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My IBiz Weekly Archives
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September 24, 2006

A Free Publication From
http://MyIBizWeekly.com
Copyright ©2006 KDM Publishing
Publisher: Donesia Muhammad





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In Today's Issue:
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>> Welcome From Your Publisher

>> What To Do When Your Home Based Business Opportunity Is
Failing By Leonard Bartholomew

>> Ezine Ad Helper Budget Ads

>> Site Promotion Tools: The Press Release By Scott Lindsay

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===============================================================
Welcome From Your Publisher...
===============================================================


Hello everyone, sorry for the delay, between work and school
and family, I am always playing catch up. Happy Ramadhan to all
who celebrate. There are some informative articles in today's
issue. Look out for the classified issue on Tuesday.

Have a great day everyone!!!

Donesia Muhammad, Publisher and Editor:
http://MyIBizWeekly.com


Questions or Comments
mailto:owner@myibizweekly.com

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===============================================================
What To Do When Your Home Based Business Opportunity Is Failing
===============================================================


By Leonard Bartholomew

You may be thinking to yourself this is never going to work, or
you do not have what it takes to be an internet marketer. We
all think this at one time or another. You are not alone.
Even the most experienced internet marketers run into trouble
at times. The last Google update is proof of this. Many wake
up one day just to find their webpages hammered down off of the
#1 position they had maintained in Google for a long time.
What can be done to get your home based business opportunity
back in the game?

1. Relax - It is not the end of the world. The same things
that you did to get a prominent position in Google still work.
Take a break. Do something nice for yourself. Take care of
yourself. Let it go for a few days and come back to it with a
fresh mind ready to create some fresh content.

2. Write articles - Backlinks are what got your webpage in
that prominent position in the first place. It will work
again. Do more this time. Backlinks from articles do not lose
any of their pr because there is no reciprocal link. Writing
articles also provides a number of benefits to you in the form
of fresh ideas.

3. Blog - Again with the backlinks. Articles may be a little
difficult to post every day. Blogging every day is easy.
These internal backlinks also do not lose any of their pr
because there is no backlink.

4. Forum posts - More backlinks. Forum posts will serve two
purposes. First, they also create backlinks. Second it is a
good place to go for moral support. There may not be anyone in
your home that supports your online efforts. Forums are full
of people in the same boat who are more than willing to give
you moral support and help you get your online business back on
track.

5. Find more Web directories to post your website to - Try to
get into Dmoz again. This article directory is the hardest to
get into, but it is worth a try. Directory submission will
increase your traffic. Surfers love to look for a home based
business opportunity of their own in these directories because
they are trusted.

6. Review your ads - If your ads have been active for awhile,
check to make sure that they are still working. It does not do
your business any good to have an ad that is not generating any
impressions or clicks.

7. Find other places to post your ads - Fresh ads are usually
the ones that get the most attention. Stale ads don't get as
much traffic.

8. Look at your webpage search engine optimization - Are you
focused on your keywords? Do you use keywords in your h1 and
h2 title tags, alt tags, bold, italic, and underline? Are your
keywords in the title of your webpage?

9. Subscribe to a new Ezine - Fresh thoughts for your webpage
from other marketers perspectives is always a good idea.

10. Negotiate links with high pr websites - The importance of
your website is only as good as Google thinks it is. If you
link with sites that are an authority on your website's theme,
Google will look at it as an authority site.

Give your latest efforts some time to sink in. Google updates
your website, and every one elses, quarterly. They index on a
weekly basis, usually on the weekend. Don't expect your
efforts to have immediate results. With consistent effort and
patience, you should see your home based business opportunity
climbing the website ranks over time.

Go to Leonard Bartholomew's website for information on search
engine optimization, email marketing, and a killer home based
business opportunity.

Article Source: http://EzineArticles.com/?expert=Leonard_Bartholomew







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===============================================================
Site Promotion Tools: The Press Release
===============================================================


By Scott Lindsay

One of the most powerful site promotion tools is the press
release. A quality press release submitted to the right news
distribution portal will definitely bring important revenue if
its content is of interest, qualitative and actual (yes, that’s
what press releases are for!).

News distribution portals and services are used by thousands of
journalists all around the world. If your press release has it
all, you’ll probably see it published in thousands of other
locations: online or offline. All in all: a good press release
will attract immediate attention to your business and website.
Unlike articles, that bring you visitors a long time after
their first release, press releases have a shorter life. That’s
why it is so important to write them well.

A well-written online press release has another important
advantage: it will increase the number of one way links to your
website, thus your search engine ranking. So, although the
traffic boost will not last long, you gain by having your press
release archived in an online searchable database.

Write Well

Editors will not just publish anything. Your press release
needs to respect a few important guidelines.

1. The layout is very important. Your first paragraph should
always answer the following five questions: “who?”, “what?”,
“when?”, “where?”, “why?”. Limit your press release to one or
two pages and always end your press release with a conclusion.

2. Always write the content from the view of the public.
Highlight customer benefits, not your own. Know your audience
and "think" your audience.

3. Always use proper grammar and spelling. Avoid other silly
mistakes such as wrong date, misspelled names, etc.

4. Last but not least, always sign your press release and
provide contact information. There is no such thing as an
anonymous press release.

Your press release has to be newsworthy. What you might
consider great may have little or no importance for your
readers. A press release is not a sales brochure it’s an
announcement. It publicizes an event, a new, extraordinary
product or a service. It does not repeat the contents of your
website and it does not tell stories that have been told.

Submit Well

Once you have a quality press release you need a quality
submission service to reach a broad audience. You need to know
that you’ll get what you are paying for. PR Newswire is great,
reliable and has great coverage. Their fees are fair and
accessible. Since this is not an article advertising PR
Newswire, I’ll include other options too: Eworldwire, PR Web,
Submit Express and so on. Just type “press release submission” in any search engine and you’ll find plenty of press release
submission services, some of them even free.

You should really take care how you write your press release,
especially when you pay for submission. For best results I
suggest you hire a professional writer. Note that the press
submission services listed above do provide press release
writing services. But: don’t pay for a press release writing
service UNLESS your press release is newsworthy for your
potential clients.

Scott Lindsay is a web developer and entrepreneur. He is the
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Copyright © 2001-2007 KDM Publishing  

All rights reserved. No parts of this website and content may be reproduced without expressed permission from the Owner       

Disclaimer: All ads and sites linked to My IBiz Weekly.com must comply with the guidelines, policies and laws of the Federal Trade Commission ( http:// www.ftc.gov  ). We retain the right to edit or refuse any and ALL types of ads. We encourage responsible advertising and marketing through substantiation and documentation of all claims made.     

          

MIBW is dedicated to my brother in law Abdul W. Hargraves (1980 - 2005)