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Free Newsletter For
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June 6, 2007
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===========Notes From YourPublisher=============
Here is a question for you. How unique is your business? Are you
struggling to be just like everyone else or are you trying to
start your own trends? This is the question that our guest
writer, Sharon Housley asks you in today's article. Take the time
to read and learn from the article. I also have a good section of
recommended resources for you. Enjoy this issue everyone and as
always if you have any questions, just send me an email
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How Unique Is Your Business?
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By Sharon Housley
All business owners like to believe that their business is in
someway unique or unlike any other business. At its core though,
how different are small businesses really? Nearly all small
businesses struggle with relatively similar issues. Most owners
wear multiple hats and have had to become jack of all trades in
order to succeed and survive in the business world. While it is
important to recognize the differences between various small
businesses it is equally important to recognize the similarities.
Small businesses often struggle with the same issues, and while
its important to establish your own policies, do not be afraid to
talk to and learn from other small business owners.
The best way to meet other small business owners is to join the
local Chamber of Commerce, Industry Organization or Trade
Association. However, joining is not enough, you must participate
in events, newsgroups and meetings. You will not learn through
osmosis! Trade associations, newsgroups and social business
functions are great places to learn from the experience of other
small business owners. Engage other business owners and share the
lessons that you have learned.
Small Business owners should make an effort to learn from both
the successes and failures from other small business owners. If
you encounter someone who has not succeeded, do not assume that
there is nothing to learn, nothing could be further from the
truth. Often you can learn just as much about what not to do,
from a failed business ventures, as what to do from a successful
business.
While it is important to learn from others it is also important
that you do not allow, the experience of others to dictate all of
your business making decisions. While the information gleaned
from talking to other small business owners might help shape
decisions and influence them, it should not be the end all be
all.
Do not assume that just because something worked for someone else
that it will work for you. Just because ABC Landscaping had a
great return on investment for their advertising campaign in the
local newspaper does not mean that a ABC Travel, with tours in
France will have equal success advertising using the same medium.
In the same regard when discussing ideas with other business
owners consider the source of the information. Does the owner
have a thriving business or is it struggling to make ends meet.
Every piece of information gleaned in discussions related small
businesses discussions should be weighed an important factor to
consider is the source and credibility of the information.
Owning a small business can be a fulfilling but also a
potentially lonely proposition. There is no need to be isolated.
Reach out to others that have faced similar issues and struggles.
Use the experience of other small business owners to guide your
decision making. With a little luck your business will thrive.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com
software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon manages
marketing for RecordForAll
http://www.recordforall.com audio
recording and editing software.
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