
news is that it is no secret Google works very closely with
copyscape.com, the same people who handle their Google Alerts
service.
>From my research Copyscape seems to trigger when strings of 8-
10 words are being repeated. It seems amazing but the service
is actually performing a dupe check ‘net wide’. Judging from
its results, it would appear that the search is not being
conducted or calculated in real time but rather may be cached
during Google’s sandboxing, or once every 1-2 months. The
bottom line is that if you suspect a dupe is killing your
rankings, and searching for your string of text receives no
results on Google AND Copyscape, you can likely rule it out as
a cause.
In closing I guess the obvious question is how can Google
tackle a problem like plagerism effectively with billions of
indexed pages. With so much stock cash at their disposal you
would think they would look at human editors (see the Google
Peoplerank Memo Leak) being deployed when duplicate content is
detected. I mean if they can throw dollars at insuring their
top results pages are not affiliate spam, surely they can do
the same against article bandits...
Until then one has to hope that a solution is 'in the lab' :)
Miles Evans provides indepth reviews on every SEO/marketing or
killer app he can get his paws on. His reviews, essays, and
tools on SEO, OLM, reporting, and other equally fascinating
subjects are normally carried out at ProfitPapers.com - Stop by
and check out my free backlinks page.
Article Source: http://EzineArticles.com/?expert=Miles_Evans
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New Algorithm Measures Require New Means For Optimization
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By Stoney DeGeyter
With every new algorithm change we find that search engine
technology is getting smarter and wiser about how they analyze
pages for the search results. In the past, much time and effort
has been spent trying to deconstruct search engine algorithms
while neglecting the user. Today’s SEO is vastly different than
that of yesterday.
Search algorithms are looking more closely at natural language
text and usage of additional related words that should
accompany the targeted keywords. Optimization is no longer
about keyword density or the number of times your keyword falls
on the page, it’s about building and organizing page content to
be utilized in proper context with the targeted keyword
phrases. That's important so I'll repeat it: Optimization is
about building and organizing page content to be utilized in
proper context with the targeted keyword phrases.
Got that? Good.
Does this mean that you just need to hire a good writer--no
more need to hire someone to perform SEO on your site?
Absolutely not! In fact, the content is so important that you
need both a writer and an SEO working together to ensure both
search engines and visitors get what they need.
The best SEOs will have a professional writer on the payroll,
and I certainly would not consider hiring an SEO that doesn't.
But the actual writing is only half the battle. SEOs should
have intimate knowledge of the search engines and how the
algorithms function. Writers generally have to be guided by the
SEO to ensure the page is properly optimized for top rankings
for the targeted phrases.
Notice here I say writers should be 'guided', not 'directed' by
the SEO. When in conflict on word usage, natural language
trumps. But the SEO should know that already.
Website links, the primary off-the-page factor in optimization,
has been subject to a considerable amount of spam. Before
Google, spam consisted mostly of keyword stuffing and doorway
pages. One of the most common forms of spam today is link spam.
Recently Google seems to have tightened the reins on what they
consider a true and valid link.
Deciphering this can be quite difficult. What is a good link?
What is a bad link? As link spamming became more and more
common, Google and other engines looked for better ways to
value a link. It used to be that any link was a good link,
didn't matter the source. Then it evolved into seeking out high
PR links (links from high PageRank sites and pages). A good
link today is a link from a site that is considered relevant to
you.
Linking sites that are not related by industry or common value
to the user may still work, but the time on that is running
short.
Link aging is also now a major factor in the Google algorithm.
By looking at how long a link has been in place a search engine
can assign weight and relevance based on time. A new link has
little or no value while a link that has been in place for
several months has some value, and a link that has been in
place for a year may have the most significant value.
What does link aging accomplish? It fights link spam. Many link
spammers try to achieve top rankings for their sites by getting
hundreds, if not thousands, of links for a site virtually
overnight, or by purchasing "ads" on high PR sites for the
purpose of getting the link value, where the ad itself is of
little or no consideration.
These are methods used simply to make a site be considered
"important" in the eyes of the search engine. Link aging
essentially makes these linking methods less valuable and less
cost effective. Mass link purchasing is less attractive if the
link must stay in place for months before any value can be
attributed, which can often cost a significant lump of change,
especially considering that the moment you stop paying for the
ad you lose all the value in that link. Search engines are also
getting better at detecting links from paid ads as well.
Experienced SEOs are finding that many sites can take six
months or more just to see any kind of ranking improvement.
This makes it increasingly difficult to differentiate from
those who can improve your rankings and those only say they
can. My recommendation: get a list of references from the SEO
and check their results. If they can't demonstrate enough
current top rankings for fairly competitive keywords, you might
want to keep looking.
Stoney deGeyter is president of Pole Position Marketing, a
search engine optimization / marketing firm providing SEO and
website marketing services since 1998. Stoney is also a part-
time instructor at Truckee Meadows Community College, as well
as a moderator in the Small Business Ideas Forum. He is the
author of his E-Marketing Performance eBook and contributes
daily to the E-Marketing Performance marketing blog. (eza)
Article Source: http://EzineArticles.com/?expert=Stoney_DeGeyter
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